Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
Reviewers generally praise Smiths Coffee Co Ltd for their excellent coffee and efficient service, highlighting the wide variety of flavors available. Many customers express their obsession with the flavored coffee, noting its great taste and quality.
The quick delivery and responsive customer service also receive positive mentions, with several consumers appreciating the timely arrival of their orders. However, there are notable complaints regarding the quality of the coffee in some instances, with a few customers reporting tasteless and poorly flavored products. Issues with delivery through DPD have also been raised, indicating a decline in service reliability over the past few years. Despite these criticisms, the overwhelming sentiment remains positive, with a majority of consumers satisfied with their overall experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 224 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 1.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 224 most recent reviews.
“Great coffee, lots of great flavours and really quick delivery, my coffee supplier of choice”
“As a resolve I have opted for delivery by Smiths own van and driver”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Delivery | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 4.6 out of 5 (good) | — | 224 |
| 4.7 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | — | 1,000 |
Bottom line: Smiths Coffee Co Ltd t/a SMITHS of LONDON is #1 of 5 on overall rating in this group.
224 reviews of Smiths Coffee Co Ltd t/a SMITHS of LONDON. Filter by what matters to you.
The Amaretto coffee is delicious with a smooth mellow natural taste. This was accompanied by the amaretto chocolate covered coffee beans which supplemented the lovely after dinner coffee experience! Can’t wait to try some of the other flavoured coffees.
Following a conversation in the pub about your company. thought I'd give you a go. We ordered a variety pack of capsules. All arrived day after ordered. tried a couple that night, lovely.... Back for some tea next week.
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So so so disappointed... Very artificial flavour. This is not my first coffee bag from this company but after the change package, the flavoured coffee is just bad.
Easy to follow instructions on ordering with various coffee methods/choices given The smell of the coffee is divine. Bought as a birthday present for my son to accompany a Stove coffee maker It has proved to be a huge hit. Will recommend and thank you for such superb products
Great Range of coffees and speedy reliable service. Been a customer for many years and never disappointed.
Great coffee No more words required
Very good coffee.
I found this little gem -Hazelnut flavoured coffee (ground) while I was shopping in TKMaxx.The smell and the flavour is just amazing.Needless to say I was googling straight away to see if I can get it online and was not disappointed.Smith's coffee- you gained a customer for life.
Excellent website - so easy to use and payment easy to make. Good information regarding each of the available coffee types. I actually ordered beans for a French Press but realised beacuase I would rather gring them myself that whole beans would be better. I rang the contact number and they changed the order over the phone. Hats off to Smiths!!
The coffe is very good but the whole show is let down by an abysmal web site. My wife has always ordered fruit 'tea's that contain pieces of fruit, rather than actual tea leaves. However, it is not possible to select which of the offerings are of this type. Further very few, if any of the 'tea' offerings has any information to help. Moreover, if you go 'back' from selecting something, you get a completely different list.
Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
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