Love the prices here
Love the prices here. Very high quality jewelry within my budget. I got a diamond pinky ring for a very reasonable price. Also, great customer service. The whole experience was 5 stars.

ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
ItsHot.com receives a mix of praise and criticism from customers. Many reviewers highlight the exceptional quality of the diamond jewelry, noting that pieces like diamond bracelets and necklaces exceed expectations and offer great value for money.
Customers appreciate the attentive and patient service, with several mentioning positive experiences with staff who help them find exactly what they want. However, there are significant concerns regarding the authenticity of certain products, particularly Rolex watches, with multiple complaints about receiving items that do not match descriptions or contain inferior components. Additionally, issues with the affiliate program have raised red flags, with some claiming it operates unethically.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.5 | 106 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | — | 0 |
| Feb 25 | 5.0 | 1 |
| Mar 25 | 5.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 5.0 | 2 |
| Aug 25 | 5.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 106 most recent reviews.
“Customer service was great, they were working with me very patiently and helped me find exactly what I wanted”
“I purchased a Rolex watch, model 1603”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.5 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 106 | |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.6 out of 5 (poor) | 1.9 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.8 out of 5 (poor) | 3.0 out of 5 (fair) | +12% | 368 |
Bottom line: ItsHot.com Diamond Jewelry & Watches is #2 of 5 on overall rating in this group.
106 reviews of ItsHot.com Diamond Jewelry & Watches. Filter by what matters to you.
Love the prices here. Very high quality jewelry within my budget. I got a diamond pinky ring for a very reasonable price. Also, great customer service. The whole experience was 5 stars.
I bought a diamond watch from the store and was extremely satisfied with the quality of diamonds (my local jeweler confirmed they are real and a nice deal) and craftsmanship. They staff was also very helpful in explaining different options for budget and assisting to make what I think came out a very good decision. Thanks.
Ordered a ring for my fiancé and had them replicate a ring for me from another site so ours would match. Came out perfect, Mark was the person who helped us from front to back and followed through with everything. Great work!
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Fraud alert! Don’t trust this company. They’re using bad quality parts for the Rolex watch. Their Rolex watch is a piece of shit! You guys just throwing your money away.
As I watch all the negative reviews and the response back to the customer it amazes me to see It'sHot stick up for themselves. I'm honestly scared to shop for jewelry anywhere else online. My first purchase was some years back but I bought my fiancé her ring here, tested to be sure as I spent $7K on it, and it was genuine. The lab asked where I got the ring from and how much... They were astounded at it and more so, the cost.
Purchase black diamond infinity ring fake paid extremely to much for a fugazi
So far so good I just dealt with fraud from Bayam jewlery but so far it’s hot has responded to every message and been easy to talk with but I’ll update when more happens
Good quality jewelry but only fair craftsmanship so I had to send my ring back for repair of imperfections of the setting. Customer service by email is nonresponsive so I had to call after a week before the ring was passed to a jeweler for repair. I then had to call again to have it shipped back to me. Worth the trouble in the end as I am happy with the repaired ring.
I was looking for a new diamond cross. When I found the one I wanted, I reached out to Joan at its hot nyc.. I was immediately impressed with the help I received in purchasing my new diamond cross. Very knowledgeable and willing to do whatever it took to help. Thank you so much to the team that got me what I needed and wanted. They have a for life customer. I'm already looking for my moms New diamond tennis bracelet.. .. thanks again, Joan.
I was looking for a place to order a custom pendant and my friend recommended this place. What an experience! I’ve got exactly what I wanted, a beautiful infinity sign with our names, and for a very reasonable price. Definitely recommend if somebody is looking for a diamond jewelry item or something custom.
Quality and design of the jewelry is unmatched so far. I have never seen such exquisite selection and craft translated into watches and rings. Both the men’s and women’s rings are just beautiful, some of the best I have ever seen. For a high-end boutique, the price is also very reasonable. 10/10
The staff is extremely knowledgeable. I was assisted by a lovely guy named Max, when I walked in I couldn’t decide if I wanted black diamond earrings or classic white diamond studs, he was very patient in describing the difference and value of the black and white diamonds as well as presenting some interesting options, I went with black diamond stud earrings with large black diamonds in the center and white diamonds in the halo around them. The earrings look stunning. Thank you Max for my beautiful sparkling pair and a great chat!
Very nice watches. I ordered one for my son in law he said that it sits nicely on his wrist, doesn't break and looks good with his outfits!
I have been a customer for 2 years and I love my purchases. The diamonds are eye clean and very clear. The quality and value are awesome and soooo many compliments!!!!!!! I have purchased 4 rings and 2 bracelets. Waiting on my birthday gift....the 2nd bracelet! Thank You... It's Hot!
First-class customer service and amazing jewelry for great prices. The staff was very welcoming and helped me find a perfect jewelry piece for my friend’s birthday present. Really appreciate the help I received as well as quality and price, she loved the hoop earrings, diamonds really shine!
This is the best jewelry shopping experience I have had, perfect attention and support, good information about all that we needed and the most amazing thing was the extremely good qualities of merchandise and diamonds...I'm extremely impressed. Amazing service, and extraordinary earrings! Thanks a lot.
This store has a good selection of diamond watches at a reasonable price, and the sales reps are very knowledgeable, professional, and helpful. I had a very good experience - second to none. A+
I worked with Al from their custom jewelry department on a custom pendant. Custom workflow process, updates and the main thing result looks outstanding. The most original jewelry piece that I have ever seen in my life. I will definitely be back here again!
Got a very cute diamond tennis bracelet for my daughter, she is beyond happy! The quality and the design are exceptional! Recommend!
ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
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