Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
Sterling Insurance receives a mix of feedback from its customers, with a notable 80% expressing positive experiences. Many reviewers highlight the helpfulness and professionalism of the staff, noting that they provide friendly and knowledgeable service.
Customers appreciate the ease of communication and the ability to speak directly with competent advisors, which enhances their overall satisfaction. However, there are significant complaints regarding the company's policies and fees. Some consumers report unexpected charges, such as high cancellation fees and unauthorized payments, leading to frustration. Additionally, issues with accessing online accounts and poor communication regarding renewals have been cited. Overall, while many customers are pleased with the service, the negative experiences regarding fees and accessibility cannot be overlooked.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very profe...”
“Do not recommend this company at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.1 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 3.4 out of 5 (fair) | — | 60 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: Sterling Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.4).
60 reviews of Sterling Insurance. Filter by what matters to you.
Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very professional and very friendly to chat too, no problem at all and all sorted very quickly,a pleasure to deal with
JUST THE GENERAL AMOUNT OF INFORMATION
Great customer service with friendly people you can actually speak to.
Very helpful and knowledgeable in what I needed to do.
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Competent advisor handled my inquiry well
Sterling insurance was very helpful , the short policy I had was competitively priced . Very happy with the overall service , happy friendly helpful staff . Thankyou will definitely call you again when I’m in the UK .
It's all about the customer service, folks! Let's face it, no one looks forward to navigating the car insurance maze, me included, and their premiums are about what I expect across the board, when comparison shopping. However… The customer service team at Sterling sets them apart. It’s a given that most customer service staff are welcoming and helpful when you're considering coverage, but Sterling is responsive, knowledgeable and helpful when you really need them. Whether making a claim, reporting an incident or, most recently, managing the process of updating my coverage for renewal, the customer representatives are always friendly, helpful and patient. Lesley, in particular, went above and beyond when I had questions about certain types of coverage - even pointing out where the coverage I was considering might be unnecessary in our case, or might overlap with other types of cover I already have in place. With finances a bit tight, I appreciated her going above and beyond to help identify what cover would best suit our situation and our budget. Thanks again, Lesley! I am pleased with the actual cover, as well, having had one non-fault incident quickly taken care of. It's just nice to see some helpful, old-fashioned customer service, too.
The agent was outstanding in finding me the best deal possible for a difficult classic car policy. He got an excellent deal that was £700 less than one quote. He took the time and made the process feel very personal....a somewhat unique approach to real customer service compared to others! Thank-you. Highly recommended,
Such helpful staff, polite and friendly. Sorted everything out quickly and efficiently. I've been using Sterling for many years and will continue to do so.
I called to sort out my learner insurance everything was explained well and the lady on the phone was really helpful and polite
Tina dealt with both renewals quickly and was really pleasant.
The company was very helpful,
First time purchasing an Insurance Policy with Sterling & I was most impressed with the two staff members I spoke to. Initially the gentleman that ran through everything with me, even adding ‘Lost keys’ to the Policy & then the lady today who assisted me with uploading our DVLA & NCD info. Both very polite, informed, most helpful & pleasant with it! Company is competitive & recommended!
Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
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