Outstanding!
I bought a diamond watch for my mum here and I am absolutely satisfied with every part of the purchase. It was fast, efficient, great recommendations from the staff, the watch looks amazing.

ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
ItsHot.com receives a mix of praise and criticism from customers. Many reviewers highlight the exceptional quality of the diamond jewelry, noting that pieces like diamond bracelets and necklaces exceed expectations and offer great value for money.
Customers appreciate the attentive and patient service, with several mentioning positive experiences with staff who help them find exactly what they want. However, there are significant concerns regarding the authenticity of certain products, particularly Rolex watches, with multiple complaints about receiving items that do not match descriptions or contain inferior components. Additionally, issues with the affiliate program have raised red flags, with some claiming it operates unethically.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.5 | 106 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Nov 24 | 1.0 | 2 |
| Dec 24 | 1.0 | 1 |
| Jan 25 | — | 0 |
| Feb 25 | 5.0 | 1 |
| Mar 25 | 5.0 | 1 |
| Apr 25 | — | 0 |
| May 25 | — | 0 |
| Jun 25 | 1.0 | 1 |
| Jul 25 | 5.0 | 2 |
| Aug 25 | 5.0 | 3 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 106 most recent reviews.
“Customer service was great, they were working with me very patiently and helped me find exactly what I wanted”
“I purchased a Rolex watch, model 1603”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Jewelry.
| Company | Overall | Legit | Service | Value | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 4.5 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | 4.8 out of 5 (good) | 4.8 out of 5 (good) | — | 106 | |
| 1.3 out of 5 (poor) | 100 out of 100 | 1.2 out of 5 (poor) | 1.1 out of 5 (poor) | 1.2 out of 5 (poor) | — | 1,000 | |
| 2.9 out of 5 (fair) | 100 out of 100 | 2.5 out of 5 (poor) | 1.6 out of 5 (poor) | 1.9 out of 5 (poor) | +4% | 1,000 | |
| 4.9 out of 5 (good) | 100 out of 100 | 5.0 out of 5 (good) | 4.9 out of 5 (good) | 4.9 out of 5 (good) | +2% | 397 | |
| 2.6 out of 5 (poor) | 100 out of 100 | 2.2 out of 5 (poor) | 1.8 out of 5 (poor) | 3.0 out of 5 (fair) | +12% | 368 |
Bottom line: ItsHot.com Diamond Jewelry & Watches is #2 of 5 on overall rating in this group.
106 reviews of ItsHot.com Diamond Jewelry & Watches. Filter by what matters to you.
I bought a diamond watch for my mum here and I am absolutely satisfied with every part of the purchase. It was fast, efficient, great recommendations from the staff, the watch looks amazing.
Absolutely the best jewelry shop in the area! Best prices, and it’s a family owned business that truly values their customers.
I bought a watch from them recently for my dad, and I have nothing but great things to say about the service I got from Arthur. He was very helpful, easy to deal with, and accommodating. I was amazed at how great their selection and customer service are. I strongly recommend this place for its amazing service, product quality, and affordable prices.
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These guys know what they're doing. Purchased my wedding jewelry from here and they were very kind and fair throughout the entire process. Best prices and service hands down! They made me feel like family every step of the way, and I was so happy with my purchase.
My sister wanted a diamond bracelet for her birthday and honestly, I got tired of looking. When I came into the store, I was desperate. But I am so grateful that Oksana was there to help! She offered so many different options and I finally found the one like my sister always wanted, a diamond tennis bracelet that looks great and I was able to afford genuine diamonds!
I want to rate this place as 10 out of 10! I was so impressed with their individualized approach and genuine interest in satisfying customer’s needs. Artur and Max were super polite and provided great recommendations. Thank you!
Mark was great at helping me figure out what I wanted to do for an engagement ring. It took a few tries, but he was patient and accommodating much more than I would expect. A great level of service that really set me at ease with such a big decision as purchasing an engagement ring. She said yes!
