Digital Marketing Institute
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DMP Course – 360 Review
With two MSc courses, PMP and various short courses behind my back, I’ve found this course as one of the best in value for money, side by side with Ducati racing course that I’ve taken twice :) and here is why: The purpose of the course: If you are beginner in DM, this course will teach you the basic principles and give you solid foundation to continue upgrading your skills through practice. With solid background knowledge in IT and considerable experience in PM, after completing the course I’ve gained enough confidence to put together a small team of consultants to work on a complete online rebranding and DM strategy for one SME. If you are experienced in DM in some specific field e.g., SEO, this course will give you a bigger picture and thorough understanding in how your actions fit within DM strategy and affect its other segments. This will definitely reduce potential for functional conflicts with your colleagues, improve teamwork and help you in being better in what you are doing. If you are from business side, after completing this course you will have solid and essential knowledge base in aligning your business and DM objectives. During my long international experience in O&G engineering and PM consulting, also during my academic research, I’ve found that business guys have limited or zero knowledge about what’s going on in IT, while IT guys have little or no idea how the business works usually applying off the shelve one-size-fits-all solutions. This is the main reason why considerable amount of IT projects fail to deliver expected business benefits. Therefore, this course is highly recommended for you nonetheless if you are small business owner or working as a senior manager in a big organisation. Course structure: It is clear, set in a logical order, covers all the areas of DM and is easy to follow. Course content: It is clear, concise, interactive, hands-on and interesting, with many useful tricks of the trade and additional valuable resources. It is highly recommended to go through the bonus content and take a look at the additional resources where you can find more good resources. Keep exploring If you want to extend your knowledge beyond this course content. Presentation: I’ve enjoyed presentation, both audio and video. Presenters are skilled in their fields, engaging and very pleasant, with very clear speech that is easy to follow. They are the kind of people I would enjoy having together a casual conversation over a pint at the pub. From the technical side, in some presentations audio is not levelled and needs to be fixed. I haven’t found this as a big distraction, just increase the volume in your headset when needed :) Summary I’ve found this course through Robert Gordon University and that was the main reason to trust its reputation. My main objective was to gain applicable knowledge and this course has exceeded my expectations for the reasons noted in this review. Certificate I've considered just as a bonus. There is abundance of various DM materials and courses on Google, YouTube, Udemy etc. that you can find. However, if you are beginner this course will give you a solid base and direction where to search for upgrading your knowledge. As an experienced specialist, you will fill the gaps and refresh your memory with basic principles and get clear direction for your further projects. If you are running the business, this course will help you in stepping up your business to another level. Highly recommended!