10 months ago
The media reach is definitely there and we saw good engagement on our ads. However, communication could be improved - sometimes felt like we were chasing for updates. The creative team did solid work... See more
10 months ago
Perfect for our Nordic expansion strategy. Aller Media's portfolio covers all the key demographics we needed to reach.
10 months ago
Aller Media delivered what they promised. Good variety of publications to choose from and decent pricing. Account manager was responsive most of the time.
10 months ago
Their digital advertising platform exceeded our expectations. The targeting options are sophisticated and we achieved better ROI than with previous media partners. Reporting could be more detailed, bu... See more
The media reach is definitely there and we saw good engagement on our ads. However, communication could be improved - sometimes felt like we were chasing for updates. The creative team did solid work though, and the final results were satisfactory for our budget.
Perfect for our Nordic expansion strategy. Aller Media's portfolio covers all the key demographics we needed to reach.
Aller Media delivered what they promised. Good variety of publications to choose from and decent pricing. Account manager was responsive most of the time.
Their digital advertising platform exceeded our expectations. The targeting options are sophisticated and we achieved better ROI than with previous media partners. Reporting could be more detailed, but overall very satisfied with the partnership.
Solid media company with good market presence. Campaign execution was fine, though I expected more strategic input from their side. Billing was transparent and timely.
Really impressed with the campaign results we achieved through Aller Media. Their understanding of the Nordic market is exceptional.
Their print and digital magazine portfolio is really strong. We reached exactly the audience we were targeting through their lifestyle publications. The creative support was helpful too, though turnaround times could be faster during busy periods.
While their media offerings are comprehensive, the customer service experience left something to be desired. Long response times and lack of proactive communication made the collaboration more difficult than necessary.
Competitive pricing and decent results. The team knows their market well and provided useful insights for our campaign optimization. Would work with them again for future projects.
Working with Aller Media has been a positive experience overall. Their team is professional and they have good reach across their publications. The only minor issue was some delays in getting initial proposals, but once things got rolling, everything went smoothly.
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Aller Media AB operates the website prenumerera.se, a platform dedicated to providing consumers with a wide selection of magazine and newspaper subscriptions at competitive prices. The site allows users to purchase subscriptions for various publications, including special editions and gift certificates, catering to a diverse audience interested in both digital and print media. Customers can easily access their subscriptions through the Pling app, enabling them to read their selected titles on mobile devices, tablets, or computers at their convenience. Aller Media's offerings are designed to meet the needs of readers looking for affordable and flexible options for enjoying their favorite magazines and newspapers.
Reviewers generally appreciate Aller Media AB for its strong media offerings and effective digital solutions. Many highlight the impressive reach across Scandinavia, noting that the company's portfolio effectively targets key demographics and delivers good campaign results. Customers find the pricing competitive and value the insights provided for campaign optimization. However, there are notable complaints regarding customer service, with some expressing disappointment over long response times and a lack of proactive communication. While the media execution is often described as reliable, several consumers feel that account management could be improved, citing instances where they had to chase for updates. Overall, Aller Media is seen as a solid media partner, though there is room for enhancement in customer service.
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