Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
Reviewers generally praise Smiths Coffee Co Ltd for their excellent coffee and efficient service, highlighting the wide variety of flavors available. Many customers express their obsession with the flavored coffee, noting its great taste and quality.
The quick delivery and responsive customer service also receive positive mentions, with several consumers appreciating the timely arrival of their orders. However, there are notable complaints regarding the quality of the coffee in some instances, with a few customers reporting tasteless and poorly flavored products. Issues with delivery through DPD have also been raised, indicating a decline in service reliability over the past few years. Despite these criticisms, the overwhelming sentiment remains positive, with a majority of consumers satisfied with their overall experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 224 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 1.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 224 most recent reviews.
“Great coffee, lots of great flavours and really quick delivery, my coffee supplier of choice”
“As a resolve I have opted for delivery by Smiths own van and driver”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Delivery | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 4.6 out of 5 (good) | — | 224 |
| 4.7 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | — | 1,000 |
Bottom line: Smiths Coffee Co Ltd t/a SMITHS of LONDON is #1 of 5 on overall rating in this group.
224 reviews of Smiths Coffee Co Ltd t/a SMITHS of LONDON. Filter by what matters to you.
Just received my delivery of four different flavours of coffee from Smiths online. Im a real big fan of this coffee brand. I normally purchase this coffee in a department store. Obviously at present unable to do so. Im so happy in finding the online shop. They offer such a huge selection and very reasonably priced too. Thank you Smiths of London 😃
Great coffee, love the amaretto and chocolate raspberry. Easy to order and arrived promptly. Thanks😀
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I am extremely pleased with the high quality of the coffee for each of the different flavours. Ordering from Germany I was impressed on how fast delivery was. I am ver pleased and will order again!
Amazing Company 🙂
Amazing coffee! Love the coffee bags will be back to order more!
Easy ordering and prompt delivery. Only downside is that there is no indication of how much of the product should be used - obviously this would vary due to personal taste but some indication would have been useful as I have not ordered this item in bulk before, only used a sachet from a hotel.
Good service, order came following day.
Worth the cost ... quickly delivered and quality coffee.
Great service and amazing coffee
Quick delivery, great tasting coffee, what’s not to like?
Good service, prompt delivery, excellent coffee.
My wife loves Smiths. Thanks. Andy Actually my husband steals my last little second half cup to add to his instant coffee. This is very annoying because I enjoy a small second cup and a whole second cup is too much of a good thing. COVID means I have to share. However, it could be considered an 'act of kindness' for me to share the one thing I enjoy in the morning during home schooling....I am not sure. But the coffee is lovely.
Very good value & service
fast and reliable services even in these times and very good coffee
Now I understand that your offering is so much more than is shown on your website,I am very impressed and I will be back-- albeit for teas rather than coffee!
Excellent Service and Coffee. What more could you want.
Shipment was very quick. Coffee so far opened has been excellent. Price very competitive. Say no more...
I’ve had to come to look after my 99 year old aunt during lockdown and forgot to bring my coffee with me🤦♀️So obviously I had to get you to deliver up here! Only waited 2 days so thank you so much😍
Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
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