Ultimo Electronics is a consumer electronics retailer that offers a range of electronic products and devices for personal and household use. The company likely provides items such as smartphones, computers, audio equipment, televisions, and various electronic accessories to meet consumer technology needs. As a consumer electronics business, they focus on serving customers looking for electronic products for everyday use.
Ultimo Electronics faces significant criticism from consumers, with many expressing frustration over product quality and refund processes. Reviewers frequently report receiving items in poor condition, such as scratched Apple Watches and faulty iPhones, which do not match the advertised descriptions.
Complaints about delayed refunds are rampant, with customers feeling trapped in a cycle of unresponsive customer service. Despite these issues, some customers have praised the timely delivery of their orders and noted positive experiences with specific products, like the iPhone 11 and a Chromebook replacement. However, the overwhelming sentiment leans negative, as many warn others to avoid the company due to their experiences with scams and poor service. Overall, Ultimo Electronics struggles to maintain a positive reputation amidst a sea of dissatisfaction.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.4 | 60 | 100% | -0.8 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 2.7 | 3 |
| Oct 24 | 1.0 | 3 |
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | 1.0 | 2 |
| Feb 25 | — | 0 |
| Mar 25 | 1.3 | 6 |
| Apr 25 | 3.3 | 3 |
| May 25 | 1.0 | 2 |
| Jun 25 | — | 0 |
| Jul 25 | 1.0 | 2 |
| Aug 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“I ordered an iPhone 11 directly from UE's website, as I had had a previously good experience two years ago ordering s...”
“They then don’t refund for months, you get told it’s in progress but it’s not”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electronics & Technology.
| Company | Overall | Legit | Delivery | Refunds | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.4 out of 5 (poor) | 100 out of 100 | 2.3 out of 5 (poor) | 1.1 out of 5 (poor) | 2.0 out of 5 (poor) | +13% | 60 |
| 4.1 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 2.9 out of 5 (fair) | 4.5 out of 5 (good) | — | 1,060 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.4 out of 5 (good) | — | 5.0 out of 5 (good) | — | 1,060 | |
| 4.7 out of 5 (good) | 100 out of 100 | 3.9 out of 5 (good) | 1.0 out of 5 (poor) | 4.5 out of 5 (good) | — | 1,000 | |
| 4.0 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | — | — | −1% | 1,000 |
Bottom line: Ultimo Electronics is #5 of 5 on overall rating in this group. On quality, Mazuma Mobile scores higher (5.0 vs 2.0).
60 reviews of Ultimo Electronics. Filter by what matters to you.
If I could give zero stars I would. Avoid this company at all costs. They tell you they are sending your item, give fake tracking numbers and then say they don’t have it in stock weeks later (and after saying it’s been posted). They then don’t refund for months, you get told it’s in progress but it’s not. Waste of my time and money.
SCAM COMPANY. They also trade as Renew Electronics. Their MO is to sell you rubbish and delay refunds. They also regularly send replacement items that were not requested instead of refunds, then when you reject the delivery as advised, the package never makes it back to them and they don't refund. Lying cheats who should not be trading.
Purchased an Apple Watch via Wowcher labelled as in 'good' condition. Arrived with deep scratches covering the entire outer edge of the watch screen. Have emailed and keep getting sent round in circles and called with no answer. Have contacted Wowcher but they have sent me back to Ultimo. I would avoid and purchase refurbished products elsewhere.
Quick answers to the questions people ask most.
Our store is open Monday through Saturday from 9:00 AM to 8:00 PM, and Sunday from 11:00 AM to 6:00 PM. Holiday hours may vary, so please check our website or call ahead during holiday periods.
Yes, all new electronics come with manufacturer warranties, and we also offer extended warranty plans for additional coverage. Our team can explain warranty options and help you choose the best protection for your purchase.
We accept returns within 30 days of purchase with original receipt and packaging. Items must be in new, unused condition, and some restrictions apply to opened software and personal audio devices for hygiene reasons.
Yes, we offer technical support for products purchased in our store and provide repair services for most major electronics brands. Our certified technicians can diagnose issues and provide repair estimates, typically within 24-48 hours.
