Where the score comes from

Each source counts by its number of reviews. Only reviews written by people are scored.

Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source	Rating	Reviews	Weight	6-mo	Fake risk
Trustpilot Imported Trustpilot reviews	4.1	60	100%	—	● Low

4.1 / 5 overall

60 reviews across 1 scored source

How fake risk works ⓘ

How it compares

Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.

Overall rating and review count for this company and similar companies
Company	Overall	Legit	Service	Value	Trend	Reviews
Sterling InsuranceThis company	4.1 out of 5 (good)	100 out of 100	4.8 out of 5 (good)	3.4 out of 5 (fair)	—	60
Frontier Home Insurance	4.7 out of 5 (good)	100 out of 100	4.7 out of 5 (good)	4.7 out of 5 (good)	—	1,060
JustCover Travel Insurance	4.8 out of 5 (good)	100 out of 100	4.9 out of 5 (good)	4.7 out of 5 (good)	—	1,060
247 Home Rescue	4.8 out of 5 (good)	100 out of 100	4.7 out of 5 (good)	3.9 out of 5 (good)	—	1,060
Travel Insurance Saver	4.9 out of 5 (good)	100 out of 100	4.7 out of 5 (good)	4.9 out of 5 (good)	—	60

Bottom line: Sterling Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.4).

John Macmillan

1 review

Sep 16, 2025

Featured

…despite bringing it to Sterlings…

…despite bringing it to Sterlings attention numerous times I am, more than a year later, still unable to access sterling.myinsurancefile.co.uk!

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Hayley Walker

1 review

Sep 15, 2025

Featured

Do not recommend this company at all

Do not recommend this company at all. Charged the most extortionate cancellation fee for learner driver policy. I was expecting a small penalty but not nearly £200. I would absolutely advise avoiding at all costs

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Daren

1 review

Sep 15, 2025

Featured

SCAMMERS SCAMMERS SCAMMERS!!!

SCAMMERS SCAMMERS SCAMMERS!!! I have taken a policy out with those scammers two days ago. Later I’ve found that my bank account was charged almost 4 times higher premium then it was initially offered. Following day I have made a complaint to Sterling and after hard battle they have admitted liability regarding overcharges saying that some error happened. NOW I WANT TO BE VERY CLEAR. THIS INSURANCE COMPANY ATTEMPTED TO STEAL A MONEY FROM ME BUT GOT CAUGHT. My advice is that every one who have a policy with those fraudsters check their bank accounts to make sure that no extra money fraudulently taken. SHAME ON YOU FRAUDSTERS

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Nick

1 review

Sep 15, 2025

Featured

Clown show they all work from home…

Clown show they all work from home never again

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Mike Chalker

1 review

Sep 15, 2025

Updating my debit card for payment

Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very professional and very friendly to chat too, no problem at all and all sorted very quickly,a pleasure to deal with

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amanda scrutton

1 review

Sep 15, 2025

JUST THE GENERAL AMOUNT OF INFORMATION

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Mary Strefford

1 review

Sep 15, 2025

Great customer service with friendly…

Great customer service with friendly people you can actually speak to.

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Paul Hopps

1 review

Sep 15, 2025

Very helpful and knowledgeable in what…

Very helpful and knowledgeable in what I needed to do.

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Matt p.

1 review

Sep 15, 2025

Unable to see renewal on app

Unable to see renewal on app. Emailed sterling to get renewal information sent out to me. No reply from sterling. Money taken from my account five days before renewal date. Very poor communication

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Linda Champion

1 review

Sep 15, 2025

Competent advisor handled my inquiry…

Competent advisor handled my inquiry well

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Jane

1 review

Sep 14, 2025

Was not clear at all in their fee’s

Was not clear at all in their fee’s. Quoted me one price then consistently asked me for more information which I sent back immediately then weeks later charged my account a further amount without informing me what the charge was for. I only found out when I rang them to complain. They also say they didn’t receive an email from me despite proof and it being sent to a return email starting with customerservice@ Not good at all. I would not use again or recommend.

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Tracey Fitzpatrick

1 review

Sep 14, 2025

Sterling insurance was very helpful

Sterling insurance was very helpful , the short policy I had was competitively priced . Very happy with the overall service , happy friendly helpful staff . Thankyou will definitely call you again when I’m in the UK .

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Linda P

1 review

Sep 14, 2025

Theresa was so helpful

Theresa was so helpful even though the query took up a lot of her time. The addition to the price was ver reasonable. I have been impressed with Sterling from the beginning.

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Andrew

1 review

Sep 14, 2025

There when you need them

A very professional friendly service.

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Andrew Bavington

1 review

Sep 14, 2025

Easy to use & navigate.

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Mark Baker

1 review

Sep 13, 2025

takes payment without permission

needed to remove a driver from one of two polices, told cost £16 so advised I would look to insure eslsewhere, both polices, then without warning charged £16 to the card on file, won't be renewing both polices

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Graham

1 review

Sep 13, 2025

Staff very polite and helpful

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Dean

1 review

Sep 13, 2025

Swapping insurance policy to new vehicle

Phone calls are always answered straight away, very polite and patient with my requests, changing over my policy and finding myself a good price! I have both my vans insured through justkampers (sterling) and would recommend them 👌

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Matthew Langston-Green

1 review

Sep 13, 2025

I'm pretty sure that I'm paying more…

I'm pretty sure that I'm paying more for my insurance this year than last year, when I have never claimed, have always maintained a clean license and nothing about my insurance details have changed since last time; if it's due to more (other) people making insurance claims over the past 12 months, then myself and others who haven't claimed should not be forced to pay for it.

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Chris Walters

1 review

Sep 13, 2025

It took over 35 minutes to get a reply…

It took over 35 minutes to get a reply on the phone. I sent two email questions & have not received a reply to either,

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Sterling Insurance reviews & trust report

Sterling Insurance has a positive customer experience.

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Where the score comes from

Reputation trend

What people praise & complain about

Top praiseof 48 positive reviews

Top complaintsof 12 negative reviews

How it compares

Reviews