FARA
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Clean and well-maintained cars
The car was in excellent condition and the front desk attendant explained the details about the rental terms and also provided some general safe driving tips. We had booked a Hyundai Tucson 4x4 but were offered a Mitsubishi Eclipse Cross that was equally good. The pick up and drop off from/to KEF airport was convenient, however we did have to call the agency to schedule a pickup after arrival that could potentially add to your costs if you end up having to make an international call. Maybe an email using the free airport wi-fi would work too. I was quite annoyed to find that the total charges made to my card at the time of my pickup was not the same as shown on my rental coupon. Also, after a day, I had another surprising charge (~£10) show up on my Amex that the company clarified only as "small charge". Additionally, Fara charges an extremely large security deposit of ISK300000 that was meant to be only a pre-authorization but was posted to my statement. After a lot of back and forth with them and Amex, the charge was finally reversed, but a pointless exercise and waste of my time. By the end, we still had a positive experience given the car was in good condition aptly fitted with snow tires.