Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
Reviewers generally praise Smiths Coffee Co Ltd for their excellent coffee and efficient service, highlighting the wide variety of flavors available. Many customers express their obsession with the flavored coffee, noting its great taste and quality.
The quick delivery and responsive customer service also receive positive mentions, with several consumers appreciating the timely arrival of their orders. However, there are notable complaints regarding the quality of the coffee in some instances, with a few customers reporting tasteless and poorly flavored products. Issues with delivery through DPD have also been raised, indicating a decline in service reliability over the past few years. Despite these criticisms, the overwhelming sentiment remains positive, with a majority of consumers satisfied with their overall experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 224 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 1.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 224 most recent reviews.
“Great coffee, lots of great flavours and really quick delivery, my coffee supplier of choice”
“As a resolve I have opted for delivery by Smiths own van and driver”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Delivery | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 4.6 out of 5 (good) | — | 224 |
| 4.7 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | — | 1,000 |
Bottom line: Smiths Coffee Co Ltd t/a SMITHS of LONDON is #1 of 5 on overall rating in this group.
224 reviews of Smiths Coffee Co Ltd t/a SMITHS of LONDON. Filter by what matters to you.
Over a year ago
I have been purchasing coffee from Smiths Coffee Ltd since the 1990s. In the past 2-3 years Smiths have failed many times on delivering my coffee via DPD (courier service) and refuse to change courier... See more
Over a year ago
Absolutely obsessed with their flavoured coffee! I’m so glad I stumbled across them in TK Max a few months ago! I’ve now bought 6 bags and I can’t wait to try them all. The only thing I was wondering... See more
Over a year ago
Warners holiday drinks inclusive at lakeside smiths coffee both decaf and normal americano, absolutely disgusting coffee machine
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I have ordered many times in the past their flavoured filtered coffee without any issues.However, this time the coffee was tasteless and disgusting!I had to throw all the packets(caramel,maple syrup&walnut,amaretto) in the bin!I am so disappointed and won't be ordering again!
I have been purchasing coffee from Smiths Coffee Ltd since the 1990s. In the past 2-3 years Smiths have failed many times on delivering my coffee via DPD (courier service) and refuse to change couriers despite them knowing DPD are unreliable. As a resolve I have opted for delivery by Smiths own van and driver. Today I was called at 10am to say that their driver didn’t know how to get into the gated community (there normal driver is on holiday). I gave directions and stressed I wasn’t at home. The coffee never arrived. I called Smiths at 12:55 and asked where my order was. They told me the driver couldn’t get into the block of flats. I asked why Smiths did not let me know the day and time frame the delivery be made and was told by Gill I think, we have too many customers to contact them all and let them know delivery details (every other online company I have used sends emails and texts to warn one of deliveries, Smiths Coffee is living in the 1990s). I said this would be the last time I order from Smiths to which the lady said “Fine”. Terrible customer service. You have been warned. I am sending this complaint to the MD of Smiths Coffee as they probably are unaware of this shoddy service! Email response from Colin Smith MD: Dear Sir, I am sorry that you are not happy with our service, but I can assure you that we made every effort to deliver your order today. Our driver got so far to get to your property, through security and was even shut in so he could not leave. He had to wait for a dustcart to come to let him out. Thus, the time taken was 40 minutes without being able to reach your property or you. I now understand why DPD couldn’t deliver to you either. We have made every effort to deliver and with no one to receive the coffee or a pass code get in this was impossible. Considering the effort we have made I am very upset about your tone and the rude attitude that you have shown to my secretary and the remarks about our company. Considering according to you, you have used us without complaint since the nineties. As a result of your attitude and the rudeness of your email, I suggest you use another company in the future for your coffee supply. Our customer service is praised by many customers, and is not reflective of the approach made by rude people like you. My secretary will contact you for your card details in order that we can reimburse your payment, or you can email them to Julie.bass Regards, Colin Smith Managing Director
Absolutely obsessed with their flavoured coffee! I’m so glad I stumbled across them in TK Max a few months ago! I’ve now bought 6 bags and I can’t wait to try them all. The only thing I was wondering was if they were okay for people with nut allergies? My hubby is allergic and I want him to try them out but I’m not sure if he can?
Warners holiday drinks inclusive at lakeside smiths coffee both decaf and normal americano, absolutely disgusting coffee machine
Worse coffee we have ever had no flavor and poor taste both decaff and normal at warners
No complaints with ordering or delivery but the coffee (Santos & Java) was poor, no aroma or flavour.
Quick and efficient service.
They always go above and beyond ….recieved my coffee before the weekend Magic !
Great coffee, lots of great flavours and really quick delivery, my coffee supplier of choice. A++++
Best Best Best ,)
Easy to use website, great communication and fantastic coffee
Great company, great products great service and prices
Loved the papaya new Guinean organic whole bean coffee Makes a great flat white.
The best flavoured filter coffee I have tried so far.Wide selection of flavours,will definitely come back to try more!
Can’t really give an opinion as it hasn’t arrived yet.
Brilliant, as always !
Quick delivery and lovely lemongrass and ginger tea
Quick delivery, lovely coffee. Great that is Fairtrade; all we need now is no plastic!
Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
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