Increase policy is excessive only…
Increase policy is excessive only reason I am still with you is I've been too busy to look at alternative

Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
Reviewers generally express satisfaction with Purely Pets Insurance, highlighting the ease of making claims and the promptness of payments. Many customers appreciate the clear communication throughout the claims process, with several noting that their claims were resolved quickly and without hassle.
Positive experiences are underscored by comments on the helpfulness of the staff and the overall quality of service. However, some consumers voice concerns about the denial of claims and rising policy costs, indicating frustration with the company's approach to claims and customer service. A few reviews mention feeling overwhelmed by requests for feedback before even starting their policies. Despite these criticisms, the majority of feedback reflects a positive sentiment towards the service provided by Purely Pets Insurance.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Absolutely no problems making my claim”
“My mother is insured with you - my complaint is regarding her policy, as I know I will have the same issue when I nee...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.0 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.1 out of 5 (fair) | 4.1 out of 5 (good) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: Purely Pets Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.1).
60 reviews of Purely Pets Insurance. Filter by what matters to you.
Increase policy is excessive only reason I am still with you is I've been too busy to look at alternative
Desperate for reviews. I haven’t even started the policy yet but I’ve had 4 emails begging for reviews. I inputted everything on the website, you just took my money. If my pet needs the policy I’m already worried you won’t help in any way
Avoid this company at all costs! 1- ignores emails 2- takes months to settle claims 3- they try to avoid paying out a claim or charging double accesses! 3) triple the premiums each year
My mother is insured with you - my complaint is regarding her policy, as I know I will have the same issue when I need to make a claim. You added so many clauses to the policy that it made the claim and policy pointless. She would have been better to have saved the annual premium and paid the vet fees herself. The customer care was rubbish! One of the claims worked out less than the excess, and rather than contact my mother to make her aware, you processed the claim and in affect cost her more, as the excess was more expensive. We questioned this but you done nothing to rectify it. My mother felt too confused by it all so just accepted she had been robbed by purely pets. As a result, both my mother and myself, moved our other two pets to another insurance company - who have proved to be far superior already. I have only kept one of my other pets with you due to her age, but i’m still considering leaving and saving the annual premium instead, as I can’t see your policy being that beneficial to me, and even if I end up paying a bit more, I think I would honestly prefer that, then line your pockets from our lost of a beloved pet. Your business showed no compassion when my mother lost her dog that she loved so much - you ought to be ashamed of how you handled yourselves!
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Every now and then increase the prices
More than doubled the price after a one off claim. Called and was basically told that’s the price. Feel stuck and ripped off. Understand a natural price rise with age but this was excessive and no discussion. Be aware reasonable cost only come on joining and then you are stuck and little help or discussion
Our Irish Setter - our gorgeous lad, was insured with Purely Pets for many years, until his death aged 10yrs in 2024. Our distress at his passing was only compounded by Purely Pets refusal to accept our final claim which applied to the last month of his life but which naturally reached them after he had passed and the policy had been cancelled due to his death. After much stress this was resolved and the matter closed - or so we thought. That was 2024. We just want to thank Purely Pets for adding to our ongoing heartache by sending me an email yesterday 4th September 2025 - 1 year later, saying: "We are very sorry to hear about the loss of Finn. Please accept our condolences at this difficult time. Thank you for your claim for Finn's veterinary treatment in relation to a heart condition.... we regret that on this occasion, we are unable to complete our assessment as you cancelled the renewal of your policy on 22/07/2025." It literally took my breath away, so thank you for that Purely Pets.
Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
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