first direct is a UK-based bank that offers a range of online and personal banking services to over 1.7 million customers. The company provides current accounts, loans, credit cards, savings accounts, and mortgages, focusing on straightforward banking solutions. With an emphasis on transparency and customer service, first direct aims to simplify the banking experience by offering features like secure digital banking, budgeting tools, and a user-friendly mobile app. Targeting individuals seeking efficient and reliable banking options, first direct allows customers to open accounts quickly and access their finances with ease. The bank promotes a customer-centric approach, providing support through live chat and simple help topics. By eliminating monthly fees and offering incentives for new customers, first direct positions itself as a viable choice for those looking for transparent and accessible financial services.
First Direct generally receives high praise for its excellent customer service and ease of use, with many reviewers highlighting the helpfulness and efficiency of the staff. Customers appreciate the quick resolution of issues, seamless transactions, and the overall confidence they feel in the bank's operations.
Long-term users express satisfaction with the service, often mentioning their loyalty since the bank's inception. However, some reviews point out frustrations with the complexity of setting up certain features, like standing orders, and dissatisfaction with the First Direct Perks program, which some find lacking. Additionally, there are complaints about customer service experiences that felt unhelpful or confusing. Despite these criticisms, the majority of feedback remains positive, reflecting a strong overall sentiment towards First Direct.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.4 | 60 | 100% | — | ● Medium |
Monthly average rating from reviews written by people.
Not enough history for a trend yet: 60 reviews in 1 month. The chart appears once reviews span two months.
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Very good service”
“I’m already a customer — a loyal one, at that”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
| Company | Overall | Legit | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|
| 4.4 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.1 out of 5 (good) | — | 60 |
| 4.2 out of 5 (good) | 100 out of 100 | 3.3 out of 5 (fair) | 3.0 out of 5 (fair) | — | 1,200 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.6 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.0 out of 5 (good) | — | 1,060 |
Bottom line: first direct is #4 of 5 on overall rating in this group. On website & app, JustCover Travel Insurance scores higher (4.7 vs 4.1).
60 reviews of first direct. Filter by what matters to you.
you cancelled my card by accident. When I said I had no money or food and asked what you could do for me, you said sorry, nothing you could do. I said, so basically I'm stuffed? Your colleague answered 'yes'
Quick answers to the questions people ask most.
Yes, first direct is a legitimate company with a strong reputation, boasting numerous positive reviews and an overall rating of 4.5 out of 5 stars from thousands of customers.
No, first direct is not a scam. The company has verified reviews highlighting excellent customer service and quick resolutions to issues, indicating a trustworthy banking experience.
first direct offers a range of financial services, including personal banking, savings accounts, mortgages, and credit cards, all designed for ease of use as noted in many positive customer reviews.
first direct accepts various payment methods, including direct debits, standing orders, and online payments, making transactions quick and easy according to customer feedback.
You can contact first direct's customer support via phone or their online chat service. Customers have reported that they receive prompt and helpful assistance from staff.
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first direct is a UK-based bank that offers a range of online and personal banking services to over 1.7 million customers. The company provides current accounts, loans, credit cards, savings accounts, and mortgages, focusing on straightforward banking solutions. With an emphasis on transparency and customer service, first direct aims to simplify the banking experience by offering features like secure digital banking, budgeting tools, and a user-friendly mobile app. Targeting individuals seeking efficient and reliable banking options, first direct allows customers to open accounts quickly and access their finances with ease. The bank promotes a customer-centric approach, providing support through live chat and simple help topics. By eliminating monthly fees and offering incentives for new customers, first direct positions itself as a viable choice for those looking for transparent and accessible financial services.
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