Review summary

Sassoon Academy has room for improvement based on customer feedback. Customers particularly appreciate professional and service, though some mention concerns about customer service.

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Bad experience

I went in for a pixie cut with a photo and came out with a bob which is top heavy, I have wavy hair and was not allowed to style it as I like when I left - it was stuck flat to my head. I appreciate they wanted to check the cut but said I could have it wet and scrunched afterwards. I explained that I couldn't really see what it looked like flat but I had to leave that way. Very unhappy.

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C
My first time at the Sassoon academy…

My first time at the Sassoon academy couldn't have been any better. Light cut my hair beautifully and carefully under the supervision of the Guru, Aris. They were both charming. Allow plenty of time. The trainees are learning. The time wasn't a problem for me. I would recommend the academy to anyone and I will return.

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V
I absolutely love going to the Vidal…

I absolutely love going to the Vidal Sassoon Academy in Greek street and find all the staff are wonderful both to us clientele and to the students. As an ex teacher myself they have the right approach and qualities; always instructing gently, never directly criticising but calmly asking if the students had considered various things. They are so supportive and hard-working. I began attending what was then called the Vidal Sassoon Training School in the early seventies but, after moving from London I used my local hairdresser's for years. This continued until two and a half years ago when I couldn't believe how much I was charged after being a loyal customer for eighteen years! Truly eye-watering. Even with the fares for a train journey of over an hour-long I save more than a hundred pounds and so enjoy the whole experience of being back in my beloved London and meeting lovely students from different parts of the globe.

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Terrible Teachers!

The one star is for the teachers (not the students). I cannot believe how rude the teachers are to the clients and students. I was having my hair coloured in a small group of 3 students and Amber the teacher was just simply rude and made me feel very uncomfortable. Amongst her rude comments was ‘your hair is green’ whilst holding it in both hands and pulling a face of disgust. The student was lovely and very attentive. I then had a cut with a different class with just two students, who had very little experience, I heard them talking to another student that it was only their second day. With such little experience you’d think the teacher would be there to guide and ‘teach’ the student, instead she shouted the whole time and played loud music. One of the students ended up in tears and couldn’t continue. She barely watched my hair being cut and didn’t like it when I said enough had been cut off the front. This was truly a dreadful experience. Part of the experience should be teaching the students how to treat clients and ignoring what they want, being rude and critical is a terrible start to a career in hairdressing. VA Academy you need to send your teachers on a customer service course. It takes very little to be polite and treat customers with respect.

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Showing 1 - 20 of 25 reviews
MP

Vibrant lively and SO professional

Such a fantastic buzz about the academy, this was my first time there. Went for a cut and wow so pleased with the result, trendy and beautifully cut. Everyone was super nice and really listened to what I wanted. Natalia who cut my hair was fantastic, friendly with such attention to detail. Will definitely go back again, a great experience, many thanks to all

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ZM

Awful experience - rude senior stylists

Awful experience. From the second I sat in the chair, the senior stylist (James, Floor 2, London) was telling me how bad my hair was and laughing at the cut. The trainee who cut my hair was lovely and chatty, and started cutting my hair how I wanted it to be cut. However, James clearly had his own opinion about how my hair should be and at the end of my cut, he picked up the scissors and started cutting. I asked him not to touch my fringe and he chopped half of it off without my permission and saying he’s done me a favour. It looked terrible and I didn’t recognise myself in the mirror. I have never been so mistreated by somebody I’m paying to cut my hair, especially a senior stylist.

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M

More Frequent Bad Experiences at the Academy

Mel 3 reviews Vidal Sassoon Academy used to be really good with the teachers being passionate and Professional and ensuring that students took good care of the models hair with cutting and colour. However, the last five or six years, the standards of Customer Service and respect for the models and their hair has really gone downhill at the Academy, especially where the teachers are concerned. Some of the teachers have a complete disregard for the models and their hair, and contempt for models, which is not a good example for the students. Teachers sometimes talk to the models as if they’re stupid and don’t know what it feels like for their scalp to be burning if the bleach has been on for too long. I complained about my scalp burning, and was told by one of the teachers, Pink, that this was “normal”, and that the colour was taking to my hair. I’ve been having my hair coloured for over 10 years, so I was not born yesterday. If your scalp is burning, it’s because the bleach has been left on for too long. More recently I booked a morning appointment at the Academy only to be told when I got there, there were not enough students for models so could I come back in the afternoon, which I did as I didn’t want to wait another two or three weeks to have my hair coloured. This effectively wasted my whole day because I had to go back at 1.30pm and was there until 6 pm. I got a feeble apology from one of the teachers, but no offer of a full or partial refund for the inconvenience it caused me. VS Academy’s customer service has really gone downhill and the teachers are rude. What happened VS Academy? You used to be so good :/

