Ahmad Tea is a renowned tea company that specializes in offering a diverse selection of high-quality English teas. Established in 1986, the company is dedicated to inspiring a love for tea through its extensive range of products, which includes classic black blends, green teas, fruit infusions, and cold brews. Ahmad Tea aims to cater to tea enthusiasts around the globe, providing options that suit various tastes and preferences.
The company is committed to sustainability and has received recognition for its initiatives in this area, including the King's Award for Enterprise: Sustainable Development. Ahmad Tea also engages its customers through the Ahmad Tea Academy, where they can explore tea varieties and participate in interactive quizzes to discover their ideal tea match. With a focus on quality and customer satisfaction, Ahmad Tea continues to build a loyal customer base among tea lovers worldwide.
Ahmad Tea receives mixed feedback from consumers, reflecting both appreciation and disappointment. Many reviewers praise the quality and taste of the tea, highlighting favorites like the English Scene collection and the vitamin cold brews.
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Customers express satisfaction with the variety and overall flavor, with some calling it the best tea they have ever tried. However, significant complaints arise regarding the quality of specific products, particularly the Darjeeling and Earl Grey teas, which several find weak and lacking in flavor. Additionally, issues with customer service and delivery times are frequently mentioned, with some customers frustrated by unresponsive support and old stock being sold at full price. Overall, while Ahmad Tea has a loyal following for its quality offerings, concerns about consistency and service detract from the experience.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
3.1
15
100%
● Low
3.1 / 5 overall
=
15 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Mar 2025.
Last 3 months
2.7▲ 0.7
12-month avg
2.8
All-time
3.1
Category avg
4.1
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Jul 24
5.0
1
Aug 24
—
0
Sep 24
—
0
Oct 24
1.0
1
Nov 24
—
0
Dec 24
3.0
1
Jan 25
—
0
Feb 25
1.5
2
Mar 25
5.0
1
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 15 most recent reviews.
Top praiseof 7 positive reviews
Quality29%
2 mentions
Selection29%
2 mentions
“The best quality tea in my opinion”
On “Quality” · Feb 25, 2024
Top complaintsof 7 negative reviews
Quality43%
3 mentions
Customer service29%
2 mentions
Payment issues29%
2 mentions
“The universe's lowest quality tea”
On “Quality” · Feb 18, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Beverages & Drinks.
Overall rating and review count for this company and similar companies
I drink tea all the time and have tried so many different teas and honestly Ahmad Tea is one of the best I have ever tried. The best quality tea in my opinion. They some more tea to try as a gift ( that's not the reason why I'm giving this review 😅) Since I discovered them, I'm only buying Ahmad tea from now on. The best tea! 🍵❤🥰
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Among the many tea collections offered by Ahmad Tea, I am familiar with the English Scene collection of loose black and green teas. There are seven varieties of which I have tried five: English Breakfast, Earl Grey, Ceylon, Darjeeling and Jasmine Green - each variety most commendably named for what it is, without fuss or pretence.
On the outside, the English Scene collection come in graceful caddies for which refill packets are available. These stackable caddies are a fine example of simple elegance and practicality. The 100-gramme caddies are made of good-quality tinplate and are shaped into a gently-curved oval barrel with flat sides not unlike an upturned oval wine cask. Each caddy is a plug-lid tea tin as it has a plug lid with a recessed lip which makes the outside lid flush with the tin body. The plug-lid design gives fairly tight sealing but without the fuss of double lids of the tight cylindrical tins.
The tinplate is gold-lacquered on the inside and gloss-painted on the outside. The front, the back and the lid are embossed with a golden crest of a teapot with more than a passing resemblance to Aladdin’s lamp but spelling "Ahmad Tea London". The collection-defining English scenes, identical on the front and back (useful symmetry!), are genteel paintings of London landmarks (Hyde Park, Houses of Parliament, Horse Guards Parade, St Paul's Cathedral, Westminster Bridge), mercifully free of the saccharine excess of many a chocolate box.
On the inside, loose-leaf tea is of good or very good quality and comes in impressively hermetic foil bags. It is quite an experience to break open such a bag, especially for scented varieties like Earl Grey or Jasmine Green - the outburst of aroma is unforgettable. I have tasted all five tea varieties by using water purified with a high-quality ZeroWater filtration system and by brewing in fine-bone china mugs with stainless-steel, fine-mesh infusers. Pristine water, immaculate china and long-handle infusers allow controlled and unhurried release of colour and aroma so that the right balance of strength and flavour is achieved. All loose leaves are cut and dried in such a way that no tea dust escapes through the infuser mesh.
English Breakfast is a solid middle-of-the-road blend and it deserves its "Good Taste" star, awarded in 2020. Earl Grey is sensational and it is a shame that it has not got any stars; having drunk many a version of the bergamot tea, I would happily give Ahmad's Earl Grey three stars. Ceylon does live up to its "premium Ceylon leaf" by-line: it is delicate but expressive, with a lingering lemon aftertaste. Darjeeling has always been my personal favourite and I have tried many a version (including first flush, second flush, single estate etc) and each quality Darjeeling tea has to be brewed to perfection by trial and error. In my opinion, Darjeeling is the champagne of the teas and Ahmad's Darjeeling does not disappoint by offering the expected subtlety, remarkably achieved at first brewing. Finally, Jasmine Green is a worthy sister of Earl Grey with beautifully fragrant jasmine; I am, however, more partial to black rather than green tea.
Last, but not least, Ahmad UK's customer service is prompt, courteous and attentive - even the packing person was identified by a handwritten label I found when my box of caddies and packets came.
You can't go wrong with Ahmad's English Scene collection and the caddies are a delight. It also is a good value for money, especially when compared with other vendors who claim special quality but - more often than not - offer inflated prices and brand names instead.
Ahmad Tea is a renowned tea company that specializes in offering a diverse selection of high-quality English teas. Established in 1986, the company is dedicated to inspiring a love for tea through its extensive range of products, which includes classic black blends, green teas, fruit infusions, and cold brews. Ahmad Tea aims to cater to tea enthusiasts around the globe, providing options that suit various tastes and preferences.
The company is committed to sustainability and has received recognition for its initiatives in this area, including the King's Award for Enterprise: Sustainable Development. Ahmad Tea also engages its customers through the Ahmad Tea Academy, where they can explore tea varieties and participate in interactive quizzes to discover their ideal tea match. With a focus on quality and customer satisfaction, Ahmad Tea continues to build a loyal customer base among tea lovers worldwide.
