Prima Assicurazioni is an insurance company based in Italy, offering a range of insurance products tailored to meet the needs of both individuals and businesses. The company provides services that include car insurance, home insurance, and life insurance, aiming to deliver comprehensive coverage solutions to its customers. Through its user-friendly online platform, www.prima.it, clients can easily compare different insurance plans, manage their policies, and access customer support.
The target market for Prima Assicurazioni includes private individuals seeking reliable insurance options as well as small to medium-sized enterprises looking for business insurance solutions. By focusing on customer satisfaction and transparent pricing, the company positions itself as a trustworthy option in the competitive insurance market. With a commitment to innovation and customer-centric services, Prima Assicurazioni continues to expand its offerings to better serve the evolving needs of its clientele.
Prima Assicurazioni has a positive customer experience.
Prima Assicurazioni receives a mix of feedback from customers, with a notable 77% expressing positive experiences. Many reviewers highlight the competitive pricing and the convenience of monthly payment options, praising the company's affordability and efficiency in handling claims.
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Customers appreciate the quick responses and professionalism of the staff, often noting that their inquiries are addressed promptly. However, there are significant complaints regarding customer service, particularly about difficulties in reaching representatives and issues with claims processing. Some consumers report dissatisfaction with unexpected fee increases after the first year and poor experiences with roadside assistance. Overall, while many find value in Prima Assicurazioni's pricing and service speed, concerns about communication and service reliability persist.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.0
60
100%
—
● Medium
4.0 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 46 positive reviews
Website & app7%
3 mentions
“Ottima gestione online tramite app, veramebte ben fatta”
On “Website & app” · Sep 14, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
Overall rating and review count for this company and similar companies
Die Autoversicherung war OK. Als ich dann noch ein Motorrad versichern wollte kam die Ernüchterung. Nach xmaligen Versuchen kam leider kein Kontakt zustande. Nach mehrmaligen Bitten um eine persönliche Klärung musste ich leider aufgeben.
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Prima Assicurazioni is an insurance company based in Italy, offering a range of insurance products tailored to meet the needs of both individuals and businesses. The company provides services that include car insurance, home insurance, and life insurance, aiming to deliver comprehensive coverage solutions to its customers. Through its user-friendly online platform, www.prima.it, clients can easily compare different insurance plans, manage their policies, and access customer support.
The target market for Prima Assicurazioni includes private individuals seeking reliable insurance options as well as small to medium-sized enterprises looking for business insurance solutions. By focusing on customer satisfaction and transparent pricing, the company positions itself as a trustworthy option in the competitive insurance market. With a commitment to innovation and customer-centric services, Prima Assicurazioni continues to expand its offerings to better serve the evolving needs of its clientele.