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L

I first visit to Vidal Sassoon Academy…. A positive experience

I was a little nervous going to the academy for the first time… but was a great experience… Maggie M was my ‘trainee’…. I use inverted comma’s because I would not have known she was training… she was so good! Damian, her tutor, guided her throughout, but I felt in very safe hands with Maggie… extremely professional and a pleasure to be around!she will do brilliantly in whatever she does, I have no doubt👏⭐️👏⭐️👏⭐️ a good experience all round!

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B.

My academy's student haircut was a…

My academy's student haircut was a while ago, at the end of September but here it is. The tutor in charge, Italian I believe, was professional attentive and made every effort to make me and everyone feel comfortable. The student who was graduating did a great job. Thanks, Barbara

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R

My 5 star rating is for Paula who…

My 5 star rating is for Paula who provided excellent customer service and helped save what would otherwise have been a totally disastrous visit to the Sassoon Academy at 5 Ave Maria Street, London. I arrived, along with 6 other clients, on the morning of 16 October '23 for confirmed 10am hair appointments, only to find the Academy closed. Having unsuccessfully tried to contact somebody by phone to find out what was going on, Paula by chance arrived to collect something. She explained the reason for the closure was due to a main event being held in another Sassoon venue. She couldn't have been more apologetic and spent some time going the extra mile in making phone enquires to arrange suitable, alternative appointments for all of us, before continuing on with her main tasks. Paula is a credit to the organisation.

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S

I got a last minute cancellation…dreadful service

I got a last minute cancellation appointment and was really excited about having my hair done. The adverts state that the trainee will work with what you want. I was told to arrive at 1.15pm the latest which I did, however despite the professional staff on Reception (one who had booked me in)waited until after 2pm before the lead trainer for my section(6 models) arrived. The student who was working with translators had little or no prior experience evident from the fact she refused to condition my hair despite being told it was dry by Katy/Kitty. I had to go back into the queue standing and waiting around again for one of the washbasins to be free- she seemed unsure and initally after one shampoo took me back to the 'trainee salon area' The trainer who I believe is called Katy or Kitty(mid length ginger hair) was caustic and came across arrogant in her approach. She asked me what I wanted- my hair had grown mid length and I asked for a trim, long layers to add movement. My hair dark, has a slight wave in it, and works when it is longer and the weight pulls it down making it smoother. I specifically asked for not shorter layers as it works against my hair and gives a raggedy look. I asked for classic-and sleek. I was immedietly cut off sharply informed my hair couldnt be blow dried smoother becasue it takes too much time and described my hair as curly/wavy. She left the student who seemed unsure, consulting her giggling fellow student for advice(albeit the one shampoo and no conditoner scenario and having been left to negotiate for this) The woman Kat/Kitty left the student mostly unsupervised- she would come around tell her what she wanted doing but then leave her to her own devices- I had to prompt the student myself to keep the hair taut and wet as she had been directed- this seemed to be with almost every section. She received good feedback but cut my hair much shorter and I have been left with the dreaded scaggerily hacked in look with short layers that won't lie straight because too much has been cut out When Katy/Kitty told the student to diffuse my hair she snapped at me that she had told me they couldn't dry my hair smoother- however in my section 3 other students were either having their hair striaghtened or dried smoother(long hair) and the 25 minutes diffusing could have been spent doing this especially as she had not supervised and my lovely hair had been hacked through. My hair looked much better before but despite Katy/Kitty telling a different model 'Oh well it will grow back' is a poor excuse given she seems to be on a ego trip over common sense and applying practical supervision to her teaching. I was dismissed and referred to 'Well pin the top of the hair and diffuse the rest so the lady feels her curly hair isn't. Her manner is brash and humilaiting and if she almost enjoys the brash put downs. Perhaps She told the student that she had done a good job but cut the layers not how she had shown her and too short- had she supervised and watched her when she was cutting then perhaps there would have been a greater sense of responsibity and accountability. The impression given was one of not listening to the client and the Vidal Sassoon etiquette and general customer service was missing Of course in a model cut appointment, there is an expectation of some delay and going with the flow but I would imagine it is important to teach the value of respect and dignity too which seems to go amiss to the trainer. I am left with having to grow out the unflattering haircut which she asked the student to cut touching the shoulder blade but it actually springs far up and is unflattering( have a squarish face). Afterwards, Katy/Kitty said the student had never cut hair before and this was certainly evdient so a little unnerving if the case is there has not been any prior classroom practice using training mannequins. There is also the issue of her not supervising the student or witnessing her cutting or teaching her the basics such as shampooing and conditioning. Moving forwards, and really whatever postion Kitty/Katy holds, no e her intimidating, no nonsense approach might work in a factory or somewhere where arrogance is rewarded (Vidal Sasson?) found her attitude is dehumanising and patronising at the very least. The group of Japanese students with their translators were lovely but it is apparent Katy was more interested/invested in having a jolly with them over supervising her students. I think I would put my precious time and pay a professional salon in future. I think Vidal Sasson should be paying students in recompense given the poor standards.. Doesn't the VS experience start at this point? Basic manners don't cost anything, Please save your money and time and fuelling the arrogance of some of the staff who clearly get off by putting others down - not a good look!

