Reassured is a leading life insurance broker in the UK, specializing in comparing quotes from top insurers to help consumers find the most suitable and affordable life insurance policies. The company aims to protect families by providing a comprehensive selection of life insurance options tailored to individual needs. With over 15 years of industry experience, Reassured has assisted more than one million families in securing financial protection for their loved ones.
The platform offers a straightforward process for obtaining personalized life insurance quotes, allowing customers to compare multiple policies within minutes. Clients can choose to apply for coverage online or over the phone, with expert support readily available to guide them through their options. By partnering with reputable insurers, Reassured strives to deliver reliable and competitive life insurance solutions, ensuring peace of mind for families across the UK.
Reassured - Life Insurance has a positive customer experience.
Reassured Life Insurance receives overwhelmingly positive feedback from customers, who frequently highlight the efficient service and knowledgeable staff. Reviewers appreciate how clearly agents explain policy options, making the process quick and easy to navigate.
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Many express gratitude for the helpfulness and politeness of the team, noting that they feel well-supported throughout their insurance journey. However, there is a notable complaint regarding delays in receiving life insurance, with one customer stating they had forgotten about their quote request due to the lengthy wait. Despite this isolated issue, the majority of reviews reflect a high level of satisfaction with the overall service quality. Customers recommend Reassured for its attentive and friendly approach, making it a trusted choice for life insurance needs.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.9
60
100%
—
● Medium
4.9 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 59 positive reviews
Helpful support29%
17 mentions
Customer service27%
16 mentions
Friendly staff24%
14 mentions
Easy to use20%
12 mentions
“Staff very knowledgeable and helpful on any questions asked, also very polite and well spoken, a credit to your company”
On “Helpful support” · Sep 15, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
Overall rating and review count for this company and similar companies
It was nice experience and much easier then I expected. As I was at work I was bit afraid that it may take long time to go through all the question but it was about 20 minutes to finish everything. The staff member Javonnie Frazer was very cordial to described everything I wanted know.
The officer was courteous, knowledgeable and helpful. They took their time to explain the options and allowed us time to understand what they were talking about.
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I will remember the experience I had on the phone last night with Reassured agent Scott for the rest of my life. Just two nights ago had the idea about a life insurance to guarantee a future to all my kids as single mom, and thanks to Scott’s human, fatherly and professional understanding, patience, willingness to explain and help me, I can now sleep at night, with the best and affordable offer I could get, and a familiar insurance company. A lifetime Thanks Scott from me and my kids xxxx
It was amazing speaking with Karina who took her time to explain everything to me. I have never had a life insurance or a health cover but she made it seem less and I understood everything. It was an amazing experience thanks Karina.
Well I can say it took some time, but when you get a health insurance it’s normal. I have enjoyed the experience, the adviser was really kind and professional.
The man i spoke to Kevin was simply brilliant very helpful friendly professional and explained everything to me clearly i have no fault at all i thank him very happy
Joe went above and beyond to help me and my husband find the right insurance coverage. He took the time to understand our needs, explained everything clearly, and ultimately found us a much better deal at a lower cost. The process was smooth, stress-free, and we felt confident in our decisions thanks to his expertise. Highly recommend Joe to anyone looking for a trustworthy and knowledgeable insurance broker.
Emma was very helpful and provided us with different options explaining what they offered and cost. When we made our decision the process was completed within 30mins and her communication throughout was excellent, informative and there was no hard sale or harassing phone calls emails etc! Highly recommend!
Reassured is a leading life insurance broker in the UK, specializing in comparing quotes from top insurers to help consumers find the most suitable and affordable life insurance policies. The company aims to protect families by providing a comprehensive selection of life insurance options tailored to individual needs. With over 15 years of industry experience, Reassured has assisted more than one million families in securing financial protection for their loved ones.
The platform offers a straightforward process for obtaining personalized life insurance quotes, allowing customers to compare multiple policies within minutes. Clients can choose to apply for coverage online or over the phone, with expert support readily available to guide them through their options. By partnering with reputable insurers, Reassured strives to deliver reliable and competitive life insurance solutions, ensuring peace of mind for families across the UK.