Ariel Shirk

Apr 2, 2021

Greenwashing/uses plastic when advertising natural rubber

I was looking for the most eco friendly bath mat I could find and found Grund as a recommended product. I ordered a cotton bath mat with a “100% natural rubber” backing. When I got the mat I noticed there were was no information the tag about the backing, so I contacted customer service to ask what the end of life for the rubber was. I was then informed that the backing was polyurethane and told that it was eco friendly (which it is not). I explained that the site advertised the backing as 100% natural rubber and I would not have bought from them if I knew it was a plastic backing. The customer service rep then told me (via a copy and pasted line from the first website that comes up when you search polyurethane rubber) that “polyurethane contains rubbers”. I again explained that polyurethane was not “100% natural rubber” in any definition of the product and requested that the product information on the site be changed as it was not truthful and/or greenwashing as it stood. I did not receive any response to this so as of now I am an unsatisfied customer and cannot recommend this company as behaving ethically. The non plastic part of the product is as advertised which is why I gave 2 stars instead of 1.