1/5 – Corporate greed disguised as an “ethical” energy company
Simple advice: DO NOT USE. Please shop around.
Real example:
Fuse variable electricity: £0.2697/kWh × 700 kWh = £188.79
Switched supplier (same variable): £0.2156/kWh × 700 kWh = £150.92
That’s £40 saved in a single month — roughly £400 a year, even allowing for lower summer usage.
Fuse has abandoned everything it once claimed to stand for. It is no longer a challenger brand — it has become expensive and driven by greed.
Fuse Energy is not competitive, not transparent, and not acting in the customer’s interest. I regret staying with them and strongly advise others not to make the same mistake.
Fuse Energy launched in 2013 claiming to be a cheaper, fairer alternative to the Big Six, promoting itself as a low-cost renewable supplier focused on solar and wind. That claim is now laughable.
Prices have risen by nearly 34%, and Fuse is no longer just “less competitive” they even stop paying the Birthday bonus as realised why suport current customers we already overcharging - let use referral to hook in more victims. It is now one of the more expensive energy suppliers on the market. I checked thoroughly and found 19 cheaper suppliers with ease. Any marketing that still suggests fairness or value is, at best, deeply misleading.
What really raises concern is the maze of related company names this business operates under — Fuse Energy, Fuse Installations, Fuse Loyalty, Fuse Meter Assist, and others. To customers, this feels like deliberate obfuscation, making it harder to understand who you are dealing with and where your money goes. It may be legal, but it is certainly not transparent.
While customers are squeezed, the person at the top is reportedly CEO of a business valued at around £3.8 billion by late 2025, already a multi-millionaire and potentially heading towards hundreds of millions as Fuse grows. In that context, constant price increases feel less like necessity and more like pure profit extraction.
Referral schemes are another red flag, less about rewarding loyalty and more about hooking people into overpriced tariffs, relying on word-of-mouth to disguise how uncompetitive the pricing really is.
PLEASE shop around.