We accept cash, all major credit cards (Visa, MasterCard, American Express, Discover), debit cards, and digital payments like Apple Pay and Google Pay. We also offer financing options for purchases over $500.
Yes, we offer price matching on identical items from authorized local competitors and major online retailers. Simply bring in the competitor's current advertised price, and we'll match it at the time of purchase.
We sell both in-store and online through our website. Online orders can be shipped to your home or held for pickup at our store, and we offer free local delivery for orders over $100.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 32% of recent reviews are 4–5★ and 63% are 1–2★.
Bought a pair of Apple AirPods Max from Ultimo Electronics via Amazon UK for £468.95 in May 2023. Sold as "new, returned item". Returned to Apple Store twice with problems. Yesterday Apple provided me with the information that the headphones had actually been purchased from Best Buy in the United States in December 2021. These headphones were 18 months old when I purchased them as 'new, returned' from Amazon Uk / Ultimo Electronics. Gave Ultimo Electronics the opportunity to put this matter right but they are not prepared to do anything. Avoid, avoid, avoid this company. They are not to be trusted.
Faulty product . Returned 8 weeks later still waiting for refund . Only to be told the same over and over it's with wowcher . N they bounce it back no trust in this company or wowcher quick ro take your money and not honour the policy . Do not buy from here or wowcher or renew electronics. Acer chromebook £49.99...
Worst service. Delying on delivery on purpose with crime and stolen phone with DPD. Phone never answered and they are doing crime with DPD to steal peoples money. Never on time and always hiding
Came scratched loads on all parts of device
I ordered an iphone 13pro max on Jan 2nd as it was for my daughter's birthday on the 25th and knew I had to ensure if it came damaged I had time to return it. She opened it and it worked for three weeks and then stopped working. I took it to an Apple store and they said it had had both the screen and the battery replaced and they were NOT apple products. They said the phone was not working as the screen didn't even fit the phone. I emailed Amazon- as I bought through them and they said that it was out of time for a refund but to contact Ultimo. I called and emailed and I got an email to say that I needed to contact Amazon-talk about runaround. I finally found a phone number and called Amazon. I explained that I bought the phone - 'as new' however, it most certainly was not and that the manufacturer had confirmed this. Amazon agreed that I should get a refund and sent me the lables. Then I get an email from Ultimo stating that, they cannot say that I will get a refund until they see the phone. I sent the phone registered post with tracking and insurance as I was told to do. The phone arrived to them on March 3rd. The refund policy was 7-10 days from receipt of the phone. Every day I have been emailing. First I was told I had not removed I cloud, this was true, I was unaware of how to do this and thought I had but it took a bit of fiddling at my end to get this part done, so another 48 hours. Next (March 18), they had the audacity to tell me that the phone was 'not working' and that they needed to verify if I had accidently damaged it. I stated that the reason I was returning it was because it didn't work and at this stage they had the phone in their possession for 15 days and at this stage it could have been damaged at their end. Yesterday, 19th, they confirmed that I would get a refund and it would be 'issued back to you today'.... needless to say I have not received the refund. This company has breeched my consumer rights. They sold me a product 'as new' that was most certainly not, and now they have updated the product type as 'Renewed' on Amazon, to show that they accept that it is not 'as new'. Confirming that they went against consumer rights. They have had my money for nearly a month. This has caused me nothing but stress and debt, as I had to purchase another phone for my daughter and did this in the belief that I would have my refund within 10 days. Ultimo are the ultimate cowboys. Do not stress yourself by dealing with them.
A total fraud outfit! They have 2 screen shots! One shows a new watch series 6! Then you try and use it and it doesn't work properly! It paused 9 times in 20 minutes whilst swimming! Then these scumbags send you a second screenshot which shows that the watch you purchased was a refurbished and cannot be used for swimming! Amazon were complicit because they are the Senior Partner in this fraud because they have given a licence to these fraudsters to sell damaged goods refuse to accept the watch! In law Amazon therefore should accept the faulty watch and sue for compensation from Ultimo Electronics! Unfortunately, Amazon are not a professional outfit and just cut me off! Therefore, have to contact my bank to obtain a refund! Hopeless, Amazon needs to be sued for breach of its own Terms & Conditions! Don't touch these scammers with a bargepole!
