Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries.
Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
Purely Pets Insurance has a positive customer experience.
Reviewers generally express satisfaction with Purely Pets Insurance, highlighting the ease of making claims and the promptness of payments. Many customers appreciate the clear communication throughout the claims process, with several noting that their claims were resolved quickly and without hassle.
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Positive experiences are underscored by comments on the helpfulness of the staff and the overall quality of service. However, some consumers voice concerns about the denial of claims and rising policy costs, indicating frustration with the company's approach to claims and customer service. A few reviews mention feeling overwhelmed by requests for feedback before even starting their policies. Despite these criticisms, the majority of feedback reflects a positive sentiment towards the service provided by Purely Pets Insurance.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.0
60
100%
—
● Low
4.0 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 43 positive reviews
Customer service40%
17 mentions
Easy to use30%
13 mentions
Fast & efficient28%
12 mentions
Prices & value21%
9 mentions
“Absolutely no problems making my claim”
On “Customer service” · Sep 15, 2025
Top complaintsof 13 negative reviews
Pricing38%
5 mentions
Payment issues31%
4 mentions
Customer service23%
3 mentions
Charges15%
2 mentions
“My mother is insured with you - my complaint is regarding her policy, as I know I will have the same issue when I nee...”
On “Pricing” · Sep 10, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
Overall rating and review count for this company and similar companies
Purely pets is good value for money and offers lifetime insurance although premiums go up with age as with all companies.the advice line to a vet is an excellent idea.we have used this service once when we were unsure what to do when our dog ate something he shouldn't have done.
We have made one claim which was resolved fairly quickly and we found it fairly easy to contact the company.
I'm reading comments and had reassurance that I'd be OK however, recently my dog was diagnosed with a tumour and a cortisol condition so made two claims, they didn't pay out full at all, one was 800 only paid 600.
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Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries.
Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.