As a walk-up renter at Melbourne airport I was informed that damage waiver and roadside assistance were compulsory. Nowhere in any documentation, on-line or elsewhere, is any mention made of this.
Company web site states "What’s a premium location fee (PLF)?
It’s a surcharge for those rentals collected from airport and certain downtown locations. This fee is generally snuck in as a hidden cost by our competitors but with us, it’s part of our all-inclusive rate quoted up front."
NO IT'S NOT. It's added as a 32% surcharge to the invoice.
Registration fees ($7/day) and Contract fee (3.5%) are also added.
My $314 Toyota Corolla rental ended up costing $752.