Admiral Insurance is a comprehensive insurance provider based in the UK, offering a wide range of coverage options for individuals and families. The company specializes in Car Insurance, MultiCar Insurance, Home Insurance, Travel Insurance, Pet Insurance, and Van Insurance, catering to various customer needs. With a user-friendly online platform, Admiral aims to simplify the insurance purchasing process, making it accessible for both new and returning customers.
Admiral's services are designed to meet the diverse requirements of their clientele, including homeowners, pet owners, and motorists. Their offerings also extend to specialized products such as Landlord Insurance and Car Sharing Insurance. The company emphasizes customer support, providing resources and assistance to ensure clients feel informed and secure in their insurance choices.
Admiral Insurance has a positive customer experience.
Admiral Insurance receives high praise from customers for its easy-to-use website and competitive pricing, with many noting the quick and hassle-free service. Reviewers frequently highlight the helpfulness of the staff, describing interactions as friendly and efficient, which enhances the overall experience.
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However, some consumers express dissatisfaction regarding issues with policy renewals, citing instances where quotes unexpectedly increased or where they felt pressured during the quoting process. A few negative reviews mention difficulties in communication and claims handling, with one reviewer feeling misled about pricing. Despite these concerns, the majority of feedback reflects a positive sentiment towards Admiral Insurance, emphasizing its strong customer service and user-friendly processes. Overall, Admiral Insurance is viewed favorably by most customers.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.7
60
100%
—
● Medium
4.7 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 55 positive reviews
Easy to use38%
21 mentions
Prices & value24%
13 mentions
Customer service20%
11 mentions
Helpful support20%
11 mentions
“Hastle free and easy”
On “Easy to use” · Sep 15, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
Overall rating and review count for this company and similar companies
Really bad. I called to get a quote for the renewal of my policy and instead of this the employee on the phone tried to manipulate me in order to increase the quote. He also lied about the amount I paid for last year’s policy to convince me that it’s worth paying a very high cost for the renewal. Of course I cancelled everything and chose another insurance company.
After these people became aware of my previous trustpilot review and ombudsman referral they left multiple messages asking us to contact them and called repeatedly.
When we spoke to somebody they asked to submit a new claim so that they could review our situation. They also told us (contradicting what they and their call handler had already told us) that a decision on our claim had been made by Cega (their out of hours call handler) without reference to admiral.
We explained that they had given us a final response to our complaint already and that we had contacted the ombudsman. They insisted that we make a new claim.
A few days later they called again to say that they shouldn't have told us to make a new claim and apologised for wasting more of our time.
They then told us that we could make a complaint about this 'confusion' but that we should hold off on the ombudsman until a final response on this new complaint.
Hard to believe anybody could be this incompetent by accident..... Given up being surprised by their shadiness and callousness and assume this is an attempt to hold the ombudsman at arms length for longer?
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Admiral Insurance is a comprehensive insurance provider based in the UK, offering a wide range of coverage options for individuals and families. The company specializes in Car Insurance, MultiCar Insurance, Home Insurance, Travel Insurance, Pet Insurance, and Van Insurance, catering to various customer needs. With a user-friendly online platform, Admiral aims to simplify the insurance purchasing process, making it accessible for both new and returning customers.
Admiral's services are designed to meet the diverse requirements of their clientele, including homeowners, pet owners, and motorists. Their offerings also extend to specialized products such as Landlord Insurance and Car Sharing Insurance. The company emphasizes customer support, providing resources and assistance to ensure clients feel informed and secure in their insurance choices.