To be honest, I wasn't here to shop, just to look around. But I ended up spending 6k buying a diamond Rolex watch (Oyster Perpetual Red Dial 18K Gold). The sales rep was extremely knowledgeable and passionate about watches - he helped me make up my mind to own my first high-end quality watch ever after having a great conversation with him! The price helped as well, I know its a pre-owned watch (can’t afford a new one with diamonds yet) but the watch looks great. I've been to different jewelry stores and watch dealerships, no-one was more friendly!
My first time visiting a jeweler since moving here. I bought 2 pairs of earrings from them. The customer service was excellent, friendly and respectful, earrings are of very good quality, diamonds shine nicely, great value overall as well for this quality.
I can't say enough about the personal attention I receive here. Al is always so pleasant and patient, helping to find just the right jewelry piece for myself or my family. His attention to all the details I'm looking for is astounding. But it doesn't stop there - all their staff goes over and above to make your experience a lasting experience. I needed to customize their lion ring with a ruby in its mouth and size it, needed it for a present, but couldn’t wait while they do it at the store. They finished the job and overnighted it for me to present it on the next day! And this is what makes them outstanding.
I recently went here for the first time and was very impressed with the selection of jewelry. The staff is very friendly and knowledgeable. I was thrilled with a pair of blue sapphire earrings and just knew I must have them. Earrings are perfect and look extraordinary - the quality is just beyond! I would definitely recommend this store.
Second-time visit to ItsHot. I trust Al's advice and know that he will give me a fair price for my jewelry. Al helped me to pick a diamond tennis bracelet for my wife, and we both are satisfied! Great experience.
I recently purchased a pair of black diamond earrings from ItsHot online but first called as I had a few questions about the black plating. The customer service was lovely to deal with, and the shipping was prompt! Thank you, love the earrings!
Good selection of diamond jewelry and probably best selection of real hip hop jewelry and mens diamond jewelry. More than reasonable prices and a knowledgeable and very accommodating crew. The diamond white gold earrings I purchased were a perfect addition to my necklace and ring and a cross I purchased for a present was also really appreciated.
From all of the jewelers I've been to, they are the very best in terms of customer service and merchandise quality. Their prices can't beat high end, unique items. The salesman there helped me search for nearly an hour for the perfect diamond bands to go with the engagement ring for me to propose to my now fiancée and soon to be wife. Highly recommend!
Excellent customer service! Everyone was professional, friendly, and knowledgeable. Special thanks to Al for answering all my questions patiently, and providing superior customer service. I was nervous about getting my pendant customized and waiting 2 weeks for it, but I'm glad I selected this store to do it at. I can't praise them enough for their work.
Oksana did a great job giving us some great chain options within our budget. She excelled at explaining all the details about diamond chains. We did our research before and visited other retailers, but still learned a few things and saw designs we did not see anywhere else. We were delighted with our experience. Thank you so much, keep up the great work!
We come here for all our jewelry needs, from rings, earrings, bracelets, to watches. The service is fantastic, amicable and they always get us what we are looking for, either they have it in stock or can custom make it for us if we don’t find exactly what we wanted. Would absolutely recommend these jewelers to anybody looking for high end jewelry pieces.
ItsHot.com is a New York-based retailer specializing in real diamond and gold jewelry for both men and women. The company offers a diverse selection of products including chains, rings, bracelets, earrings, and designer watches. ItsHot.com is committed to providing a wide range of customizable options that cater to various styles and preferences, making it a suitable destination for customers seeking both classic and contemporary jewelry pieces. Targeting jewelry enthusiasts and gift shoppers, ItsHot.com emphasizes quality and affordability, featuring a best price guarantee along with free shipping across the United States. With a focus on customer satisfaction, the company also offers a 30-day return policy, ensuring that customers can shop with confidence. Whether customers are looking for a statement piece, a religious symbol, or a luxury watch, ItsHot.com strives to meet their needs with a robust inventory and dedicated service.
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