I wish I had read these reviews prior to purchasing via Amazon!! I purchased an Apple Watch for my daughters Christmas. Upon receiving we noticed that the battery was not holding a charge. We reached out and received a reply from Bethany who informed us to return it and it would be inspected and either repaired or replaced - either options worked for us! After sending the watch '24 Tracked Delivery' and which was signed for as delivered by "JACK" one day later. We are now 14 days down the line and Bethany is telling me that return was never received - and to start a claim through the Royal Mail. An absolute joke of a company. Please do not make the same mistake I did.
I cannot express how terrible my experience with Ultimo Electronics has been. I purchased an Apple Watch that was described as “excellent condition.” When it arrived, it had scratches all over it. Naturally, I returned it expecting a replacement that matched their description. However, the second watch they sent was even worse deeper scratches, more damage, and clearly not “excellent” by any standard. It’s beyond clear that this company has zero quality control, doesn’t care about its customers, and is completely unreliable. Their “excellent condition” is a complete joke, bordering on false advertising. It feels like they’re just recycling substandard products and hoping customers won’t notice. To make matters worse, their customer service is a nightmare to deal with. This whole ordeal has wasted so much of my time and energy. I’ve now decided to return the item for a full refund, and if they don’t comply, I will not hesitate to take legal action. Please don’t make the same mistake I did. Save yourself the frustration and buy from a reputable seller instead such as backmarket. I will never buy from Ultimo Electronics again, and I strongly urge you to avoid them at all costs. Zero stars if I could.
Terrible company, customer service poor albeit polite. Bethany’s a treat! Purchased a refurbished iPhone 12 PRO and it seemed ok at first. Christmas Day my son was excited then rapidly disappointed when it reset every 3 mins. We tried everything to get it working. Then through Google learnt to read the phones error log. It was resetting because of missing sensors caused by a faulty port cable. The phone was returned and they refused to refund, only replace. It takes 3 weeks for them to arrange and deliver a replacement. They don’t care my son doesn’t have his phone, his gift. They apologise and repeatedly state that they’re not interested and it takes 5 days to process a repair from Tuesday. Then a further 5 days to replace. They sat on it for 10 days before any communication began. Now Ultimo Electronics are trying offer money to remove this review. I won’t be removing it. I’ve since purchased from EBay with a 1yr guarantee, it arrived perfect and quickly. I’ll never buy refurbished iPhones from Amazon again.
READ Before Buying From Them... The Amazon Refurbished phone they sold me in "Perfect Condition" was received with two scratches across the front screen. I immediately opted to return it via Amazon Marketplace Regulations. Then started a series of emails between "Bethany" for their Customer Services and me. Though promising a rapid refund, the refund did not appear in their stated timescale and I had to bring in Visa Card via my Bank to force the issue. I received my refund 17 days after they had taken the money from me. Amazon were no help, declining to accept my complaints as all the emails from Bethany were polite. I notice with interest the very poor reviews here against this company for their inability to refund customers promptly, that this is not reflected in the Amazon reviews which exhibit bias in favour of the seller, not the buyer. This is an Amazon seller to be avoided.
Bought an iPhone described as excellent quality it came with chips in the screen, sent it back special delivery which they received as I get photo proof, they are still telling me 10 days later it hasn’t even started being processed back into the system which will take 5-7 days then another 5 for refund, I can’t get through to them through the telephone on webpage so have to rely on Amazon messages, I think it’s absolutely disgusting and they have 4 more days to rectify it as I’ve raised a concern with my bank
READ reviews before purchasing. Ordered iPhone 11 via Amazon described as ‘excellent’ arrived Face ID does not work, contacted seller no response but I raised a return straight away which they accepted so must have known phone was faulty. Ultimo, look at your reviews and improve your service and have some courtesy for your customers. Be honest abut your products or improve what you sell! UPDATE - returned signed for postage, AND SENT PROOF OF SIGNATURE to the seller so that could see who signed for it their end, requested and update following this and then get the following message from them: Thank you for your message, I can see that the tracking was marked as delivered on the 20.11.24 However, there is no photo of delivery or proof of signature For this reason, we would not be able to 100% confirm we have this item until is is processed back into our system. Kind Regards Bethany How can they not 100% confirm they have the item when it’s been SIGNED for their end. Embarrassment of business (if you can call it that). Don’t sell faulty products and make sure that you give customers their refunds straight way. I work hard for my money and £180+ is a lot of money to me so I want it back and should not not have to wait and keep chasing. UPDATE- now 27th November and still no refund.
