…despite bringing it to Sterlings…
…despite bringing it to Sterlings attention numerous times I am, more than a year later, still unable to access sterling.myinsurancefile.co.uk!

Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
Sterling Insurance receives a mix of feedback from its customers, with a notable 80% expressing positive experiences. Many reviewers highlight the helpfulness and professionalism of the staff, noting that they provide friendly and knowledgeable service.
Customers appreciate the ease of communication and the ability to speak directly with competent advisors, which enhances their overall satisfaction. However, there are significant complaints regarding the company's policies and fees. Some consumers report unexpected charges, such as high cancellation fees and unauthorized payments, leading to frustration. Additionally, issues with accessing online accounts and poor communication regarding renewals have been cited. Overall, while many customers are pleased with the service, the negative experiences regarding fees and accessibility cannot be overlooked.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very profe...”
“Do not recommend this company at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.1 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 3.4 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: Sterling Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.4).
60 reviews of Sterling Insurance. Filter by what matters to you.
…despite bringing it to Sterlings attention numerous times I am, more than a year later, still unable to access sterling.myinsurancefile.co.uk!
Do not recommend this company at all. Charged the most extortionate cancellation fee for learner driver policy. I was expecting a small penalty but not nearly £200. I would absolutely advise avoiding at all costs
SCAMMERS SCAMMERS SCAMMERS!!! I have taken a policy out with those scammers two days ago. Later I’ve found that my bank account was charged almost 4 times higher premium then it was initially offered. Following day I have made a complaint to Sterling and after hard battle they have admitted liability regarding overcharges saying that some error happened. NOW I WANT TO BE VERY CLEAR. THIS INSURANCE COMPANY ATTEMPTED TO STEAL A MONEY FROM ME BUT GOT CAUGHT. My advice is that every one who have a policy with those fraudsters check their bank accounts to make sure that no extra money fraudulently taken. SHAME ON YOU FRAUDSTERS
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needed to remove a driver from one of two polices, told cost £16 so advised I would look to insure eslsewhere, both polices, then without warning charged £16 to the card on file, won't be renewing both polices
It took over 35 minutes to get a reply on the phone. I sent two email questions & have not received a reply to either,
Terrible company. Took a policy out as my daughter's first insurance company. She is a sensible driver and has a black box fitted, yet they constantly send us messages saying they are going to cancel the insurance unless we log into the account. When we try to login to the account we get locked out. When we try to phone there is always a ridiculously long wait. Tried to phone today as they said the insurance was being cancelled (but would not give any reason) - and told there is at least a 45 minute wait, and they won't call back! I will never deal with this company again, and certainly not given a young driver a good impression of insurance companies.
My partner took out insurance for the car Extremely rude . Decided after 12 month we would not re- new and told them so on the feedback . They automatically renewed even though we took out insurance else where and are chasing for a month's money . When contacted they said we isn't have your cancellation in an email so still chasing for money . Caused great amount of stress for my partner who died of a heart attack as a result . Sterling have sold the debt to a Bailff company who are now chasing a my dead partner for the money .... so if you choose to use these people you cant day you have not been warned . It makes me wonder what kind of damaged people work at Sterling Insurance and what reward they gain They must truly have some real flaws in thier character. THEY ARE IMMORAL HEARTLESS THIVES . Have never left a review like this for any company or bussiness in my life
Took a policy out on line. Screenshots of terms. Day after policy live, still no Policy data sent. Had to ask for access to it and then discovered excesses greater than what had been stated when I accepted to take out cover. Sharp practice. Wish I had never changed to them. 3 hours on phone and Sterling trying to charge a cancellation fee when it is they alone who varied the terms without ever telling me. Beware - will report to the FCA and to Mastercard.
If i could leave 0 stars i fully would. Hands down the worst company ive ever had the displeasure of experiencing. Would not accept my NCB, so I requested it to be removed from my account after constant back and forth emails - following this, instead of contacting me with updates and a request to pay the £35 fee to change my information, have cancelled my policy with no contact and insisted I pay a £157 fee. I would not be as upset if they had emailed me explaining that I had to pay a fee to change my info, however I have only received an email AFTER the policy has been cancelled. Please find another insurance provider for your own sanity (and the sake of your bank account).
Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
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