Great experience from Purely Pets
Great experience from Purely Pets

Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
Reviewers generally express satisfaction with Purely Pets Insurance, highlighting the ease of making claims and the promptness of payments. Many customers appreciate the clear communication throughout the claims process, with several noting that their claims were resolved quickly and without hassle.
Positive experiences are underscored by comments on the helpfulness of the staff and the overall quality of service. However, some consumers voice concerns about the denial of claims and rising policy costs, indicating frustration with the company's approach to claims and customer service. A few reviews mention feeling overwhelmed by requests for feedback before even starting their policies. Despite these criticisms, the majority of feedback reflects a positive sentiment towards the service provided by Purely Pets Insurance.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Absolutely no problems making my claim”
“My mother is insured with you - my complaint is regarding her policy, as I know I will have the same issue when I nee...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.0 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.1 out of 5 (fair) | 4.1 out of 5 (good) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: Purely Pets Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.1).
60 reviews of Purely Pets Insurance. Filter by what matters to you.
Great experience from Purely Pets
Absolutely no problems making my claim. Payment was made very promptly and communication was great. Well done.
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Great prices, easy to use, and quick delivery
We recently lost our 11 Yr old dog and claimed on our insurance within a week we had a payment back very quickly dealt with. We have now given a home to buster and decided to insure him with yourselves quote and getting him insured wad easily done without any trouble very pleased with the service we have received for both our dogs in different circumstances
Purely Pets provide a first class service from the minute you contact them to make a claim for your poorly pet. Claims are settled very quickly between them and the veterinary team without any stress on the client. Cannot praise them highly enough.
We have just lost our dog of nearly 14 to Cushings and diabetes. Purely pets have dealt with the vets directly and kept me informed by email, they have paid out on all the claims except the excess very professionally and promptly and I could not praise them enough for their sensitivity in this very sad outcome.
Grateful for this service
My 9 year old Jack Russell Terrier ruptured a cruciate ligament and required surgery. The policy I had taken out did not cover the entire cost of the surgery however the policy clearly stated that the pay out for cruciate ligament would be less so this was not unexpected. The vets dealt directly with the company and payment was made quickly, with the break down of what was covered and what wasn't, clearly explained. I cannot fault the company and I have renewed the policy for another year.
Didn't over price on renewal was similar to comparison which makes a change in this day and age
Very easy website to input all details of pet, answer was almost immediate, corresponding costs for cover were very reasonable
I moved my pet insurance to Petwise in 2022 which Purely Pets took over in 2024. The premiums have increased yearly from £10pm to now £39pm for a 13 year old cat with no claims or illnesses (for the lifetime £10k option). I stuck with them, given shopping around didnt prove much cheaper. This year I have unfortunately had to make multiple claims for early symptoms of pancreatitis. The claims process is very straight forward, with confirmation emails and texts and follow up calls to clarify a few things - never a battle or reluctance to pay. Acceptance of the claim was made, for a bulk submission of invoices, within 1 day (my vets move fast to confirm things which helps) and payment was made within 5 working days. Super speedy, zero hassle and reassuring given I had multiple visits and invoices. I'm very pleased with the process and service and the interactions with the colleagues. The options for the insurance products and cover is easy to understand too. I suspect a hike in monthly premiums next year but for when I needed them, I had no issues so I would recommend.
Excellent customer service
Purely Pets have been really helpful when I have needed to speak with someone. Payments have been super quick. Thank you Purely Pets.
The whole experience re our claim with purely personal was very straightforward and professional. The staff were very pleasant and they settled our claim very quickly. Would highly recommend them.
Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
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