Bought an iPhone from this company and was advertised like new but was only fit for the bin when it came and wasn’t cheap.. Now what should have been a simple refund has turned into Ultimo electronics advising me to wait until they received the phone(they had already received it next day).When they receive the phone advising me to wait 7 days administration and a further 5 days processing time.. all this because they sold a worthless product,, Ultimo totally at fault. I have spoke to Amazon and they want all the details of the receipt which I have gave 4 times because they were not happy for some strange reason.. and been told I have to wait a month by Amazon then they would investigate further… Disgusting, avoid at all costs!!!!!!!
I purchased a used Apple Watch through Amazon, when it came it was still connected to the old owners iCloud. I then sent it back for a refund, they offered to replace it which I said no as I couldn’t wait any longer, and also didn’t trust them anyway. I was then told they would reimburse me for the delivery fee to send back, I paid £8.95 special delivery over 2 weeks ago, it arrived next day (all tracked on Royal Mail and I have proof) and I have still not receive a refund. They are now asking for my iCloud email and screenshots to prove it isn’t my email connected to the Apple Watch. It is the old owner and nothing to do with me! They should have checked this before sending it out! I have been waiting nearly 3 weeks on a refund, they told me it takes 4-6 days for a return to be processed onto the system and further 5 working days to refund. Avoid avoid avoid!
I bought an Iphone 12 through Amazon after a while it started getting insanely hot; at first they seemed helpful but once the phone was returned it took them 5 weeks to finally send a replacement. Despite me letting them know the issue in detail before it was returned and acknowledging that if it wasn't a quick fix a replacement could be any colour (this is relevant later) as long as it was the same spec. After letting them know it was sent & received their end they then said it takes up to 5 days to process and 5 days to repair/replace?? After waiting this 10 days (i waited working days) I asked again and was told it was raised for shipping in the next 3 days! Another week later I still didn't have it so chased again and was told we don't have any white ones in stock but if I wanted a different colour they could ship straight away!! (They also never refunded my Postage as they had sent in writing they would) They did then send a replacement which had the screen hanging off, Bluetooth didn't work and it took all night to charge when it was first received to then tell me that it didn't recognise the battery and was getting hot too; so they are clearly using sub standard components and are incompetent at refurbishing. I contacted them again and asked for my money back including 2 lots of postage. I was told the refund period of 30 days had expired and the years warranty was only for replacement. I would have been understanding if it was on the 1st phone but if after the chasing I had done you would think they would make an effort to send a good quality replacement; so they clearly were going to keep sending sub standard products so I had to get Amazon involved who did refund the cost. But I still never got my 2 lots of Postage that I have it in writing they were going to refund on chat (Bethany just said "The returns postage was my mistake") and on the returns form through Amazon. Overall it took from 12th June to ask how to return until 6th August to get confirmation of the refund. I was without a phone for 80% of this time which had a significant effect on my business. USELESS, DO NOT BUY FROM HERE!
Yes, we purchase and accept trade-ins on smartphones, tablets, laptops, gaming consoles, and other electronics in good working condition. Bring your device in for a free evaluation and instant quote.
You can reach us by phone at (555) 123-4567, email us at [email protected], or visit us in-store. Our customer service team is available during store hours to assist with any questions or concerns.
Ultimo Electronics is a consumer electronics retailer that offers a range of electronic products and devices for personal and household use. The company likely provides items such as smartphones, computers, audio equipment, televisions, and various electronic accessories to meet consumer technology needs. As a consumer electronics business, they focus on serving customers looking for electronic products for everyday use.
This profile hasn't been claimed by the business owner.
