CrowdTrust
CategoriesBlog
CrowdTrust

Experience AI-powered reviews and insights about businesses worldwide. Share your experiences and get personalized recommendations tailored to your needs.

About

  • About CrowdTrust
  • Community
  • Careers
  • Press
  • Blog

Support

  • Help Center
  • Guidelines
  • Contact Us
  • FAQs

Legal

  • Privacy Policy
  • Terms of Service
  • Cookie Policy
  • GDPR Compliance

Business

  • CrowdTrust for Business
  • Claim Your Profile
  • CrowdTrust API
  • Partnership

Newsletter

Stay updated with the latest reviews and trends

 

© 2026 TrustNew, Inc. All rights reserved.

SitemapAccessibility
HomeAI & Machine LearningFirst Alternative Reviews
First Alternative logo

First Alternative Reviews

4.716666666666667 out of 5 stars
4.716666666666667 out of 5 stars
4.7
|Excellent|60 reviews

TrustScore

4.7
4.716666666666667 out of 5 stars
Excellent
5 out of 5 stars
52
4 out of 5 stars
5
3 out of 5 stars
0
2 out of 5 stars
0
1 out of 5 stars
3
60 reviews in total

Review summary

First Alternative receives overwhelmingly positive feedback, with many reviewers praising the ease of navigating the website and the straightforward process for setting up policies. Customers frequently highlight the excellent pricing and good service, noting that the platform is user-friendly and efficient. Many find the application process simple and appreciate the immediate availability of documents. However, a small number of reviews express dissatisfaction, with some customers reporting a terrible experience that has cost them money, indicating potential issues with quotes or customer service. Despite these few negative experiences, the majority of consumers are satisfied with their interactions, emphasizing the value and convenience offered by First Alternative. Overall, the sentiment is highly positive.

✨
Based on reviews, created with AI

See what reviewers are saying

DARREN JONES
DARREN JONESFeatured

7 hours ago

5 out of 5 stars

Over the moon with quote

Over the moon with quote. Half the price as last years insurer with an added courtesy car option also.. thumbs up

Claire Adams
Claire AdamsFeatured

7 hours ago

1 out of 5 stars

Terrible experience has cost me money

Terrible experience has cost me money

Ashley Goodwin
Ashley GoodwinFeatured

9 hours ago

5 out of 5 stars

GREAT PRICE

GREAT PRICE

Clair Hughes
Clair HughesFeatured

10 hours ago

5 out of 5 stars

Easy to navigate the website and set up…

Easy to navigate the website and set up policy. Documents were available straightaway

Filter by rating:
David Beirne
David Beirne
1 reviews
3 days ago
5 out of 5 stars

Price

Price, and very easy to add driver details onto site.

Helpful?
Louise Brown
Louise Brown
1 reviews
3 days ago
5 out of 5 stars

Excellant

Very good , quick efficient service.

Helpful?
Jayne
Jayne
1 reviews
3 days ago
4 out of 5 stars

Car Insurance

Very easy to set up my new car insurance with you guys….thank you. Just one thing….I made an error when entering my email address and the only way of rectifying this was to speak to someone……please can you make it easier and quicker to get through to an actual person on your customer services helpline.

Helpful?
Abdul S Patel
Abdul S Patel
1 reviews
4 days ago
5 out of 5 stars

Communication from staff dealt with…excellent

Communication from staff dealt with speed any enquiry I had and website is good

Helpful?
Steven McKay
Steven McKay
1 reviews
4 days ago
5 out of 5 stars

Simple process

Simple process

Helpful?
Daz Champ
Daz Champ
1 reviews
4 days ago
5 out of 5 stars

Easy to Get Cover at a Competitive Price

This review is based on my experience of getting cover, which was fast & very easy to do. The cost of cover was also very competitive. I hope not to have to make a claim, but if I do, I’m hopeful that this good, initial experience will be just as good

Helpful?
Derek Hopkins
Derek Hopkins
1 reviews
4 days ago
5 out of 5 stars

Excellent

After checking other insurance websites found this to be the most appropriate for my needs so far so good

Helpful?