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E

Stunning haircut by Sassoon Academy…

Stunning haircut by Sassoon Academy Greek St today. The stylist started working with me and my style of look straight away so it felt very personalised and was also expertly carried out plus fun. There is amazing attention to detail and I left with the exact haircut I wanted that was also crafted to my hair type - so even better than I could have imagined.

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BB

Nice haircut, awful service

My haircut was lovely and cut into a long bob style after having lots of damaged pink ends. The girl who cut my hair was very sweet. However, regardless of the haircut, the customer service was awfully rude. I was told via Instagram message (after I booked an appointment through there) to go to Sassoon's Greek Street address. Upon arrival, I was met by a woman in her 20's with ginger hair, wearing an 'I <3 Vidal Sassoon' top. She instantly had an attitude and said that I had not returned any of calls to confirm my appointment so it got cancelled. I showed her my Instagram confirmation for the correct site, time and date, and provided my name, to which she realised that my confirmation was correct. The wrong phone number and name was put down for another person and I wasn't on their schedule. No apology for her mistake and for coming at me with smoke? After lots of disorganisation, and a similar situation that seemed to occur with an elderly woman, they sent me to the Ave Maria location (30 mins away and more money on TFL) to not be seen until 14.30 when my appointment was at 13.00. The receptionist (who's name I did not find out but used they/them pronouns with short black hair) was actually extremely helpful and tried to advise. They made up for the fact their colleague had no customer service skills and no embarrassment/apology for their rudeness when I came in. As much as my hair cut was nice, the disorganisation here is appalling. If you book via Instagram, definitely triple check with them it's all confirmed in their books before making the trip. Next time, I think I will spend the extra £20 at my regular salon to save the unexpected stress, time, money and cold attitude.

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KM

Student review

Other side of the review. Attended as a student. I am an experienced hairdresser who attended for further training. Don’t think everyone who attends is new. It’s a great course and I paid A LOT of money to attend. The tutors are great and very good at their jobs. They spend a lot of time explaining the cuts, making sure we know every step and then watch us and correct as we go. That’s why it’s 3 hours. (They have 2 tiers of clients, the students and the models. The students pay much more!). A great week, all but one of my models was superb and a delight to interact with. One was not happy about waiting and thought she should be in and out in an hour, even though she had been advised 3. This negatively affected my learning experience for the whole day. It’s an amazing environment and I will come back as a model and get my hair cut. Models, be patient, enjoy the experience and you will get an amazing haircut for the fraction of the price you should do.

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SH

I hate to leave a review but 4 hours…

I hate to leave a review but 4 hours for a haircut .Student didn’t listen my looks like when I went in i hope they improve as I like Sassoon but it’s hard to get through too and they don’t seem to care anymore

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J

Horrible experience, Ave Maria Lane, London

I've been coming on and off for nearly 30 years and have rarely had a good haircut in the last few years. The teachers treat clients and students with contempt. They are not professional. They do not seem to care about teaching and are not skilled at it. Haircuts are not checked and often take longer than they should because the teacher is cutting a clients hair that they are enjoying rather than teaching. Riding on the brand reputation can only last so long if it is abused. It is not worth 4 hours of your time if you leave with a bad haircut and are dehumanised. A skilled student may be your saving grace but I won't take the risk. I will not be coming back.

