CrowdTrust Research · 2026 Edition
The 2026 Animals & Pets report
The pet care category in 2026 is shaped by two forces pulling in opposite directions. Owners are spending more per animal than at any point in recorded industry history — an estimated $1,890 per dog and $1,120 per cat annually in the US — while simultaneously reporting record dissatisfaction with the large corporate chains that now dominate veterinary medicine, retail, and grooming. CrowdTrust's review data shows a widening gap between independently-owned providers (averaging 4.4★) and corporate-owned multi-location operators (averaging 3.6★) across nearly every sub-category.
That gap is not primarily about clinical quality. It is about communication, pricing predictability, and continuity of care. Reviewers consistently rate practices and stores higher when they know the name of the person serving them, when estimates match final invoices, and when emergency or after-hours support is genuinely available rather than routed to a call centre. These are operational variables, not medical ones — and the 2026 ranking reflects which providers got them right.
For owners evaluating any pet provider in 2026, the headline finding is this: corporate ownership of a clinic or store is not automatically a negative signal, but undisclosed ownership combined with rising prices and shrinking appointment availability nearly always is. Ask who owns the practice before you sign up for wellness plans or surgical procedures.


















