Assurity Life Insurance Company reviews & trust report
Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones.
The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
Assurity Life Insurance Company has a mixed customer experience.
Assurity Life Insurance Company receives mixed feedback from its customers, with a notable divide in experiences. Many reviewers appreciate the great customer service and reasonable pricing for policies, highlighting the user-friendly online portal as a positive feature.
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However, a significant number of consumers express frustration with the company's handling of claims and policies, describing experiences of denied claims and poor communication. Complaints frequently mention long wait times for customer support and a lack of responsiveness when issues arise, leading some to label the company as untrustworthy. Additionally, there are concerns about misleading policy language and unexpected premium increases. Overall, while some customers have had good experiences, the negative reviews suggest a troubling pattern that potential clients should consider.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
3.4
60
100%
● Medium
3.4 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
1.0▼ 0.4
12-month avg
1.3
All-time
3.4
Category avg
3.9
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Nov 24
1.0
1
Dec 24
—
0
Jan 25
1.0
1
Feb 25
1.0
2
Mar 25
1.0
1
Apr 25
1.8
4
May 25
—
0
Jun 25
1.0
1
Jul 25
1.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 37 positive reviews
Customer service30%
11 mentions
Fast & efficient14%
5 mentions
Helpful support14%
5 mentions
Professionalism11%
4 mentions
“Customer service has been top notch”
On “Customer service” · Nov 14, 2023
Top complaintsof 22 negative reviews
Payment issues32%
7 mentions
Cancellation18%
4 mentions
Customer service18%
4 mentions
Returns14%
3 mentions
“Now, the problem really is trying to get that canceled and that payment reimbursed”
On “Payment issues” · Feb 28, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Finance & Insurance.
Overall rating and review count for this company and similar companies
Bottom line: Assurity Life Insurance Company is #5 of 5 on overall rating in this group. On service, JustCover Travel Insurance scores higher (4.9 vs 4.3).
Reviews
60 reviews of Assurity Life Insurance Company. Filter by what matters to you.
Quoted a life insurance policy amount of $580.., Offered return of premium at the end of a 15 year term.
Canceled my insurance in place to change to them to save $200 a month and get return of premium option. Told later it was not available. Then the rate changed to 1800 per month. More than my mortgage.
I am in excellent health. Retired from the army. They switch the rate at the last minute to $1,800 per month.
Bad Business, Bait and switch.
I have my health printout I am green in every area but one cholesterol that is slightly in the red.
I went back to Transamerica.
Dont Trust Assurity. Dishonest business practices. Their Word is NO GOOD.
Dont be like me and waste your time with them.
P. Bennett
Atlanta, GA
This company canceled my disability insurance and the claim within a week of getting my first check...after 6 months. I wouldn't trust them with your financial security.
My mom has been waiting since Friday (it’s Tuesday now) for a call or email back regarding a loan against her life policy and nothing. They don’t answer the phone and don’t return the call when you option for that! Why is this? They have no problem taking the money! We need a call or email back what comes next!
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Don't go with this company-Go with a reputable company.
I have been on the phone on hold for over an hour (Tim Kron 2035009993) Please call me for my opinion of this company-All the reviews I have read say it's a scam and I now will agree. Still on hold as we speak....
Will happily take your money for 35 years but when you need to surrender policy they are as un helpful as possible....oh, but polite about it. DO NOT waste your hard earned money with this company.
My husband purchased a life insurance policy about 11 years ago with Assurity. At the time it was only $23 a month because he was 51, fast forward to January of this year, 2025, my husband turned 62 and when I looked at our bank statement just about a week ago I noticed an amount of $188 had been debited to Assurity. My husband called to find out what was going on and they told him when you turn 62 that's how much your premium goes up to.. from $23 to $188! Now, the problem really is trying to get that canceled and that payment reimbursed. That is a joke, they emailed the two papers I needed to get printed out, filled out, signed and emailed back, which I did the very same day and now all I get are emails saying that they cannot open the attachments which are the paperwork they need to cancel the insurance and reimburse the money to our account. I have sent it to them five times. Today I'm going to try to fax it, but I'm sure they will have an excuse why they didn't receive that also.. in the meantime, there's no doubt in my mind that every day that goes by that we can't get this canceled they are going to prorate it and we will never see that $188, it will probably be about $10 before this is all over with and then we probably won't see that either.. very very bad insurance company! Do not use them for any reason whatsoever! You've been warned
Agree with those who say it's a scam and they give you the run around. You want to lose money burn it instead. I opted for tuition coverage in the event of the death of me or my spouse. Sadly my husband passed away October '24 When attempting to have ASSurity pay out on the claim, they said I was not the policy holder so could not be the beneficiary. They said my daughter was, so it would be her husband that had to die. They had NOTHING to prove my daughter was the coverage holder, except her unsigned name on a piece of paper, while i had signatures proving who was paying the tuition and signed up for the coverage to begin with. After going back and forth with them several times, while grieving the death of my best friend, I finally decided they were typical insurance fraudsters who take your money, but won't pay out. I was grateful I only lost out $25. Don't do business with this company. It's sad they would prey on a new widow.
My Disability policy purchased since 1997, my claim field in 2024 was denied.
My Disability policy was purchased since 1997, when i was in my early 30ths, and i have kept it active all these years. I submitted a separately new claim, for a totally different illness last year 2024, after returning to work for a mount of time after my previous illness. My claim was baslessly denied by Assurity Life Insurance Company.
