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Rug Doctor, a subsidiary of BISSELL, specializes in providing professional-grade carpet cleaning solutions through a rental model. The company offers a range of carpet cleaning machines that customers can rent at various locations, making it easy and cost-effective for homeowners and businesses to achieve deep cleaning results without the expense of hiring a professional service. With over 145 years of combined experience in floorcare innovation, Rug Doctor focuses on delivering high-quality cleaning power accessible to all. The target market for Rug Doctor includes homeowners, renters, and small businesses looking for reliable and efficient cleaning solutions for carpets and upholstery. Customers can also purchase Rug Doctor’s cleaning products and machines for home use, ensuring they have access to the necessary tools for maintaining clean and fresh carpets. The company emphasizes the importance of deep cleaning carpets regularly to remove embedded dirt, allergens, and pet dander, promoting a healthier living environment.
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