Experience was detailed and completed…
Experience was detailed and completed in a timely manner.

Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones. The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
Assurity Life Insurance Company receives mixed feedback from its customers, with a notable divide in experiences. Many reviewers appreciate the great customer service and reasonable pricing for policies, highlighting the user-friendly online portal as a positive feature.
However, a significant number of consumers express frustration with the company's handling of claims and policies, describing experiences of denied claims and poor communication. Complaints frequently mention long wait times for customer support and a lack of responsiveness when issues arise, leading some to label the company as untrustworthy. Additionally, there are concerns about misleading policy language and unexpected premium increases. Overall, while some customers have had good experiences, the negative reviews suggest a troubling pattern that potential clients should consider.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.4 | 60 | 100% | ● Medium |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 1 |
| Dec 24 | — | 0 |
| Jan 25 | 1.0 | 1 |
| Feb 25 | 1.0 | 2 |
| Mar 25 | 1.0 | 1 |
| Apr 25 | 1.8 | 4 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
“Customer service has been top notch”
“Now, the problem really is trying to get that canceled and that payment reimbursed”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
| Company | Overall | Legit | Service | Trend | Reviews |
|---|---|---|---|---|---|
| 3.4 out of 5 (fair) | 67 out of 100 | 4.3 out of 5 (good) | — | 60 | |
| 4.2 out of 5 (good) | 100 out of 100 | 3.3 out of 5 (fair) | — | 1,200 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 1,060 | |
| 4.8 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | — | 1,060 |
Bottom line: Assurity Life Insurance Company is #5 of 5 on overall rating in this group. On service, JustCover Travel Insurance scores higher (4.9 vs 4.3).
60 reviews of Assurity Life Insurance Company. Filter by what matters to you.
Experience was detailed and completed in a timely manner.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Polarized pattern: few middle ratings. 62% of recent reviews are 4–5★ and 37% are 1–2★.
I was asked to send information in after my husband passed to have me as the only owner of the policy instead of it being a joint ownership and I had to do this numerous times along with death certificates so I think you folks sold the company or something and things didn't hit you know the inward to the right places that it anyway hope things have a workout in and your little more organized
Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones. The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
This profile hasn't been claimed by the business owner.