A bad experience overall. Since Monopoly took over running the Comic Con in Liverpool, things have been getting progressively worse. This year seemed to be the worst managed the event has ever been, certainly the worst managed event I've ever had to deal with.
Security was perfectly fine, no issues there, but once past security, there were all kinds of crowd flow issues caused by lack of signage and one-way systems that made absolutely no sense.
One particularly bad example was the fact that there was a point in the day, around midday, when the red venue had no external entrances! We approached one door, only to be told we had to go through a door into the adjacent building, known as the green venue. Once in, there was no signage to tell people where to go. We all went towards the main arena stands, where there was an influx of people blocking the entrance, probably all lost like we were. Eventually, a staff member started telling people which way was the only way people could go to get down from the stands. This involved a very narrow route down some stairs with too many people on it, and people were still allowed to go up the stairs against the flow of the one-way system, causing blocks. Once down into the standing area of the arena, only then could you go into the red venue via the lowest floor.
At least, we thought it was the red venue, but there was no signage to say this, or any maps around to show us. Once in the red venue, a dangous amount of people were all trying to get onto the escalator. Staff tried to form a queue for them, but failed to ever say that stairs were available, which we had to find for ourselves. Again, no signage present. Once up the stairs, we were confused about where to go. We started thinking this might not be the red venue, and therefore the panel we were trying to reach wasn't in this building, so we left through the other end. We then found a map on social media (not available on the website or obviously available in the venue itself!) and realised we were in the right place before we'd gone outside. This has taken about 15-20mins at this point.
When we tried to come back in, a staff member grabbed me to say that this was not an entrance. This door was on the opposite side of the building to the door we were also told wasn't an entrance. Logically, we thought this must be usable as an entrance, but no. This is when we realised that the red venue had no external entrance, and they purposely create dangerous crowd buildups sending them through the adjacent building for no good reason whatsoever.
Luckily, I argued and they let me through, but they were very rude about it. Our other option would have been to walk around the outside of the whole arena to get to the other side, and go back in via the green venue and do that route all over again, wasting more time and potentially missing the panel.
Once we got to where the panel queues were, staff told us which queue was for the panel, only to realise from other attendees and from looking around ourselves that the queue we had been put in was for a quiz. There was also no queue management for any of these queues from staff.
Staff had no initiative, almost like they were just told they had to uphold the one-way system regardless of how messy or dangerous it was becoming, and didn't know anything about the event. They then later opened one of the red venue doors as an entrance, but only after the crowds had died down, so it was no longer particularly useful. I've been to significantly busier events that have never had these sorts of issues.
There is some good though. They had a good line up of guests. I'm glad that most of the panels are included as part of the ticket (I highlight this as a good thing, but the previous event organiser never charged additional costs for panels, and there was one year when Monopoly charged for every panel, making the ticket far worse value, so it's more nice that they corrected this mistake). I enjoy the various businesses that attend, especially the stalls run by more independent artists, which there were plenty of.
The main point of improvement would be improving the organisation, training staff better, sorting out their queueing system, and sorting out the one-way system which just didn't work. Until they corrected these mistakes, or remove the people that made these stupid decisions, I don't think it's worth attending anymore. I wish MCM would take over again so Liverpool's Comic Con would be sensibly run.