I asked for an original copy of my policy, since i had missed place my policy, they gave me all the running around, and ended up sending me a put together paperwork without the application that i field out when i purchased the policy, calling it my policy.
THe language inthe policy is extremely misleading, and what THEY HAVE IN THEIR POLICY does NOT MATCH what they mail you in yours. Example: policy states that as long as you are treated by a physician within 60 days of an accident, its covered. HOWEVER what the policy doesnt say is that any and all follow up treatment (MRI, XRAY, etc) must ALSO be done within that SAME 60 day period. Anyone of sound mind knows that all doctors (outside of an ER visit) look you over, prescribe the lease invasive treatment and tell you to come back in a month if it still hurts.t They then proceed in this same fashion. But with Assurity you can wait to go to the doctor, but you better make sure you get an XRAY, MRI, and referral to a specialist all on the same day, then make sure you get in to see the specialist all in the same week, because you have to have the surgery (if you end up needing it) within 180 days of the accident. Think about that: Have a fall, 3 weeks later, still hurts Go to a doctor (now you are close to 30 days), they look at it, maybe give you a shot, tell you to come back 3-4 weeks (now you are at 50 days minimum) go back to the doctor, he refers you to a specialist, you immediately call the specialist, who has an opening in 2 weeks (now you are past your 60 days, at about 80 days). You go see the specialist who orders an MRI (sorry that MRI not covered because you didnt have it done within 60 days of your fall), MRI results are back 2 weeks later, and you get a follow up appointment the next day (now you are at 100 days) specialist recommends surgery, but doesnt have an available day to perform the surgery until 45 days later- now you are outside the 180 day treatment window and they wont pay for the surgery, or any of the subsequent "policy allowances" as all of that (physical therapy, etc) has to happen within 180 days (6 months) of the date of your fall. The only way this would EVER happen is if you went to the doctor the day you fell and DEMANDED he get an MRI XRAY, refer you to a specialist all in the same week so you can make sure to have the surgery, and the PT all within a 6 month time period. Your doctors professional advice is disregarded completely. TOTAL RIP OFF. If you get accident insurance, plan to get paid $200 for a doctors visit, and thats it, unless you are transported to the ER and have emergency surgery.
I left a review here to help others not waste their money with Assurity. I did eventually receive a reply saying to contact Jon at 800-869-0355 ext. 4400, but he doesn't answer his phone. I tried a few times. He eventually left me a message that said to contact customer connections at ext. 4279 and anyone there should be able to help me. I wasn't asking for help. I leave reviews to help others. This company denied my son's life insurance claim. I just hope others don't fall for Assurity's false sense of security.
I was made redundant in August after paying into this policy for numerous years they wanted everything even going back to my mortgage when I took the policy out in 2014. Luckily I still had a bit of paperwork and managed to get some statements from the building society. Every month it’s a hard to get the payment and then I found a job after 2 months and they told me I owed them money for another month's premium. Save your money this policy is not worth it.
Customer service is not very good. If you like waiting on the phone this is the company. Would not recommend. I wonder if Dave Ramsey still endorses them. If so he should read the reviews. He would change his mine if he had to deal with the customer service.
Terrible company I applied for short term disability and the people interviewing me on the other line took three weeks to make a call they did not explain the rationale for asking me about genital diseases???Additionally they did not have the professionalism to contact me themselves to let me know of the denial.
RUN. Seriously shady and dishonest practices. Put your money into a bank account instead of trusting in a company that posts pictures playing golf while dragging out processing your claim way past legal timeliness. Do not EVER take out a critical illness policy because when they can't deny your claim, they will try and cancel your policy based on narratives they create from your medical records.
I have been insured for the last eight years. $318.00 per month and then received a letter reading my premium had doubled. Don't pay it and you lose your insurance. How can i say this nicely? They are slime bags!!
Eric Buchanan
Worst company to have someone insured, I’ve been holding more than an hour to get help with a DENIED CLAIM you call back and the operator answers no agents no real people no care for their insured no follow up the worst!!!
The insurance agent told me what I wanted to hear in order to get me to sign up for their policy. I then find out later than my claim is not covered despite being told that it would be. Deceitful and poor customer service.
Form after form, I asked assurity claims to confirm emails ,faxed and snail mail ( did all three on requested forms) no confirmation of receiving. Said M.D.'s did'nt respond at Mayo Clinic .Mayo assured they had .Never had such a runaround in my life for an insurance claim. My other healthcare insurance paid in the first week! Horrible experience! You pay they don't! I will revise if I get paid by assurity...might be dead before it happens!
I lost my job during COVID and needed an advise how to restructure my expenses, including the life insurance premium. The customer services did not get me help I needed. My questions were not answered. I ended up by taking a wrong decision that I regret till now. Our broker was out of touch, did not response to our emails neither phone calls for several weeks.
Assurity Life Insurance Company is a financial services provider specializing in life insurance and associated products. The company offers a range of insurance solutions designed to meet the needs of individuals and families, including term life insurance, whole life insurance, and disability income insurance. By providing these essential financial products, Assurity aims to help customers secure their financial futures and protect their loved ones.
The target market for Assurity Life Insurance Company includes individuals seeking reliable life insurance coverage and financial protection. The company focuses on delivering personalized service and a straightforward approach to insurance, ensuring that customers can make informed decisions about their financial security. With a commitment to transparency and customer support, Assurity Life Insurance Company seeks to be a trusted partner in the financial planning process. For more information, visit their website at www.assurity.com.
