ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
ItsHot.com receives a mix of praise and criticism from customers. Many reviewers highlight the exceptional quality of the diamond jewelry, noting that pieces like diamond bracelets and necklaces exceed expectations and offer great value for money.
Customers appreciate the attentive and patient service, with several mentioning positive experiences with staff who help them find exactly what they want. However, there are significant concerns regarding the authenticity of certain products, particularly Rolex watches, with multiple complaints about receiving items that do not match descriptions or contain inferior components. Additionally, issues with the affiliate program have raised red flags, with some claiming it operates unethically.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.5 | 106 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | — | 0 |
| Feb 25 | 5.0 | 1 |
| Mar 25 | 5.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 5.0 | 2 |
| Aug 25 | 5.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 106 most recent reviews.
“Customer service was great, they were working with me very patiently and helped me find exactly what I wanted”
“I purchased a Rolex watch, model 1603”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.5 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 106 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.6 out of 5 (poor) | 1.9 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.8 out of 5 (poor) | 3.0 out of 5 (fair) | +12% | 368 |
Bottom line: ItsHot.com Diamond Jewelry & Watches is #2 of 5 on overall rating in this group.
106 reviews of ItsHot.com Diamond Jewelry & Watches. Filter by what matters to you.
I had multiple exceptional experiences here. Bought my Cuban link gold chain here at first, then a nice pendant, brought my sister-in-law here. Top-quality service and cannot-be-beat prices, really affordable, exquisite jewelry. Will definitely be back for more purchases, already put a ring on layaway.
I've worked with Mark on a few jewelry purchases now, and he's always gone above and beyond to help me out. He's accommodating and incredibly helpful. He will also give you an honest opinion based on his expertise, even if it steers you away from a higher-cost item. They definitely understand the value in developing great relationships with customers to earn repeat business.
I was in search of a beautiful engagement ring for my now wife, as well as a matching wedding band for her and me. Al sat down with me and showed me many types of rings and diamonds, and even let me look at them through the loop. I showed him a picture of the ring that I wanted for my wife, and he and ItsHot team was able to replicate it perfectly. I really appreciate All taking the time to walk me through the options that were available to me and making me feel good about ordering and walking me through the manufacturing process.
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First and only place we checked out. Based on reviews we thought we can't go wrong. Apparently it is the only place you need to go for all your diamond needs. Al was more than helpful and really gave us a great deal. I was surprised to walk out of the store with a ring that I thought I could only dream of. Thank you so much! Will definitely be back!
I got an affordable but still real diamond watch for my brother at ItsHot, and it was superior quality at an amazing price. I will be back for all of my jewelry purchases, as their selection is really something to awe over.
ItsHot has so many great jewelry to choose from. I needed a gift for my wife and am so glad I found them. They have such an amazing selection, and great prices too. I found the perfect set of diamond drop earrings and a matching diamond necklace for her, and she really loves it. Highly recommended.
I absolutely love my engagement ring I got here. The service was amazing and my diamond is gorgeous. 100% recommend, they worked within our budget to show us great options and we are so happy with the end result. The quality is just amazing, the price is great, especially when we compared to prices and qualities we were offered at our local jewelry stores. It was a difficult choice to order online but we read the reviews and decided to take a chance and how glad we did! Thank you for great service and products!
Best experience (and engagement ring) I could have possibly hoped for! Oksana is truly an expert. She designed a custom engagement ring that exceeded my highest hopes, and had all of the elements that I wanted. She provided outstanding assistance in helping me choose the style and components that I wanted. I couldn't ask for a better experience
Beautiful work, and wonderful customer service and support. My husband bought me a sapphire pendant necklace for our anniversary. Al spent well over an hour with us in total as I tried on a series of necklaces and stone arrangement options, and through it all he was kind, calm, friendly, courteous, and extremely helpful. I can't tell you enough how appreciative I am of his help and his kind respect. The necklace looks amazing and I always get compliments when I wear it.
I shopped around at plenty of places when looking for an engagement ring and ended up going to ItsHot. Best employees, no pressure and very educational. The rings were also listed at a lower cost for the same specs at other jewelers.
I had a great experience shopping here! I found black diamond earrings I fell in love with and I immediately bought them! Took a bit long to receive them due to covid but they are definitely worth the wait and worth every penny I spent on them! Love the earrings and soon will be back for a matching black diamond ring.
The staff is so friendly and professional! I was saving for a while for a diamond chain, but when I finally had the funds I didn’t know which one to choose, so I asked Oksana to help me, and she gave me a few helpful pieces of advice to help me with the choice! Thank you!
great company.its real gold and the gold shine beautifully.i get plenty of compliments on my miami cuban link pinky ring.cant wait to get started on my next purchase.its hot jewelry got a customer for life.i have purchase several items from its hot.you in good hands.
I had a great experience here! I bought a Ruxurman diamond watch for my nephew as a present and a Rolex watch for myself. Both watches have real diamonds. The watches are in a different class and price range but I was surprised how nicely the Luxurman watch is made and looks. Rolex is an old time classic and I have a collection of them, wanted to add a diamond Rolex and ItsHot has the best prices for quality watches with real diamonds (diamonds are of a very good quality too). Thank you!
I was shopping for a diamond engagement ring, and it was really hard for me to choose. Al assisted me with selecting the ring, and I bought an amazing beautiful diamond ring. And she said yes!
I really don’t know what to look for when shopping for jewelry, I was looking for a present, the staff at this location did such a great job educating me about the pieces that I was able to make an informed decision with little prior experience. The recipient loves the stud earrings we picked so will definitely be back for more jewelry for presents and for myself.
I have been going here for my custom jewelry projects for quite some time. I like unique jewelry items and I love their custom jewelry team. I can do a basic sketch and they take it from there! So far I’ve gotten my custom made pendant, ring and bracelets made. Very satisfied with the service I get here and now working on another pendant! Took me a while to find such a place, I love their work (and my designs :) )
Great jewelry it’s Rebekah place 2 orders wanna see if it’s really 1 day shipping
Amazing selection. Got my husband a great solid gold chain which they adjusted to the needed length. I am very happy with the selection provided, and the quality of the design. Hubby is happy with the present.
Its Hot provided exceptional customer service throughout my entire experience with them. They really went out of their way to help me when I needed it most, suggesting the best designs and quality/size diamond combination to stay within the budget for the custom chain. They are experts and will get you the best quality jewelry at the most reasonable price.
ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
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