Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones. The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
Assurity Life Insurance Company receives mixed feedback from its customers, with a notable divide in experiences. Many reviewers appreciate the great customer service and reasonable pricing for policies, highlighting the user-friendly online portal as a positive feature.
However, a significant number of consumers express frustration with the company's handling of claims and policies, describing experiences of denied claims and poor communication. Complaints frequently mention long wait times for customer support and a lack of responsiveness when issues arise, leading some to label the company as untrustworthy. Additionally, there are concerns about misleading policy language and unexpected premium increases. Overall, while some customers have had good experiences, the negative reviews suggest a troubling pattern that potential clients should consider.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.4 | 60 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 1 |
| Dec 24 | — | 0 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 1.0 | 2 |
| Mar 25 | 1.0 | 1 |
| Apr 25 | 1.8 | 4 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Customer service has been top notch”
“Now, the problem really is trying to get that canceled and that payment reimbursed”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
| Company | Overall | Legit | Service | Trend | Reviews |
|---|---|---|---|---|---|
| 3.4 out of 5 (fair) | 67 out of 100 | 4.3 out of 5 (good) | — | 60 |
| 4.2 out of 5 (good) | 100 out of 100 | 3.3 out of 5 (fair) | — | 1,200 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | — | 1,060 |
Bottom line: Assurity Life Insurance Company is #5 of 5 on overall rating in this group. On service, JustCover Travel Insurance scores higher (4.9 vs 4.3).
60 reviews of Assurity Life Insurance Company. Filter by what matters to you.
The insurance agent told me what I wanted to hear in order to get me to sign up for their policy. I then find out later than my claim is not covered despite being told that it would be. Deceitful and poor customer service.
Form after form, I asked assurity claims to confirm emails ,faxed and snail mail ( did all three on requested forms) no confirmation of receiving. Said M.D.'s did'nt respond at Mayo Clinic .Mayo assured they had .Never had such a runaround in my life for an insurance claim. My other healthcare insurance paid in the first week! Horrible experience! You pay they don't! I will revise if I get paid by assurity...might be dead before it happens!
Have not had and difficulties working with this company and customer service.
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Polarized pattern: few middle ratings. 62% of recent reviews are 4–5★ and 37% are 1–2★.
Experience was detailed and completed in a timely manner.
I have always received informative and helpful information from Brian promptly. He is always polite, friendly and willing to explain whatever I have questions about. Thank you Brian!
A few years ago I was an ad on Facebook of all things, for affordable life insurance from Ethos. At age 70 I wasn't sure this was possible, but I was quickly able to get a ten-year 50,000 term policy for what I considered an affordable price. My premiums are deducted each month. So far, I haven't had to collect...which is a good thing. Not much else to say.
Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones. The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
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