Discount Football Kits is an online retailer specializing in affordable football apparel and equipment. The company offers a wide range of products, including team kits, training wear, and accessories aimed at both amateur and professional football clubs. With a focus on cost-effective solutions, Discount Football Kits caters to teams looking to purchase bulk orders without compromising on quality.
Targeting football clubs, schools, and individual players, Discount Football Kits provides options for custom branding to meet the unique needs of each customer. The platform emphasizes user-friendly navigation, allowing customers to easily browse through various categories and make informed purchasing decisions. As a trusted source for football gear, Discount Football Kits aims to serve the needs of the football community by delivering value-driven products with efficient customer service.
Discount Football Kits has a positive customer experience.
Discount Football Kits receives high praise for its excellent customer service and quick order fulfillment, with many reviewers highlighting the responsiveness of staff like Liam and Kayleigh. Customers appreciate the quality of the products, such as personalized football kits and tracksuits, often noting that orders arrive faster than expected.
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However, some consumers express frustration over stock issues and delays, particularly in light of a recent fire that affected operations. Complaints about poor communication and unfulfilled orders also surface, with a few reviewers reporting difficulties in obtaining refunds. Despite these challenges, the majority of feedback emphasizes the positive experiences with service and product quality. Overall, Discount Football Kits is viewed favorably, though there are areas for improvement in order management.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.3
224
100%
● Low
4.3 / 5 overall
=
224 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
5.0
12-month avg
4.0
All-time
4.3
Category avg
4.0
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
1.0
2
Sep 24
4.3
3
Oct 24
5.0
1
Nov 24
5.0
1
Dec 24
—
0
Jan 25
—
0
Feb 25
—
0
Mar 25
5.0
1
Apr 25
—
0
May 25
—
0
Jun 25
—
0
Jul 25
5.0
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 224 most recent reviews.
Top praiseof 182 positive reviews
Customer service69%
125 mentions
Delivery42%
77 mentions
Fast & efficient35%
64 mentions
Prices & value27%
50 mentions
“I ordered 10 Nike footballs and a ball carry bag late afternoon yesterday and received the order today”
On “Customer service” · Jul 9, 2025
Top complaintsof 39 negative reviews
Customer service44%
17 mentions
Refund38%
15 mentions
Delivery33%
13 mentions
Payment issues31%
12 mentions
“Worst customer service going”
On “Customer service” · Aug 6, 2024
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Clothing Stores.
Overall rating and review count for this company and similar companies
I bought a Nike football top in December 20. When it arrived I discovered that the collar had been badly manufactured. These things happen. I contacted the company and Vikki saved the day. My mind was put at ease straight away. The top was replaced. They paid for the postage. I was impressed enough to buy more training gear from them. Reasonably priced goods and professional customer services
Ordering was quick and simple online
When I needed to amend delivery date was simple and effective and Kaitlyn was excellent and very efficient.
Due to this personal service I would recommend using in future.
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What tremendous service I’ve had!
Every point of contact was exceptional; The order process and the rapid delivery service, too.
Please pass my thanks on to everyone involved.
I will be using you again and would recommend you to anybody.
Slight issue - but resolved immediately. Happy customer.
I am really pleased with the service from Discount Football Kits. There was a slight issue with my order, but this was rectified immediately, and I received the replacement products the next working day. It's always a great test of a company's customer service when things go slightly wrong, and DFK really impressed. I will definitely be using this company for my footballing needs in the future. Thank You!
Ordered a new kit for Bottisham FC. Helpful staff assisted with lots of queries including different kit options and details of how old each design was, which helped to set expectations for being able to order additional kit in subsequent seasons. Orders are done through the website, which is functional if not the easiest to navigate. My kit sponsor needed to pay the invoice and the staff helped me to navigate through the process, which seemed a little clunky at first as the order had to be in sponsors name and address, then once paid, I had to contact to get the address updated. However, it all worked smoothly and I was provided with the artwork for the sponsors logo promptly once the kit had been paid for. Two other teams from Bottisham ordered kit shortly after mine, all paid by the same sponsor and these went through without any issues too. My kit was received when promised, all correct and well packaged. I have some very happy players who can't wait to play their first match in the kit tomorrow! Thanks!
I bought polo shirts and raincoats for my football club, Leyton county. I was extremely happy with the quality of the items, and they delivered on time for the first order, and early for the second.
Will definitely use them again when we purchase more items for the team.
These guys were great throughout in their correspondence after a glitch on my account. Item then arrived forthwith and is a stunner!
Highly recommended.
Be aware, huge payment and possibly cash flow issues.
This company don't have any actual stock.
They will confirm and order, send an invoice and take payment. Then they will inform you that the "supplier" doesn't have stock.
This is where the problems begin.
You will then enter a black hole of refunds. You will have to, no kidding, provide scanned copies of bank statements and photo IDs before they will give you your own money back.
You use online banking so no statements? Your problem, no refund. Fill out a lengthy and privacy invading form and hope for the best.
This was a purchase of kits for a football club and so not an insignificant purchase.
They still have my money.
At all points they have been unhelpful and have reminded me of the "computer says no" character from Little Britain.
This was the first and last time using this company. Pro Direct for me going forwards.
Be aware.
DO NOT USE - Rubbish customer service, NO communication or order progress, items shown as in stock but actually there NOT stored in there warehouse they have to order them in. Requested if they could improve on the Delivery of which they just said NO and kept on saying it's a 7-15 working days, NOT very helpful at all....AVOID AT ALL COST.....
Very prompt and quick response when I made enquiries and asked further questions. Ashley was particularly helpful when processing a refund and explaining in detail the process of delivery times, etc. Highly recommend!
Third experience with discount football kits.
Really poor updates on orders.
Ordered kit over 2 weeks ago, all stock items. Hoping for fast delivery for start of season. Still not even dispatched.
Use another company if you need anything quick.
I recently bought about ten items of kit off Discount Football Kits for my team, and made an error in my order, to which I received an email from a very friendly and helpful member of staff, informing of my error and a solution to fix it. The matter was resolved easily through their professionalism, and when I received the garments they where of a very high quality including the embroidered badge of our club.
Very happy with their service and will definitely be using them again.
what a great company to deal with, had a problem on an item i ordered ,
not a problem atall we emailed a couple of times and done, comprimize that easy
thank you team.
First time using discountfootball and will 100% be using them again. Fast delivery & excellent customer service, special mention to Ashley for the prompt responses in sorting my order out. Thank you!
I’ve been using the Discount Football Kit website for a few years now and have to say it’s range of product and personalisation is second to one. Add a layer of great customer service who always go above and beyond to meet your needs and communicate well to ensure every order is exactly as I wanted. No need to go anywhere else.
Excellent customer service.
Delivered on time.
Ashley resolved the one issue we had with stock efficiently and professionaly.
Would recommend.
Have used them for 10 years for club football kit
Discount Football Kits is an online retailer specializing in affordable football apparel and equipment. The company offers a wide range of products, including team kits, training wear, and accessories aimed at both amateur and professional football clubs. With a focus on cost-effective solutions, Discount Football Kits caters to teams looking to purchase bulk orders without compromising on quality.
Targeting football clubs, schools, and individual players, Discount Football Kits provides options for custom branding to meet the unique needs of each customer. The platform emphasizes user-friendly navigation, allowing customers to easily browse through various categories and make informed purchasing decisions. As a trusted source for football gear, Discount Football Kits aims to serve the needs of the football community by delivering value-driven products with efficient customer service.