Two to three years ago, I repeatedly attempted to purchase the original Dior Homme Parfum from Dior.com - a signature fragrance abruptly removed from the market and silently replaced by Dior Homme Intense. Although the product occasionally appeared as “available,” the website consistently blocked the checkout process. I contacted Dior multiple times via phone and email, yet the issue was never addressed or resolved, forcing me to abandon the purchase entirely.
Today I received the newly released Dior Homme Parfum 2025, and the experience confirmed a dramatic decline in the brand’s standards. The fragrance smells like an extremely cheap eau de toilette, dominated by harsh synthetic notes of unmistakably low quality. There is absolutely no connection whatsoever to the original Dior Homme Parfum – not in composition, not in refinement, not in identity. This reformulation dismantles the integrity and prestige of the entire Dior Homme line.
It is now evident that Dior is undergoing a visible decline, both in product quality and in the professionalism of its customer service. For a brand that claims luxury status, this level is unacceptable.