TrustPilot Scam Exposed

Learn why consumers and businesses should be cautious about relying on Trustpilot scores and reviews.

Read the analysis
patrick
patrick
1 reviews
4 days ago
4 out of 5 stars

Simple and clear

Simple and clear

Helpful?
Saif Ur
Saif Ur
1 reviews
4 days ago
5 out of 5 stars

Quick service, best rate and smooth process

Quick and smooth process

Helpful?
Swara Ali
Swara Ali
1 reviews
4 days ago
5 out of 5 stars

It amazing service

It amazing service

Helpful?
Edward Godfrey
Edward Godfrey
1 reviews
4 days ago
5 out of 5 stars

I am very satisfied with first…

I am very satisfied with first alternative forms self explanatory easy to fill good price

Helpful?
Mr. Harris
Mr. Harris
1 reviews
4 days ago
5 out of 5 stars

the price was the main attraction

the price was the main attraction . but after the experience of applying that i found at first a little confusing. but after taking it slowly it was so easy , finding it a bit confusing was really down to my age of 87years .

Helpful?
Joan dodd
Joan dodd
1 reviews
4 days ago
5 out of 5 stars

Questions easy to understand

Questions easy to understand, everything explained simply and clearly.

Helpful?
Mr Robin Emptage
Mr Robin Emptage
1 reviews
4 days ago
5 out of 5 stars

It was easy to navigate and adjust as…

It was easy to navigate and adjust as you go along

Helpful?
David Noden
David Noden
1 reviews
4 days ago
1 out of 5 stars

I got a quote

I got a quote , two price comparison websites got in touch as my insurance is due for renewal….. I applied my details you came up with£60 cheaper I accepted and somehow your charging me the original higher amount even though I accepted the cheaper quote !! Not happy and unless resolved will be taking this further

Helpful?
Mrs Florence Thomas
Mrs Florence Thomas
1 reviews
5 days ago
5 out of 5 stars

Application simple and straightforward…

Application simple and straightforward to complete.

Helpful?
Francesca Strawbridge
Francesca Strawbridge
1 reviews
5 days ago
5 out of 5 stars

Not too complex to complete the forms…

Not too complex to complete the forms and got a policy there and then, no messing about and easy to understand.

Helpful?
Amy Anderson
Amy Anderson
1 reviews
5 days ago
5 out of 5 stars

Very easy to do as I am not very good…

Very easy to do as I am not very good doing anything online

Helpful?
maria haughin
maria haughin
1 reviews
5 days ago
5 out of 5 stars

Highly recommend these for great price and service

Very good price when i did a comparison on a search for car insurances, These came up the best with everything i needed extra, Highly recommended

Helpful?
David McMillan
David McMillan
1 reviews
5 days ago
5 out of 5 stars

It was a very simple online process.

It was a very simple online process.

Helpful?
Previous123

The CrowdTrust Experience⭐

Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.

Take a closer look

About First Alternative

First Alternative is a UK-based insurance provider specializing in comprehensive car insurance solutions. The company, part of the esure Group, offers policies that are designed to meet the diverse needs of policyholders across the country. Their car insurance products include a variety of benefits such as a 24/7 accident helpline, windscreen cover, and in-car entertainment cover, allowing customers to tailor their coverage to fit their individual requirements. Targeting individuals and families seeking reliable car insurance, First Alternative emphasizes customer-centric service and support, particularly during challenging economic times. With a commitment to maintaining high customer satisfaction, the company aims to provide peace of mind through its 5 Star rated insurance coverage. For more information about their offerings, customers can visit their website at www.firstalternative.com.

Company information

Unclaimed profile

This profile hasn't been claimed by the business owner.

⭐
Our guarantee

We're all about transparency. Companies can't pay to alter or remove reviews from CrowdTrust.

Category

AI & Machine Learning