Too Faced Cosmetics is a prominent player in the beauty and well-being industry, specializing in high-quality makeup products. The company offers a diverse range of cosmetics, including foundations, eyeshadows, lipsticks, and skincare items, designed to cater to various skin types and beauty preferences. With a focus on innovation and creativity, Too Faced Cosmetics aims to provide customers with playful and effective beauty solutions that enhance their natural features.
The target market for Too Faced Cosmetics includes makeup enthusiasts, beauty professionals, and consumers seeking cruelty-free and vegan-friendly products. By prioritizing inclusivity and self-expression, the company appeals to a wide audience looking for vibrant, trend-setting cosmetics that reflect individual styles. With an engaging online presence at www.toofaced.com, the company facilitates easy access to its product offerings and encourages customer feedback to foster a community centered around beauty and empowerment.
Too Faced Cosmetics has a poor customer experience.
Too Faced Cosmetics receives overwhelmingly negative feedback, with many consumers expressing frustration over order issues and poor customer service. A significant number of reviewers report problems with order cancellations, lack of communication regarding their purchases, and unresponsive support teams.
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For instance, several customers mention that their orders were never received or were canceled without notification, leading to feelings of disappointment and distrust. While a few individuals praise the brand for its cruelty-free stance and specific products like the "Better than Sex" mascara, these positive remarks are far outnumbered by complaints about product effectiveness, particularly with items like the Extreme Lip Injection, which many found underwhelming.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
1.7
60
100%
● Low
1.7 / 5 overall
=
60 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Sep 2026.
Last 3 months
3.0▲ 2.0
12-month avg
1.6
All-time
1.7
Category avg
4.0
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Oct 25
1.0
1
Nov 25
1.0
1
Dec 25
1.0
1
Jan 26
—
0
Feb 26
—
0
Mar 26
—
0
Apr 26
—
0
May 26
1.0
2
Jun 26
—
0
Jul 26
1.0
1
Aug 26
—
0
Sep 26
5.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 60 most recent reviews.
Top praiseof 9 positive reviews
Customer service22%
2 mentions
“Too Faced responded within 24 hours with email instructions which I followed and their customer service team was able...”
On “Customer service” · Nov 28, 2024
Top complaintsof 49 negative reviews
Customer service12%
6 mentions
Pricing10%
5 mentions
No response6%
3 mentions
Shipping6%
3 mentions
“No lies,no false performance advertisements, no FAKE reviews and a customer service department you can actually conta...”
On “Customer service” · Dec 1, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beauty & Well-being.
Overall rating and review count for this company and similar companies
i got the mascara, better than sex, also the primer for the mascara. please DO NOT waste your money on the primer. it makes no difference what so ever. i wish i could put a photo on here to show you. one eye with and one without. NO difference whatsoever.
I’ve purchased their lip injection Maxximum Lip Gloss, along with lip injection, extreme lip, shaper, plumping, lip liner. 
The lip injection maximum plump lip gloss is average. Buxom has more plumping action, then the too faced. I really had high hopes for this gloss, but it just didn’t follow through.
The plumping lip liner fantastic idea it just falls short. To advance the liner you click on the bottom;  you do not twist or sharpen like other lip liners. The color is beautiful, but I am not seeing any difference. If you like the color, get it, but do not buy it for the plumping action of the liner.
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Too Faced Cosmetics is a prominent player in the beauty and well-being industry, specializing in high-quality makeup products. The company offers a diverse range of cosmetics, including foundations, eyeshadows, lipsticks, and skincare items, designed to cater to various skin types and beauty preferences. With a focus on innovation and creativity, Too Faced Cosmetics aims to provide customers with playful and effective beauty solutions that enhance their natural features.
The target market for Too Faced Cosmetics includes makeup enthusiasts, beauty professionals, and consumers seeking cruelty-free and vegan-friendly products. By prioritizing inclusivity and self-expression, the company appeals to a wide audience looking for vibrant, trend-setting cosmetics that reflect individual styles. With an engaging online presence at www.toofaced.com, the company facilitates easy access to its product offerings and encourages customer feedback to foster a community centered around beauty and empowerment.