Really great help from lovely friendly lady!
Really great help from the team at A choice.

A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
A Choice Insurance receives high praise for its excellent customer service and ease of dealing with the company. Reviewers frequently highlight the staff's politeness, patience, and understanding, making the insurance process feel comfortable and straightforward.
Many customers appreciate the affordability, especially for young and learner drivers, noting that the company provides competitive rates without hidden fees. However, some negative feedback emerges regarding unclear cancellation policies and unexpected fees, with a few reviewers describing their experiences as frustrating and feeling misled. Despite these concerns, the majority of consumers report a positive experience overall, emphasizing the helpfulness and efficiency of the staff. Overall, A Choice Insurance is viewed favorably, particularly for its customer-centric approach.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 60 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Sep 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 25 | 4.3 | 17 |
| Sep 25 | 4.3 | 43 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Great insurers - look after young drivers and very helpful would recommend - courteous member of staff especially tod...”
“They just want to mug you off for money”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Insurance.
| Company | Overall | Legit | Service | Value | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.3 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 3.2 out of 5 (fair) | — | 60 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 3.9 out of 5 (good) | — | 1,060 | |
| 4.9 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 60 |
Bottom line: A Choice Insurance is #5 of 5 on overall rating in this group. On value, Travel Insurance Saver scores higher (4.9 vs 3.2).
60 reviews of A Choice Insurance. Filter by what matters to you.
Really great help from the team at A choice.
Very easy to do even for a tech novice thankfully
My operator was polite and helpful. Strongly recommend!
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Great customer service
Called to secure Learners insurance for my daughter. Call was handled by Lisa, she was very helpful and friendly. She explained all elements of the policy clearly and concisely making it very simple. Would thoroughly recommend this company.
A Choice Insurance specializes in providing tailored car and motor insurance solutions for a diverse range of drivers, including learner drivers, young drivers, and those with driving convictions. Established in 1999, the company has developed a reputation for offering competitive rates and comprehensive coverage options. Customers can obtain insurance for their specific needs, such as learner driver insurance, which allows individuals to start earning a No Claims Bonus from as little as 80p a day, and young driver insurance without night-time curfews. In addition to standard car insurance, A Choice Insurance also caters to high-risk and inexperienced drivers, offering non-standard insurance options. Their services include a 24/7 UK-based claims line and a dedicated support team to assist clients throughout the claims process. With over 1 million policies sold, A Choice Insurance aims to meet the unique needs of its customers while providing reliable and accessible insurance solutions.
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