Very good service
Very good service

first direct is a UK-based bank that offers a range of online and personal banking services to over 1.7 million customers. The company provides current accounts, loans, credit cards, savings accounts, and mortgages, focusing on straightforward banking solutions. With an emphasis on transparency and customer service, first direct aims to simplify the banking experience by offering features like secure digital banking, budgeting tools, and a user-friendly mobile app. Targeting individuals seeking efficient and reliable banking options, first direct allows customers to open accounts quickly and access their finances with ease. The bank promotes a customer-centric approach, providing support through live chat and simple help topics. By eliminating monthly fees and offering incentives for new customers, first direct positions itself as a viable choice for those looking for transparent and accessible financial services.
First Direct generally receives high praise for its excellent customer service and ease of use, with many reviewers highlighting the helpfulness and efficiency of the staff. Customers appreciate the quick resolution of issues, seamless transactions, and the overall confidence they feel in the bank's operations.
Long-term users express satisfaction with the service, often mentioning their loyalty since the bank's inception. However, some reviews point out frustrations with the complexity of setting up certain features, like standing orders, and dissatisfaction with the First Direct Perks program, which some find lacking. Additionally, there are complaints about customer service experiences that felt unhelpful or confusing. Despite these criticisms, the majority of feedback remains positive, reflecting a strong overall sentiment towards First Direct.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 60 | 100% | — | ● Medium |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Very good service”
“I’m already a customer — a loyal one, at that”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
| Company | Overall | Legit | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.4 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 60 | |
| 4.2 out of 5 (good) | 100 out of 100 | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | — | 1,200 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 |
Bottom line: first direct is #4 of 5 on overall rating in this group. On website & app, JustCover Travel Insurance scores higher (4.7 vs 4.1).
60 reviews of first direct. Filter by what matters to you.
I have always found First Direct very easy and safe to use. When I have encountered issues, which fortunately is not often, I have found staff courteous and helpful. I have been with First Direct for over 20 years, and I would not change.
As always since the very first time we dealt with First Direct (back when they first launched) excellent service.
A problem I had with my savings account was quickly sorted out when I phoned FD. Always find my payments are quick and easy to set up and use.
Quick answers to the questions people ask most.
Yes, first direct is a legitimate company with a strong reputation, boasting numerous positive reviews and an overall rating of 4.5 out of 5 stars from thousands of customers.
No, first direct is not a scam. The company has verified reviews highlighting excellent customer service and quick resolutions to issues, indicating a trustworthy banking experience.
first direct offers a range of financial services, including personal banking, savings accounts, mortgages, and credit cards, all designed for ease of use as noted in many positive customer reviews.
first direct accepts various payment methods, including direct debits, standing orders, and online payments, making transactions quick and easy according to customer feedback.
You can contact first direct's customer support via phone or their online chat service. Customers have reported that they receive prompt and helpful assistance from staff.
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Excellent service, seamless operation.
I've been with First Direct since 1982, drawn by their revolutionary telephone banking. I've always had confidence in what they're doing and never had any reason to need help. Very happy customer.
simple easy to operate and confidence of security
It has all gone very well,I was a bit nervous switching but everything was done for me and the fed sight seems very easy to use.
I left my previous bank due to poor service: taking 20mins to get through and no “out of hours” customer service for example. Since joining FD I have been amazed at the change in customer care. The transfer was seamless ( and unexpectedly they are giving me an “hello” gift of £175). I have to say that at the Cooperative Bank, when I did get through the staff were great, so it was a systemic issue and lack of investment in staff numbers that was the issue. I’m a happy bunny now!
Very polite helpful and patient staff member, thanks
I received a suspicious text message to my mobile relating to an alleged large purchase from Argos that I knew nothing about. The message also contained a mobile number to call about the transaction, but I called the phone number on my card instead. The lady I spoke with was very thorough after going through all the security questions. She put my mind at ease and was totally professional with her customer service.
I’m always happy to be a customer of first direct.they have been working very hard towards my care as an independent individual for instance when I’m in trouble they’re always trying their best to solve my problem.i have not only spoken to the department that dealt with my account but the kind and honest people on the other well managed team who deal with other issues giving out additional information. Where my bucket definitely helped. Thank you for the years I have been working with you🐣
After receiving a text from First Direct about suspicious activity on my account i promptly phoned them and spoke to a real person (a rare experience for many companies) who put me through to the fraud team. After a few hours(which i didn't mind), talking with them i was reassured my account was safe and secure going forward. Any funds that had been fraudulently spent were refunded to me immediately. I was given plenty of useful information to protect my account going forward which i appreciated. The call only ended when i was completely satisfied with the information i was given. You don't get this level of customer service from other banks ( i know as have been customer of a few different banks and never had this level of service).
I lost my purse this weekend. It had my personal FD debit and credit and 2 non FD business credit cards. I had to call them all and what a difference between the FD experience and the other two calls. FD answered with no endless selections. The person who answered the phone was able to freeze the cards. I know the app was an option but am just changing phones and it wasn't accessible. When I got the new phone up and running the next day, I got mostly set up myself but was able to easily get help with loading the new card into the new wallet. The other cards? Couldn't even talk to one of customer service depts to cancel until Monday morning after 9am.......multiple frustrating calls on Saturday and Sunday to establish this.
first direct is a UK-based bank that offers a range of online and personal banking services to over 1.7 million customers. The company provides current accounts, loans, credit cards, savings accounts, and mortgages, focusing on straightforward banking solutions. With an emphasis on transparency and customer service, first direct aims to simplify the banking experience by offering features like secure digital banking, budgeting tools, and a user-friendly mobile app. Targeting individuals seeking efficient and reliable banking options, first direct allows customers to open accounts quickly and access their finances with ease. The bank promotes a customer-centric approach, providing support through live chat and simple help topics. By eliminating monthly fees and offering incentives for new customers, first direct positions itself as a viable choice for those looking for transparent and accessible financial services.
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