Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
Reviewers generally praise Smiths Coffee Co Ltd for their excellent coffee and efficient service, highlighting the wide variety of flavors available. Many customers express their obsession with the flavored coffee, noting its great taste and quality.
The quick delivery and responsive customer service also receive positive mentions, with several consumers appreciating the timely arrival of their orders. However, there are notable complaints regarding the quality of the coffee in some instances, with a few customers reporting tasteless and poorly flavored products. Issues with delivery through DPD have also been raised, indicating a decline in service reliability over the past few years. Despite these criticisms, the overwhelming sentiment remains positive, with a majority of consumers satisfied with their overall experience.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.7 | 224 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jun 2025.
| Month | Average | Reviews |
|---|---|---|
| Mar 25 | 1.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 224 most recent reviews.
“Great coffee, lots of great flavours and really quick delivery, my coffee supplier of choice”
“As a resolve I have opted for delivery by Smiths own van and driver”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
| Company | Overall | Legit | Delivery | Service | Website & app | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.7 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.9 out of 5 (good) | 4.6 out of 5 (good) | — | 224 |
| 4.7 out of 5 (good) | 100 out of 100 | — | 4.9 out of 5 (good) | — | — | 51 | |
| 3.8 out of 5 (good) | 100 out of 100 | — | — | — | — | 25 | |
| 2.8 out of 5 (fair) | 67 out of 100 | — | — | — | — | 6 | |
| 4.6 out of 5 (good) | 100 out of 100 | 3.1 out of 5 (fair) | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | — | 1,000 |
Bottom line: Smiths Coffee Co Ltd t/a SMITHS of LONDON is #1 of 5 on overall rating in this group.
224 reviews of Smiths Coffee Co Ltd t/a SMITHS of LONDON. Filter by what matters to you.
Amazing freshly roasted coffee delivered to your doorstep every month. I actually kept the empty bag from the recent subscription delivery because it smells so amazing (Honduras SHC - with a strong aroma of cocoa!)
I absolutely love Smiths Coffee. I have a hard time buying coffee from anywhere else now! So delicious and the staff is super friendly. Huge Smiths fan now!
Great coffee and fast service, as ever....
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The best coffee
A huge range of excellent coffees, delivered promptly: this company is a real pleasure to deal with
Ok so last time i was very impressed with the web site, the branding , the attention to detail and resonse times & level of communication, the jury was out about the coffee because I hadn't had the opportunity to taste and (for me)smell it. Well, I'm pleased to report all the hype was not wasted!! This Sumatra Blue Ling Tong was out of this world with a tantalisingly medium roast flavour but packing plenty of fruit and most importantly a complex, lingering soft taste. Can't wait for the next instalment on my coffee education and journey.
My favourite coffee company! Never had a bad coffee from them and would recommend them to anyone.
Smith's offer an extensive range of speciality coffees and fine leaf teas that are very hard to beat on quality of ingredients, choice, taste, service, and super-fast delivery. 110% satisfaction.
Lovely coffee ,fairly reasonably priced ,quick delivery .
Amazing coffee! Amazing friendly service ! Highly recommend to anyone who loves high quality coffee!
Excellent coffee and faultless service
I love the mountain blend the best, gorgeous flavour and just perfect! Slightly nervous of your website as hard to understand the depth of the coffee beans! I can’t find if they are strong, medium or whatever! Please could you state by the beans what strength they are. Best coffee ever and we are drinking so much of it in this COVID-19 lockdown! Brilliant !
Fantastic as always
Just received my delivery of four different flavours of coffee from Smiths online. Im a real big fan of this coffee brand. I normally purchase this coffee in a department store. Obviously at present unable to do so. Im so happy in finding the online shop. They offer such a huge selection and very reasonably priced too. Thank you Smiths of London 😃
Smith's Coffee Co Ltd, trading as SMITHS of LONDON, is an artisan coffee roaster established in 1936. With over 80 years of experience, the company specializes in the selection and roasting of high-quality coffee beans, offering a diverse range of single-origin coffees and bespoke blends. In addition to their coffee offerings, they provide a selection of boutique teas under the brand Teasmiths, catering to a variety of tastes and preferences. The target market for Smith's Coffee Co includes coffee enthusiasts and tea drinkers seeking premium products crafted from sustainably sourced ingredients. The company also offers subscription services through their World Coffee Club, allowing customers to receive curated coffee selections regularly. With a commitment to customer satisfaction and a hassle-free return policy, Smith's Coffee Co aims to provide an exceptional experience for all coffee and tea lovers.
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