I had no problem with the staff …
I had no problem with the staff assistance from the first lady ( Joanna), then James and even the lady who assisted me with my refund All was very appreciated

Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
Sterling Insurance receives a mix of feedback from its customers, with a notable 80% expressing positive experiences. Many reviewers highlight the helpfulness and professionalism of the staff, noting that they provide friendly and knowledgeable service.
Customers appreciate the ease of communication and the ability to speak directly with competent advisors, which enhances their overall satisfaction. However, there are significant complaints regarding the company's policies and fees. Some consumers report unexpected charges, such as high cancellation fees and unauthorized payments, leading to frustration. Additionally, issues with accessing online accounts and poor communication regarding renewals have been cited. Overall, while many customers are pleased with the service, the negative experiences regarding fees and accessibility cannot be overlooked.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.1 | 60 | 100% | — | ● Low |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Spoke to Joanne about updating my card details to pay for my classic policy, she was very helpful, polite, very profe...”
“Do not recommend this company at all”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.1 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 3.4 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: Sterling Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.4).
60 reviews of Sterling Insurance. Filter by what matters to you.
I had no problem with the staff assistance from the first lady ( Joanna), then James and even the lady who assisted me with my refund All was very appreciated
An insurance company that offer competitive prices but most importantly when you speak to someone either on the phone or via chat - your not kept waiting and they deal with your request straight away - best customer service I’ve received !
I appreciate their fast services and professional community.
the fact that i wasnt left on the phone for ages there was no pressure an the adviser was clear and helpful many thanks
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Understanding my problem.a d solving it
Agent so helpful polite and patient fullfield my enquiries prompt.
The first person I contacted I think was Mark, he went through the policy and gave me very precise information, very helpful When I contacted the office on the Sunday she went through everything very helpful and professional One of the few insurance companies that gave me what I was looking for
Fast and knowledgeable and curtiouse
Great communication, easy to get through on the phone and very helpful staff.
Telephone call to renew following renewal letter. First class service, friendly, efficient and complete.
The guy helping me renew my insurance was very helpful and delt with everything I needed
Very helpful and polite operators
Easy, cheap no quams
Straight forward and knowledgeable staff. Good experience.
Marcus was brilliant and very educated. I originally got a quote from a lady who managed to get my Japanese import car insured for half the price of other competitors. Very impressive.
Great comms, much cheaper than the rest of the competition.
Sterling Insurance is a UK-based insurance provider specializing in a range of coverage options tailored to meet the needs of individuals and businesses. The company offers various insurance products, including home, auto, and commercial insurance, designed to protect clients against unforeseen events and liabilities. By providing comprehensive policies, Sterling Insurance aims to deliver peace of mind to its customers. The target market for Sterling Insurance includes homeowners, vehicle owners, and business operators seeking reliable insurance solutions. The company emphasizes customer service and aims to guide clients through the insurance selection process, ensuring they find coverage that aligns with their specific requirements. With a focus on transparency and accessibility, Sterling Insurance caters to a diverse clientele looking for trustworthy insurance options in the competitive UK market.
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