CrowdTrust Research · 2026 Edition
The 2026 Home Services report
Home services is the category where local execution beats brand reputation more decisively than anywhere else on CrowdTrust. A nationally-advertised HVAC franchise can deliver a flawless installation in one ZIP code and a botched, leaking, code-violating disaster in a ZIP code 30 miles away — both with the same logo on the truck. The 2026 ranking reflects that reality by weighting recent local reviews far more heavily than aggregate brand sentiment, and by penalising providers whose review variance across markets is wider than their average rating suggests.
The defining customer experience in this category is the appointment window. Whether the technician arrives when promised, calls ahead when running late, and finishes the work in one visit determines almost everything about the resulting review. Price quotes, technical competence, and warranty terms all matter, but they are evaluated through the lens of whether the contractor was respectful of the homeowner's time.

















