Great insurers
Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially today not rushed checked everything very informative and super pleasant

A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
A Choice Insurance receives high praise for its excellent customer service and ease of dealing with the company. Reviewers frequently highlight the staff's politeness, patience, and understanding, making the insurance process feel comfortable and straightforward.
Many customers appreciate the affordability, especially for young and learner drivers, noting that the company provides competitive rates without hidden fees. However, some negative feedback emerges regarding unclear cancellation policies and unexpected fees, with a few reviewers describing their experiences as frustrating and feeling misled. Despite these concerns, the majority of consumers report a positive experience overall, emphasizing the helpfulness and efficiency of the staff. Overall, A Choice Insurance is viewed favorably, particularly for its customer-centric approach.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 60 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 4.3 | 17 |
| Sep 25 | 4.3 | 43 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially tod...”
“They just want to mug you off for money”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.3 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.2 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: A Choice Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.2).
60 reviews of A Choice Insurance. Filter by what matters to you.
Over a year ago
Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially today not rushed checked everything very informative and super pleasant
Over a year ago
Great customer service skills, made me feel comfortable whereas I’m normally very anxious, very polite and friendly made the process quick and easy due to being very understanding!
Over a year ago
PATIENT, UNDERSTANDING, being very pleasant and making things very clear. Thank you.
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Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially today not rushed checked everything very informative and super pleasant
Great customer service skills, made me feel comfortable whereas I’m normally very anxious, very polite and friendly made the process quick and easy due to being very understanding!
PATIENT, UNDERSTANDING, being very pleasant and making things very clear. Thank you.
Easy to.deal with
Great customer service. Sorted my issue out quickly.
Pretty straightforward
Polite and helpful customer service
Has very predatory contracts which don't mention cancellation fees, FCA guidelines say to not trust a business that doesn't clearly state the amount or how to find the amount to pay if you cancel. Found out that no one knows how much the fee is and that it can be any number they decide. Edit: spoken to complaint team and they sorted it all out, the advisor I spoke to didn't really know what they were talking about and got me panicked thinking the charge is over 100 but ended up being less than 50
They just want to mug you off for money
There were some hidden fees and not told about them until after purchase
I cannot explain how helpful these guys were they got me insured straight away even though I’m learning they didnt charge silly prices
So far it has been smooth. I purchased through confused.com comparison and the documents and everything else has come through.
Used A Choice twice for Learner driver insurance for both my sons. Great customer service and the best prices.
Absolutely amazing over the phone so helpful and clear on what I need to do to help with my car insurance
Really helpful through the whole process
I believe that the name of the person who dealt with me was named Lisa. Lisa was super friendly and very helpful in getting me a good renewal quote, updating my records where needing it and dealing with my queries. Could not have made the process any more simple and easy.
I’ve never heard of A-Choice before. I run a comparison and they came up with the best quote for me. It was good enough to make me pay in 1. Had to contact them a couple of times to check that everything is ok and staff were pleasant and courteous. Happy to be a customer. Keep doing a great job Smiley. 🤗
A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
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