Terrible to deal with
Terrible to deal with. Awful customer service

A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
A Choice Insurance receives high praise for its excellent customer service and ease of dealing with the company. Reviewers frequently highlight the staff's politeness, patience, and understanding, making the insurance process feel comfortable and straightforward.
Many customers appreciate the affordability, especially for young and learner drivers, noting that the company provides competitive rates without hidden fees. However, some negative feedback emerges regarding unclear cancellation policies and unexpected fees, with a few reviewers describing their experiences as frustrating and feeling misled. Despite these concerns, the majority of consumers report a positive experience overall, emphasizing the helpfulness and efficiency of the staff. Overall, A Choice Insurance is viewed favorably, particularly for its customer-centric approach.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 60 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 4.3 | 17 |
| Sep 25 | 4.3 | 43 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially tod...”
“They just want to mug you off for money”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.3 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.2 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: A Choice Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.2).
60 reviews of A Choice Insurance. Filter by what matters to you.
They just want to mug you off for money
They made mistakes charged me for asking for a refund never deal with these guys very dodgy
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Zero Stars I have had an extremely disappointing experience with A Choice Insurance, and I feel it is important to share my concerns. I initially chose A Choice because their premium was significantly cheaper for insuring my Mercedes-Benz C-Class. For context, the vehicle had been parked on private property for two years. During that period, I ensured it remained road-legal by keeping its MOT and road tax up to date, and I arranged temporary cover when necessary. My everyday car at the time was a Volkswagen Golf, which I recently sold before insuring the Mercedes-Benz with A Choice. The issues began when I declared my four years of No Claims Bonus (NCB). A Choice requested evidence of this within 30 days of the policy start date. I provided my NCB certificate from VW Insurance, which covered my Volkswagen Golf. However, A Choice refused to accept it, insisting instead on proof of NCB for the Mercedes-Benz, despite my explanation that the vehicle had been off the road and the NCB was earned on the Golf I had sold. This led to repeated and, in my view, unreasonable questioning. I explained clearly that the Mercedes-Benz had been parked on private property, not on public roads, and therefore did not require continuous insurance. Despite this, the policy was cancelled. At that point, I had already paid for the first month and had just made my second payment. I expected either a refund or a clear breakdown of charges. Instead, I was informed that I owed £75 in cancellation fees, but despite several requests, no proper breakdown of these charges was ever provided. After two months of silence, I then received correspondence from a debt recovery agency, threatening legal action if I did not pay. To avoid unnecessary stress and the risk of a CCJ over a relatively small sum, I reluctantly paid—by this point, the amount had increased to £130. This experience has left me with the impression that A Choice prioritises finding loopholes to avoid honouring fair claims or refunds. I strongly advise others to consider paying a slightly higher premium with a more reputable insurer, as the stress and hidden costs of a “cheaper” option may end up costing far more in the long run. The lesson here is simple: cheaper is not always better.
Terrible insurance broker, work of commission, look for excuses to cancel policy’s, anything from mileage to occupation. They then charge £200 for cancellation which they keep for themselves. Avoid everytime
Obnoxious and arrogant staff - they called me about a discrepancy THEY instigated whilst I was on holiday then treat me like I'd done something wrong! They then. cancelled the policy, asked me for security questions but told me my answer was wrong then gave me the correct answer (a completely different name!). Absolutely shambolic. Avoid like the plague.
Exit fees are outrageous - and not that obvious when you sign up. My daughter passed her test after less than 2 months with them but after fees, was charged nearly 70% of the annual cost. Might be ok if you take a year to pass, otherwise, AVOID!!!
A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
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