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BM

Had my hair done in Leeds today

Had my hair done in Leeds today I pretended I liked it because I was embarrassed to say anything but I’m really disappointed £362 for cut and highlights and It looks exactly the same apart from shorter colour just the same I wanted ice white I know it can take a couple of attempts but I was already blonde do surely couldn’t be that difficult The staff were lovely but I won’t be returning I could honestly cry after spending all that money

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CA

Terrible hair cutting experience in…

Terrible hair cutting experience in SASSOON@SANRIZZ locate in 38A Brunswick Square WC1N 1AE! When the hair cut was about to end, I suffered from discriminatory treatment and a very bad attitude! When the hair was cut close to 5 pm, the lecturer did not teach the barber in order, but skipped me and directly taught the other two barbers who cut the hair of European girls. My barber was the last person taught by the lecturer after 5 pm. And the boss of this shop directly reached out to me and throw my shawl away rudely . Please note that this is a really rude gesture to pull it off, not to help me take it off, and to do this rude behaviour in front of all the people in the house! It's really the first time that I have been subjected to such bad behaviour in a consume place, and it's not how harsh my requirements are, but that they were incompetent but still want to be lazy and even think they were absolutely right and attacked you. When I was about to leave, I still politely said goodbye to the fierce looking man-the boss, but the fierce looking man didn't answer me at all and didn't even look at me. I really can't use words to describe how angry I was! When I came to the front desk of the salon, I said that I had been treated with unprecedented unfriendliness today. The receptionist said that because the fierce man was the owner of the salon, and he was always very unfriendly to many people!

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BS

I have been doing this for decades

It’s a bit hit and miss. Sometimes you get an incredible cut, really out of this world. I think they know the cut you want, but they have to teach certain cuts to their students, so they can’t give it too you very often. Then occasionally you get a cut that’s weird and it makes you feel bad. What you get is much better than a high street salon. It’s a lot cheaper and you have to sit for 3 hours which is exhausting. On the whole the cuts are much much better than at high street salons.

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EG

Vidal Sassoon -you are back!

Vidal Sassoon -you are back!! Total redemption - after my complaint to them a few months ago they were great in letting me wait to return post Covid and they gave me the best cut and colour eveeeeeeeer! On the house and with all the bucket loads of talent and skill I always associate with them. Sooooooo pleased. Finally everyone saying again how fantastic my hair looks and asking me who does it! The heart and soul of Sassoon’s is very much alive and kicking - big thank you to them - Edward, Silvia and whole team at Chelsea plus co itself.

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DM

Really bad experience May 2021

Really bad experience May 2021, the class instructor Kitty was rude, bossy, hypocritical, she clearly made the trainees nervous, my trainee, a really lovely lady, who was retraining after the pandemic has made her redundant was exceptionally nice and clearly wanted to do a good job, but was clearly nervous of instructor, who at one point put her arms over the trainee from behind to demonstrate something and when asking if that was ok to do it, after having started, clearly put the trainee in an awkward position, instructor also kept getting the trainees names mixed up. Very unpleasant unprofessional experience. Tried to raise a complaint about her behaviour at the salon, never got a response.

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J

I had a fantastic experience from start to finish

I had a fantastic experience from start to finish today at the training academy on Ave Maria Ln, London. Song cut my hair and I highly recommend her! Lovely person and super professional, and an excellent cut! Thank you

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BA

Save your hair and don't even consider this HELL

Understood going into this that these were not fully qualified hairdressers, so prepared for a slightly wonky cut or maybe a few bad layers. I've ended up with quite possibly the worst haircut of my life- essentially a mullet but not even a well-cut one. I specifically asked for a completely different cut and the intimidating teacher continuously pushed for an edgier look. His student obviously listened to him and not me despite voicing how I didn't like how it was going multiple times. I think it's so unprofessional to be teaching these students to cut whatever they want and to not listen to clients. I think I've got about two years before this will grow out and I am devasted. Having to book in for hair extensions will cost me hundreds of pounds as I can't even style out or try and cover up this disaster. Nothing would ever convince me to return to that place and I highly suggest you read all the other atrocious reviews and not make the same mistake I did.

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VC

South Molton Street Salon

South Molton Street salon is excellent. The team are so helpful and informative and always ready to help with a smile. Peter is a brilliant consistent cutter and a super human being.!

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