Where the score comes from

Each source counts by its number of reviews. Only reviews written by people are scored.

Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source	Rating	Reviews	Weight	6-mo	Fake risk
Trustpilot Imported Trustpilot reviews	2.5	60	100%	—	● Low

2.5 / 5 overall

60 reviews across 1 scored source

How fake risk works ⓘ

Reputation trend

Monthly average rating from reviews written by people · latest review Jul 2025.

Last 3 months: 5.0
12-month avg: 2.6
All-time: 2.5
Category avg: 4.2

Monthly averageCategory average

How it compares

Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beauty & Well-being.

Overall rating and review count for this company and similar companies
Company	Overall	Legit	Delivery	Quality	Service	Trend	Reviews
Makeup onlineThis company	2.5 out of 5 (poor)	100 out of 100	3.3 out of 5 (fair)	2.3 out of 5 (poor)	3.5 out of 5 (good)	—	60
Difesa Debitori Spa	4.8 out of 5 (good)	100 out of 100	—	—	5.0 out of 5 (good)	−2%	1,000
Truviv	4.8 out of 5 (good)	100 out of 100	—	4.8 out of 5 (good)	4.9 out of 5 (good)	+1%	381
Fenominal Fragrance	4.6 out of 5 (good)	100 out of 100	—	—	4.1 out of 5 (good)	—	145
Beauty Works	4.9 out of 5 (good)	100 out of 100	5.0 out of 5 (good)	4.7 out of 5 (good)	4.9 out of 5 (good)	—	145

Bottom line: Makeup online is #5 of 5 on overall rating in this group. On quality, Truviv scores higher (4.8 vs 2.3).

Makeup online FAQ

Quick answers to the questions people ask most.

How can I find the right makeup shade online without trying it first?

Most online makeup retailers offer virtual try-on tools, shade matching quizzes, and detailed color descriptions with undertone information. You can also check customer reviews and photos, or order sample sizes when available to test before committing to full-size products.

What is the typical shipping time for online makeup orders?

Standard shipping usually takes 3-7 business days, while expedited options can deliver within 1-3 business days. Many retailers offer free shipping on orders over a certain amount, typically $35-50.

Can I return makeup products if they don't match or I'm not satisfied?

Most reputable online makeup retailers accept returns within 30-60 days, even on opened products. However, return policies vary by brand and retailer, so always check the specific terms before purchasing.

Are online makeup prices generally lower than in-store prices?

Online prices are often competitive and may include exclusive web discounts, promotional codes, or bundle deals. However, prices can vary between retailers, so it's worth comparing multiple sites before purchasing.

All 10 questions →

How can I contact customer service for makeup ordering questions?

Most online makeup retailers offer multiple contact options including live chat, email support, and phone lines. Customer service hours typically range from 8 AM to 8 PM on weekdays, with limited weekend availability.

Is it safe to buy makeup online from unknown retailers?

Stick to authorized retailers, official brand websites, or well-known beauty platforms to ensure authenticity and quality. Always check for secure payment options, customer reviews, and clear return policies before making a purchase.

Do online makeup stores offer virtual consultations or beauty advice?

Many major online beauty retailers provide virtual consultations through video chat, AI-powered beauty advisors, or detailed product guides. Some also offer email consultations where you can submit photos for personalized recommendations.

Monika

1 review

Jul 14, 2021

Fantastic shopping experience despite a delay in dispatch

After having placed my first order at Makeup, I couldn't be happier with my shopping experience. This online store offers a huge choice of products so it took me several hours to select what I wanted to purchase. Having been unable to travel due to COVID restrictions, I have run out of many of my favourite brands of Polish cosmetics so was in desperate need to restock. The website was easy to use and I was very happy that there was no delivery charge for orders over £29. After I placed my order I got in touch with customer service as to ensure that they did have my full address to avoid any issues with delivery. The agent I spoke with was friendly, polite and helpful so has further enhanced my shopping experience. And when my order arrived, I was very pleased that every single item was in perfect condition as it was very well packaged (wrapped in paper). The outer box had a tear in it which probably occurred during transport, so perhaps using thicker, stronger boxes would prevent that issue. The only downside to this shopping experience was the length of time it took to dispatch my parcel - as I received it almost three weeks after placing my order. I wasn't in a rush as such, but would have appreciated a shorter wait time. Having said that, when I spoke with customer service agent, she did advised me of delays in dispatch so to set my expectation from the beginning. I think what would be helpful is to have any information about delays clearly displayed on the website to make customers aware. Nevertheless, I was kept informed as I received regular updates regarding dispatch and was even offered to cancel my order if I'm not happy waiting any longer. So this would be my only suggestion for improvement really but other than that I'm a very happy customer who will be returning in the future! I'll highly recommend this shop but will advise to order well in advance of when you need the goods to allow for delivery. Thanks :)

Report

Month	Average	Reviews
Aug 24	2.3	3
Sep 24	—	0
Oct 24	—	0
Nov 24	—	0
Dec 24	1.0	1
Jan 25	—	0
Feb 25	—	0
Mar 25	—	0
Apr 25	—	0
May 25	—	0
Jun 25	—	0
Jul 25	5.0	1

Makeup online reviews & trust report

Makeup online has a mixed customer experience.

Best for

Watch out for

Where the score comes from

Reputation trend

What people praise & complain about

Top praiseof 23 positive reviews

Top complaintsof 36 negative reviews

How it compares

Reviews

Customer reviews (60)

Good service

Recommended

Nemt og hurtigt!

Makeup online FAQ

How can I find the right makeup shade online without trying it first?

What is the typical shipping time for online makeup orders?

Can I return makeup products if they don't match or I'm not satisfied?

Are online makeup prices generally lower than in-store prices?

How can I contact customer service for makeup ordering questions?

Is it safe to buy makeup online from unknown retailers?

Do online makeup stores offer virtual consultations or beauty advice?

Alternatives to Makeup online

Difesa Debitori Spa

Truviv

Fenominal Fragrance

Beauty Works

Moerie Beauty

Fragrance Canada

The CrowdTrust Experience⭐

God oplevelse

awesome support from this company

Very Good services

Was little sceptical given the savings…

Yet again fab service wonderful…

Over £10 spend is free delivery

Highly recommended

Not a scam! Cheap, legit item delivered fast

Fantastic shopping experience despite a delay in dispatch

Not a scam despite suspicions

Amazing products

Good contact

This is an update to my first review

This company is not a scam

What should I do if my makeup arrives damaged or expired?

Are there subscription services for makeup products online?

How can I track my online makeup order?

About Makeup online

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