Been with Purely let's for about four…
Been with Purely let's for about four years now, never had to claim, Hope it continues. Web site easy to use and they are one of the cheapest for insurance now my dog is 7 years old

Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
Reviewers generally express satisfaction with Purely Pets Insurance, highlighting the ease of making claims and the promptness of payments. Many customers appreciate the clear communication throughout the claims process, with several noting that their claims were resolved quickly and without hassle.
Positive experiences are underscored by comments on the helpfulness of the staff and the overall quality of service. However, some consumers voice concerns about the denial of claims and rising policy costs, indicating frustration with the company's approach to claims and customer service. A few reviews mention feeling overwhelmed by requests for feedback before even starting their policies. Despite these criticisms, the majority of feedback reflects a positive sentiment towards the service provided by Purely Pets Insurance.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.0 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Absolutely no problems making my claim”
“My mother is insured with you - my complaint is regarding her policy, as I know I will have the same issue when I nee...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.0 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.1 out of 5 (fair) | 4.1 out of 5 (good) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 5.0 out of 5 (good) | — | 60 |
Bottom line: Purely Pets Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.1).
60 reviews of Purely Pets Insurance. Filter by what matters to you.
Been with Purely let's for about four years now, never had to claim, Hope it continues. Web site easy to use and they are one of the cheapest for insurance now my dog is 7 years old
They dealt with our claim quickly and website is easy to use when making the claim
Our Irish Setter - our gorgeous lad, was insured with Purely Pets for many years, until his death aged 10yrs in 2024. Our distress at his passing was only compounded by Purely Pets refusal to accept our final claim which applied to the last month of his life but which naturally reached them after he had passed and the policy had been cancelled due to his death. After much stress this was resolved and the matter closed - or so we thought. That was 2024. We just want to thank Purely Pets for adding to our ongoing heartache by sending me an email yesterday 4th September 2025 - 1 year later, saying: "We are very sorry to hear about the loss of Finn. Please accept our condolences at this difficult time. Thank you for your claim for Finn's veterinary treatment in relation to a heart condition.... we regret that on this occasion, we are unable to complete our assessment as you cancelled the renewal of your policy on 22/07/2025." It literally took my breath away, so thank you for that Purely Pets.
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I have been a customer of theirs for many years and multiple dogs. They have never quibbled over payouts, always settle directly with the vets and their customer service is amazing. I lost 3 dogs to advancing years and ill health in under a year and the first thing they said was ‘I’m so sorry for your loss’ most companies don’t even acknowledge this. Recently one of my GSDs needed specialist help for allergies, terrible skin ulcers, gastrointestinal issues etc. Doggy dermatologist and thousands later, again no issues paying out. Was a very stressful situation and the last thing you need it to be arguing with insurance companies. I never have that with Purely Pets. My dog is now very healthy and continuing with ongoing treatment and his skin is cleared. Last injection he had Purely Pets paid out within a week! Amazing service and hope to continue being a customer of theirs for many years
Fortunately I have not had to make a claim but the cover seems good and the price of the policy is lower than most. Have had the policy for some time.
Good cover for money
I'm reading comments and had reassurance that I'd be OK however, recently my dog was diagnosed with a tumour and a cortisol condition so made two claims, they didn't pay out full at all, one was 800 only paid 600.
Clear explanation and patience
The price has increased year on year with no notice
Great experience dealing with your company. Everything is made simple and easy on your website
Excellent service
Great product and even better service
I needed to make a claim after my dog had an accident and needed surgery. It was so straightforward and the claim was settled within 24 hours of submission.
Easy registration and very clear whats on offer
I haven’t had to make a claim so I cannot comment. Getting the cover was simple however the price hike from last year was eye watering.
We were unimpressed that one operation at the vets was classed as two separate procedures and therefore we had to pay two excess charges. This should be made clearer in the policy. Following this the premium for the following year's insurance was more than doubled.
I was able to complete my claim on the phone,
Purely Pets Insurance is a pet insurance provider operating in the UK, specializing in comprehensive coverage options for pet owners seeking financial protection for their cats and dogs. The company offers a range of insurance policies designed to assist with the rising costs of veterinary care, including unexpected accidents and illnesses. With products aimed at providing peace of mind, Purely Pets Insurance supports pet owners by covering a variety of medical treatments, from routine check-ups to advanced surgeries. Targeting pet owners who prioritize the health and well-being of their furry companions, Purely Pets Insurance emphasizes accessible service, including online quotes and direct claims payments to veterinarians. The company is dedicated to ensuring that pet owners can focus on their pets' recovery without the stress of veterinary expenses. For more information, potential customers can visit their website at www.purelypetsinsurance.co.uk.
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