Easy to use & navigate.
Easy to use & navigate.

Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
Sterling Insurance receives a mix of feedback from its customers, with a notable 80% expressing positive experiences. Many reviewers highlight the helpfulness and professionalism of the staff, noting that they provide friendly and knowledgeable service.
Customers appreciate the ease of communication and the ability to speak directly with competent advisors, which enhances their overall satisfaction. However, there are significant complaints regarding the company's policies and fees. Some consumers report unexpected charges, such as high cancellation fees and unauthorized payments, leading to frustration. Additionally, issues with accessing online accounts and poor communication regarding renewals have been cited. Overall, while many customers are pleased with the service, the negative experiences regarding fees and accessibility cannot be overlooked.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very profe...”
“Do not recommend this company at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.1 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 3.4 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: Sterling Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.4).
60 reviews of Sterling Insurance. Filter by what matters to you.
Easy to use & navigate.
I'm pretty sure that I'm paying more for my insurance this year than last year, when I have never claimed, have always maintained a clean license and nothing about my insurance details have changed since last time; if it's due to more (other) people making insurance claims over the past 12 months, then myself and others who haven't claimed should not be forced to pay for it.
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Easy renewal lower price than last year
I found it easy to sort out the insurance for my classic Mgb. The price was good and the service given was helpful and friendly. The only slight down side for me was that after I had arranged and paid for my insurance I received a number of emails requesting verification of various things which I have never been asked for before. I understand that companies might require different information but after submitting the requested info I received another email requesting it again and suggesting that my insurance policy might be cancelled. This meant I needed to telephone customer service to verify the situation. They were very helpful and sorted it for me. However I then received another email requesting other info again suggested my policy may be affected adversely. A second call sorted this out again but I found the process pretty unnecessary and time consuming.
Got through it a matter of a minute spoke to someone who was clear and I was able to understand it was nice talking to someone who understands and is not rushed but efficient
They were very helpful as before,as I have been a customer of this company for about 3 years.
Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
This profile hasn't been claimed by the business owner.