Cru Wine is a fine wine and spirits merchant based in London, specializing in the sale and investment of high-quality wines and rare spirits. The company aims to provide a transparent and accessible platform for wine and whisky collectors, helping them to build diversified portfolios that focus on long-term value appreciation. With a user-friendly online marketplace, Cru Wine offers a curated selection of fine wines and whiskies, including exclusive access to sought-after Bordeaux vintages and investment opportunities. Targeting both seasoned collectors and new investors, Cru Wine provides expert guidance on fine wine investment, helping customers navigate the complexities of the market. The company also features monthly highlights and recommendations, showcasing exceptional bottles selected for their quality and investment potential. By prioritizing customer education and investment experience, Cru Wine positions itself as a trusted resource for individuals looking to enhance their collections or start their journey into fine wine investing.
Cru Wine receives overwhelmingly positive feedback for its excellent service and prompt delivery. Reviewers frequently highlight the knowledgeable staff, particularly praising Joe Fogg for his helpfulness and efficiency.
Customers appreciate the keen pricing and the wide selection of wines, often noting the effective communication throughout the ordering process. However, there are some complaints regarding the returns policy, with one reviewer expressing dissatisfaction over an overpriced offer for cask whisky, describing it as a borderline scam. Despite this, the majority of consumers feel supported in their investment decisions and value the personal service provided. Overall, Cru Wine is recognized as a trustworthy and efficient company, making it a favorite among wine enthusiasts.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 63 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 5.0 | 3 |
| Sep 24 | — | 0 |
| Oct 24 | — | 0 |
| Nov 24 | — | 0 |
| Dec 24 | — | 0 |
| Jan 25 | 5.0 | 1 |
| Feb 25 | — | 0 |
| Mar 25 | — | 0 |
| Apr 25 | — | 0 |
| May 25 | 3.5 | 2 |
| Jun 25 | 5.0 | 1 |
| Jul 25 | 5.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 63 most recent reviews.
“At a time of widely ranging customer interest and pricing of fine wines, they have given me a unique strategy, excell...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Service | Value | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.8 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.7 out of 5 (good) | 4.9 out of 5 (good) | — | 63 |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 2.9 out of 5 (fair) | 3.1 out of 5 (fair) | — | 1,000 |
Bottom line: Cru Wine is #1 of 5 on overall rating in this group.
63 reviews of Cru Wine. Filter by what matters to you.
Received an offer of extremely overpriced cask of Scotch whisky. Price and image illustrating distillery bottling, borderline scam/extortion. Can only judge based on that. Two stars in hope that they were hacked and not actually trying to scam the general public.
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Cru Wine is a fine wine and spirits merchant based in London, specializing in the sale and investment of high-quality wines and rare spirits. The company aims to provide a transparent and accessible platform for wine and whisky collectors, helping them to build diversified portfolios that focus on long-term value appreciation. With a user-friendly online marketplace, Cru Wine offers a curated selection of fine wines and whiskies, including exclusive access to sought-after Bordeaux vintages and investment opportunities. Targeting both seasoned collectors and new investors, Cru Wine provides expert guidance on fine wine investment, helping customers navigate the complexities of the market. The company also features monthly highlights and recommendations, showcasing exceptional bottles selected for their quality and investment potential. By prioritizing customer education and investment experience, Cru Wine positions itself as a trusted resource for individuals looking to enhance their collections or start their journey into fine wine investing.
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