ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
ItsHot.com receives a mix of praise and criticism from customers. Many reviewers highlight the exceptional quality of the diamond jewelry, noting that pieces like diamond bracelets and necklaces exceed expectations and offer great value for money.
Customers appreciate the attentive and patient service, with several mentioning positive experiences with staff who help them find exactly what they want. However, there are significant concerns regarding the authenticity of certain products, particularly Rolex watches, with multiple complaints about receiving items that do not match descriptions or contain inferior components. Additionally, issues with the affiliate program have raised red flags, with some claiming it operates unethically.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.5 | 106 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | — | 0 |
| Feb 25 | 5.0 | 1 |
| Mar 25 | 5.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 5.0 | 2 |
| Aug 25 | 5.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 106 most recent reviews.
“Customer service was great, they were working with me very patiently and helped me find exactly what I wanted”
“I purchased a Rolex watch, model 1603”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.5 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 106 |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.6 out of 5 (poor) | 1.9 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.8 out of 5 (poor) | 3.0 out of 5 (fair) | +12% | 368 |
Bottom line: ItsHot.com Diamond Jewelry & Watches is #2 of 5 on overall rating in this group.
106 reviews of ItsHot.com Diamond Jewelry & Watches. Filter by what matters to you.
Artur was extremely helpful with my watch battery replacement (for a watch I purchased a few years back from ItsHot) while maintaining social distancing. No other place would help me because of COVID-19 but they figured out a way to let me drop off my watch, and then pick it up without ever actually seeing each other face to face.
Both my chains are very nice. I’m writing this review as I return to purchase another chain. Thanks it’s hot. 💯
I’ve had them make several custom rings for my wife. All of them are outstanding examples of how beautiful jewelry can be when done correctly. My wife has strangers and friends alike ask to take pictures of her rings because they want something similar. I highly recommend having them help you with your next purchase
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I love the jewelry here! I purchased a diamond wedding band from ItsHot and it looks incredible. I wasn’t sure what design exactly I was looking for when I first came in but the staff was super helpful and after looking at a few rings found one that I absolutely fell in love with. Great price as well!
I purchased diamond earrings here and I love them! It's very difficult to find men’s earrings but this store has a great selection so I was able to find something that fit my style and couldn’t pass up!
Awesome customer service! Oksana was very knowledgeable about all the jewelry. She also was very patient and kept showing a lot of jewelry since I didn’t know what exactly I wanted. After some time of looking at different types of jewelry i fell in love with a diamond tennis bracelet they had on display. This was a great experience and Customer service was beyond my expectations. Definitely will come back and will recommend this jewelry store to all my friends and family.
The staff is nice. The selection of bands and engagement rings is for all tastes and price ranges. I'm very satisfied with their service. Mark is very informative and attentive.
I found a perfect piece here for my father's birthday present. He really loved his new diamond braclet! We are definitely coming back here again!
I love the quality of my diamond necklace!! Customer service was great, they were working with me very patiently and helped me find exactly what I wanted. Beautiful jewelry, beautiful work, great customer service.
I bought a 7 row diamond mens braclet I had seen it online which I was very afride of spending that type of money without seeing the piece in person... Well I must say I was very satisfyied with my purchase... Now Im thinking of buying the Gucci Diamond watch just want the price to drop some more... Thanks again
Love the prices here. Very high quality jewelry within my budget. I got a diamond pinky ring for a very reasonable price. Also, great customer service. The whole experience was 5 stars.
I bought a diamond watch from the store and was extremely satisfied with the quality of diamonds (my local jeweler confirmed they are real and a nice deal) and craftsmanship. They staff was also very helpful in explaining different options for budget and assisting to make what I think came out a very good decision. Thanks.
Ordered a ring for my fiancé and had them replicate a ring for me from another site so ours would match. Came out perfect, Mark was the person who helped us from front to back and followed through with everything. Great work!
As I watch all the negative reviews and the response back to the customer it amazes me to see It'sHot stick up for themselves. I'm honestly scared to shop for jewelry anywhere else online. My first purchase was some years back but I bought my fiancé her ring here, tested to be sure as I spent $7K on it, and it was genuine. The lab asked where I got the ring from and how much... They were astounded at it and more so, the cost.
I was looking for a new diamond cross. When I found the one I wanted, I reached out to Joan at its hot nyc.. I was immediately impressed with the help I received in purchasing my new diamond cross. Very knowledgeable and willing to do whatever it took to help. Thank you so much to the team that got me what I needed and wanted. They have a for life customer. I'm already looking for my moms New diamond tennis bracelet.. .. thanks again, Joan.
I was looking for a place to order a custom pendant and my friend recommended this place. What an experience! I’ve got exactly what I wanted, a beautiful infinity sign with our names, and for a very reasonable price. Definitely recommend if somebody is looking for a diamond jewelry item or something custom.
Quality and design of the jewelry is unmatched so far. I have never seen such exquisite selection and craft translated into watches and rings. Both the men’s and women’s rings are just beautiful, some of the best I have ever seen. For a high-end boutique, the price is also very reasonable. 10/10
The staff is extremely knowledgeable. I was assisted by a lovely guy named Max, when I walked in I couldn’t decide if I wanted black diamond earrings or classic white diamond studs, he was very patient in describing the difference and value of the black and white diamonds as well as presenting some interesting options, I went with black diamond stud earrings with large black diamonds in the center and white diamonds in the halo around them. The earrings look stunning. Thank you Max for my beautiful sparkling pair and a great chat!
I have been a customer for 2 years and I love my purchases. The diamonds are eye clean and very clear. The quality and value are awesome and soooo many compliments!!!!!!! I have purchased 4 rings and 2 bracelets. Waiting on my birthday gift....the 2nd bracelet! Thank You... It's Hot!
First-class customer service and amazing jewelry for great prices. The staff was very welcoming and helped me find a perfect jewelry piece for my friend’s birthday present. Really appreciate the help I received as well as quality and price, she loved the hoop earrings, diamonds really shine!
ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
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