Jo-Ann Stores
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They worry the hell out of you with emails...
Jo-Ann Stores offers good enough products I suppose. I believe I've purchased some things from them through Amazon before but they're just not memorable to me in a good way because they are aggravating me. The problem is that if you ever purchase something from them and they get ahold of your contact information, particularly your email address, they will bombard you with two or more emails per day! It's sickening! I went on their site and I filled out a form asking them to stop sending me all those emails. They gave me a couple of options. One was to never receive anything else from them and another was for something more moderate like maybe one or two times per month. I selected the latter option before Christmas of last year and these people are still loading up my inbox with countless emails and it's annoying as heck! If you mark them as spam, they'll do something to change their domain and you'll start getting the emails again a week or two later. What they need to do is to take a page from the book of companies who know how to market customers well like Zhou Nutrition and Amazon. I'm starting to get more into crafting and I would love to take Jo-Ann Stores up on some of the coupons and deals that they have when I'm ready to. And if they would just send me an email or two per month, it would be absolutely fine! But when a company ignores your wishes and they bombard you and worry the hell out of you, you don't want to buy anything from them anymore. When marketing is done right, you not only remember the name of the business or organization, but you think of them first when you get ready to purchase a product that's in their wheelhouse. Because of the way that Jo-Ann stores markets their customers, I don't think of them first. I don't even really think about the products that I have purchased from them. If they were doing it right, I'd probably be able to tell you exactly what I purchased from them and when. I'd be able to tell you what I liked about it. But because of that hard sell approach that they have, I hardly remember anything about them except for the fact that they worry the hell out of me and force me to have to press delete, delete, delete more times than I want to in my inbox. I recently wrote a review on Zhou Nutrition. I had never heard of them before until just before Christmas of last year. And ordinarily, I wouldn't be able to tell you one thing about a nutritional supplement company. I just don't pay that much attention unless something really stands out about them. Their customer service and their approach to marketing is hands down one of the best that I've seen in a while. Same thing goes for amazon.com. They are among a handful of companies that I do business with who really know how to do it right. Even Kohl's has a fairly good approach for a predominately brick-and-mortar company. These establishments all have one thing in common. They make you remember them. They make you remember that they offer quality products and that they want to treat you right. And they do it in creative ways without bombarding you with countless emails. Most take advantage of other social media platforms in addition to sending a modest amount of emails and they offer you the opportunity to connect with them if you want to. They know how to make it enticing but they don't continue to bombard you if you opt out. If Joanne stores wants to really succeed, they need to rethink their strategy and start finding new ways to reach out to their customers that will not aggravate the heck out of them.