Reassured is a leading life insurance broker in the UK, specializing in comparing quotes from top insurers to help consumers find the most suitable and affordable life insurance policies. The company aims to protect families by providing a comprehensive selection of life insurance options tailored to individual needs. With over 15 years of industry experience, Reassured has assisted more than one million families in securing financial protection for their loved ones.
The platform offers a straightforward process for obtaining personalized life insurance quotes, allowing customers to compare multiple policies within minutes. Clients can choose to apply for coverage online or over the phone, with expert support readily available to guide them through their options. By partnering with reputable insurers, Reassured strives to deliver reliable and competitive life insurance solutions, ensuring peace of mind for families across the UK.
Reassured - Life Insurance has a positive customer experience.
Reassured Life Insurance receives overwhelmingly positive feedback from customers, who frequently highlight the efficient service and knowledgeable staff. Reviewers appreciate how clearly agents explain policy options, making the process quick and easy to navigate.
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Many express gratitude for the helpfulness and politeness of the team, noting that they feel well-supported throughout their insurance journey. However, there is a notable complaint regarding delays in receiving life insurance, with one customer stating they had forgotten about their quote request due to the lengthy wait. Despite this isolated issue, the majority of reviews reflect a high level of satisfaction with the overall service quality. Customers recommend Reassured for its attentive and friendly approach, making it a trusted choice for life insurance needs.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.9
60
100%
—
● Medium
4.9 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 59 positive reviews
Helpful support29%
17 mentions
Customer service27%
16 mentions
Friendly staff24%
14 mentions
Easy to use20%
12 mentions
“Staff very knowledgeable and helpful on any questions asked, also very polite and well spoken, a credit to your company”
On “Helpful support” · Sep 15, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
Overall rating and review count for this company and similar companies
I had a fantastic experience with Reassured life insurance. Liam was amazing, professional, kind, punctual. He made sure that I selected the right cover and that all my details were correct to the very minimal detail. He was diligent. It did not feel like somebody trying to well me a product but it felt like a friend giving you the best advice and trying to look what is best for you and your family.
So I was looking for life insurance for myself, and a policy, I could afford, and within my monthly budget. After searching many websites/ companies, I came across a company by the name of Reassured.
I arranged for a telephone interview, with a one of the customer service operatives.
The name of this operative was Yaser Farr.
He was very professional, polite and extremely helpful. I knew what I was after, but didn't really know the ins and outs fir life insurance. But Yaser made my understanding of the life insurance, very simple. He took me through some steps that needed to be explained and covered. His knowledge of the life insurance policy I was about to undertake, was very useful, straightforward. His explanation of the prosand cons of the policy, was accurate and very easy to follow. It was through pYaser's help and accurate information, that I felt happy and secure about the policy. And therefore was ready to sign. His assurance gave me comfort that I was covered, and a great peace of mind.
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Oli, with whom I spoke to regarding my policy was extremely helpful, friendly and demonstrated wonderful people skills. He explained everything well and made the whole process of updating my policy with true professionalism but with wonderful conversation in between all the mundane questions which have to be completed when taking out a policy. Would highly recommend Oli from Reassured Life Insurance
Everyone I've dealt with at reasurred has been polite, friendly and not at all pushy. They were very helpful in discussing my options. I told them I wanted to have a think and asked them to call me back in a couple of days which they did, no pushy calls between. Thankyou
Call back today from Steve H. This guy went above and beyond for me today, went through everything with me and got the right cover I needed for me and my family. Thank you so much Steve!
Brendon was fantastic!
He talked me through my options in great detail.
He didnt rush me, gave me the time i needed.
Very impressed with the service i recieved.
Everything explained clearly, made buying life insurance more bearable.
The agent Amillio,was prepared to put in the time effort required so we were 100% happy and clear about everything and he made the effort to get us the best deal for our unique circumstances. Made buying life insurance a much easier and more pleasant experience.
Reassured is a leading life insurance broker in the UK, specializing in comparing quotes from top insurers to help consumers find the most suitable and affordable life insurance policies. The company aims to protect families by providing a comprehensive selection of life insurance options tailored to individual needs. With over 15 years of industry experience, Reassured has assisted more than one million families in securing financial protection for their loved ones.
The platform offers a straightforward process for obtaining personalized life insurance quotes, allowing customers to compare multiple policies within minutes. Clients can choose to apply for coverage online or over the phone, with expert support readily available to guide them through their options. By partnering with reputable insurers, Reassured strives to deliver reliable and competitive life insurance solutions, ensuring peace of mind for families across the UK.