1st Class
Very slick service from these guys. Offerings are atthe higher end of the wine world but the selection is always interesting. Joe has looked after me for years and delivers a first class service.

Cru Wine is a fine wine and spirits merchant based in London, specializing in the sale and investment of high-quality wines and rare spirits. The company aims to provide a transparent and accessible platform for wine and whisky collectors, helping them to build diversified portfolios that focus on long-term value appreciation. With a user-friendly online marketplace, Cru Wine offers a curated selection of fine wines and whiskies, including exclusive access to sought-after Bordeaux vintages and investment opportunities. Targeting both seasoned collectors and new investors, Cru Wine provides expert guidance on fine wine investment, helping customers navigate the complexities of the market. The company also features monthly highlights and recommendations, showcasing exceptional bottles selected for their quality and investment potential. By prioritizing customer education and investment experience, Cru Wine positions itself as a trusted resource for individuals looking to enhance their collections or start their journey into fine wine investing.
Cru Wine receives overwhelmingly positive feedback for its excellent service and prompt delivery. Reviewers frequently highlight the knowledgeable staff, particularly praising Joe Fogg for his helpfulness and efficiency.
Customers appreciate the keen pricing and the wide selection of wines, often noting the effective communication throughout the ordering process. However, there are some complaints regarding the returns policy, with one reviewer expressing dissatisfaction over an overpriced offer for cask whisky, describing it as a borderline scam. Despite this, the majority of consumers feel supported in their investment decisions and value the personal service provided. Overall, Cru Wine is recognized as a trustworthy and efficient company, making it a favorite among wine enthusiasts.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 63 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 5.0 | 3 |
| Sep 24 | — | 0 |
| Oct 24 | — | 0 |
| Nov 24 | — | 0 |
| Dec 24 | — | 0 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | — | 0 |
| May 25 | 3.5 | 2 |
| Jun 25 | 5.0 | 1 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 63 most recent reviews.
“At a time of widely ranging customer interest and pricing of fine wines, they have given me a unique strategy, excell...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Service | Value | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.8 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 63 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 2.9 out of 5 (fair) | 3.1 out of 5 (fair) | — | 1,000 |
Bottom line: Cru Wine is #1 of 5 on overall rating in this group.
63 reviews of Cru Wine. Filter by what matters to you.
Very slick service from these guys. Offerings are atthe higher end of the wine world but the selection is always interesting. Joe has looked after me for years and delivers a first class service.
A wonderful young company, putting customers at the heart of what they do. The platform needs to mature in order to match bigger competitors but I’m sure this will come with time.
Great company to deal with, super communication, market leading prices, storage facilities - what more do you want.
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From initial contact through to becoming a new client, the experience provided by Cru Wine has been excellent. It's impressive to see how Matt approaches wine from both the angles of a sophisticated financial investor and as a wine lover and collector. Can't wait to see the portfolio grow in time and start delivering returns, I'm confident the wines selected will do well and that I'll learn a lot along the journey!
Further to my comments late last year I am now a much happier man. The response from the CruWine team (Jen Ford) has been quick and decisive. The data I requested have been provided and now make it a true investment portfolio, worthy of comparison with other investment portfolio's. With the added benefit being in a sector linked to Luxury (doing well) and if it fails to give proper returns you can drink it and be merry..
Although I have quite a lot of experience drinking wine, I don't have the knowledge to determine which wines are good investments. Over the past 4 years the team at Cru Wine has been doing a superb job in selecting, buying, storing and selling wines from different regions and countries, resulting in a very good performance. At the same time the information, given by the experts working at Cru Wine, is so much more fun to read than financial statements of companies!
Excellent service, on time and they listen to customers. Cannot recommend enough. And yes, this is a genuine review.
Helpful and friendly.
Great wine company. Fast delivery and excellent wine. I will definitely be using you guys in the future!
A bold new logo and rebranding for a fast growing investment management company. A great team with a depth of industry specific experience. A vital diversification strategy which must be part of any portfolio. The online platform provides useful and immediate reporting.
For years I have been an investor with Cru Wine and I am very satisfied about the investment performance as well as the service I get from Cru Wine. I can highly recommend this company if you are looking for an alternative investment like wine or whisky. Annette Schokking
Cru Wine’s returns policy is a con. What use is a returns policy which forbids any examination of the item? No use at all, obviously. Today I received the reply below from Cru, after they had tried calling me, presumably to try to get me to change or delete this review; they certainly had no intention of ‘offering a solution’, for their returns policy allows for no solution! As they write, their returns policy is clearly stated on their website and it is worthless because any examination of the wine (even opening the case!) precludes ANY return, for any reason. Cru are not interested in people who enjoy drinking wine, their sole raison d’être is wine investments. Sad.
Great service as well as great investment opportunities. Very satisfied !
Fantastic, exciting company - we've made great returns over the 5 years or so that we've been customers/investors and have learned a great deal. Very slick experience and excellent service. Thank you!
5 stars for a great product and amazing service. I’ve used Cru Wine to diversify my portfolio into alternative assets, very happy with the returns over the years. They have a wonderful customer service team and provide education on the wonderful world of wine. Would highly recommend!
Cru Wine is a fine wine and spirits merchant based in London, specializing in the sale and investment of high-quality wines and rare spirits. The company aims to provide a transparent and accessible platform for wine and whisky collectors, helping them to build diversified portfolios that focus on long-term value appreciation. With a user-friendly online marketplace, Cru Wine offers a curated selection of fine wines and whiskies, including exclusive access to sought-after Bordeaux vintages and investment opportunities. Targeting both seasoned collectors and new investors, Cru Wine provides expert guidance on fine wine investment, helping customers navigate the complexities of the market. The company also features monthly highlights and recommendations, showcasing exceptional bottles selected for their quality and investment potential. By prioritizing customer education and investment experience, Cru Wine positions itself as a trusted resource for individuals looking to enhance their collections or start their journey into fine wine investing.
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